Xiaomi, India’s number one smartphone brand and smart TV brand, today announced a new innovative Mi Express Kiosk initiative across India. The new Mi Express Kiosks are vending machines which allow consumers and Mi Fans to purchase Xiaomi smartphones and mobile accessories directly. The kiosks are designed to accept all forms of payments across credit cards, debit cards, cash and UPI, making it a highly convenient and hassle-free form of purchase for customers.

By introducing these vending machine-style kiosks, the brand has yet again developed an innovative New Retail strategy in reaching out to its consumers directly, eliminating operational and cost inefficiencies for the  consumers. This enables Xiaomi to provide its latest smartphones to its Mi Fans at an honest pricing, similar to that of Mi Homes and Mi.com.

Xiaomi India is the first ever brand in the Indian tech industry to introduce this innovative retail model, which also offers the efficiency of e-commerce business making it a cost-effective approach and is scalable. All technology equipping Mi Express Kiosks has been researched and developed in India, further extending the brand’s commitment to India.

The company aims to set up several more kiosks in the coming months, and gradually expand the retail plan across more cities. These Mi Express Kiosks can be found across metro cities in public areas with greater footfall such as tech parks, metro stations, airports, and shopping malls.

Mi Express Kiosks serve as a highly effective New Retail initiative for consumers and Mi Fans to easily access and buy Xiaomi products instantly in offline markets. Furthermore, Mi Express Kiosks will soon be installed throughout the metro cities and customers can also easily access information on the locations of these kiosks on mi.com.

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