Sunday, February 17, 2019
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Moglix Appoints Sandeep Goel as the Senior Vice President – Technology


Moglix announced the appointment of Sandeep Goel as the Senior Vice President – Technology. Being part of the senior leadership team, Sandeep will be responsible for bringing in a technology first thinking to the overall commerce business, with technology playing a critical role in Moglix’s journey of transforming the manufacturing sector of India.

Sandeep comes with over 20 years of leadership experience in setting up, managing, acquiring and integrating businesses. A graduate from the prestigious Indian Institute of Science, Sandeep worked with Intelligroup as a Senior Director where he played a pivotal role in creating Global eBusiness practice; his focus areas included enterprise application integration and analytics. After Intelligroup, he spearheaded Acuvate as the CEO for over 8 years and was instrumental in building a 200 people organization focussing on business productivity by leveraging AI, collaboration and analytics. Sandeep’s role prior to joining Moglix was with Invasystems where he was instrumental in driving the growth through a combination of organic and inorganic strategies.

On joining Moglix, Sandeep Goel said, “I’m looking forward to my journey with Moglix; the new age thinking here excites me. The impact of technology in today’s disruptive landscape is incredibly important for B2B commerce space of India. Having worked with start-ups before, I feel that Moglix has a phenomenal growth trajectory and we are in an excellent position to capitalise on the opportunities available by focusing on providing innovative solutions. Moglix team is very talented and our immediate focus will be to bring in the right structure and scalable processes to enhance customer and supplier experience”

Rahul Garg, Founder & CEO, Moglix said, “Sandeep’s vision and expertise are second to none and we are thrilled to have him on board. Attracting someone of Sandeep’s calibre into the business is a great endorsement of our mission and ambition. He brings with him incredibly strong knowledge and experience which will be vital as we continue with our ambitious plan to grow and develop.”

Moglix was recently recognised as the fastest growing company in APAC (ex-China) by Deloitte’s Technology Fast 500 Asia Pacific Program. With a robust team comprising of over 450+ people, the company currently operates across 10+ centres in India and caters to both institutional customers (B2B) and individual customers (B2C).

Grab the best smartphone deals as HONOR Days Sale exclusively on starting from 14th February to 18th February 2019


HONOR, a leading smartphone e-brand under the Huawei group, has announced the onset of HONOR Days Sale. Commencing on 14th February, the exclusive sale on will have impressive deals and offers on its mobile phone devices – Honor 8X, HONOR Play, HONOR 8C and HONOR 7C. The top deals include price drop for HONOR Play, HONOR 8C and HONOR 7C along with exchange offer on HONOR 8X.

HONOR Days Sale Offers:


  • Honor 8X (Midnight Black 4GB+64GB): Event price 13,999 (Include INR 1K Exchange)
  • Honor 8X (Navy 4GB+64GB): Event price 13,999 (Include INR 1K Exchange)
  • Honor 8X (Red 4GB+64GB): Event price 13,999 (Include INR 1K Exchange)
  • Honor 8X (Navy Blue 6GB+64GB): Event price 14,999 (Include INR 2K Exchange)
  • Honor 8X (Midnight Black 6GB+64GB): Event price 14,999 (Include INR 2K Exchange)


  • Honor Play (Midnight Black 4GB RAM+64GB): Event price 16,999 (INR 5000 off)
  • Honor Play (Navy Blue 4GB RAM+64GB): Event price 16,999 (INR 5000 off)
  • Honor Play (Ultra Violet 4GB RAM+64GB): Event price 16,999 (INR 5000 off)


  • Honor 8C (Blue 4GB+ 32 GB): Event price 10,999 (INR 2000 off)
  • Honor 8C (Black 4GB+ 32 GB): Event price 10,999 (INR 2000 off)


  • Honor 7C (Blue 3GB+ 32 GB): Event price 8499 (INR 4500 off)
  • Honor 7C (Black 3GB+ 32 GB): Event price 8499 (INR 4500 off)
  • Honor 7C (Gold 3GB+ 32 GB): Event price 8499 (INR 4500 off)

Furthermore, HONOR is offering VIP services for HONOR View20 customers offering end to end customer service until the issue is resolved including different IVR lines, reservation service and No Token system at the ASC’s. The customers can also enjoy free pick & drop for IW repair.

These offers can be availed exclusively on starting from 14th February, 2019 to 18th February, 2019.

Samsung Launches Advanced Rugged Tablet – Galaxy Tab Active2 in India

Samsung, the country’s most trusted consumer electronics and mobile phone brand, today announced the launch of its rugged Tablet – Galaxy Tab Active2 in India. The MIL-STD-840G certified (military standard for ruggedness) device is equipped with innovative capabilities such as Enhanced Touch, Pogo Pin, Replaceable Battery, rugged
S Pen (IP68) and biometric authentication, which ensure seamless workflow for mobile workforce under tough conditions. The Defense grade Knox security platform helps keep sensitive information safe against malware and hackers, while Biometric Authentication allows secured access of information.

The Galaxy Tab Active2 is protected against vibrations, accidental shocks and drops, and rain and dust, can remain 1.5-meter underwater for 30 minutes. It can take extreme temperatures inside and outside (storage -40°C to 80°C, operating -20°C to 71°C). The IP68 certification enables the user to access and work even in rainy or inclement weather conditions.

Samsung’s latest rugged tablet – Galaxy Tab Active2 will redefine mobility solutions which are available for businesses in India. Armed with innovative capabilities, our devices are robust, dependable and purpose-built to fit their specific needs of on-site operations. The product will suit the demands of field professionals across sectors like defence, law enforcement, transportation, e-commerce, logistics, manufacturing and many others by allowing the field managers to oversee the operations digitally. Galaxy Tab Active2 would meet their expectations with perfection,” said Mr. Sukesh Jain, Senior Vice President, IT & Mobile Enterprise Business, Samsung India.

The Samsung Galaxy Tab Active2 addresses many rugged demands and provides a sturdy device that is easy to manage from an IT perspective, and deliver features and accessories specifically designed to improve mobile workflows beyond the scope of typical office use,” he added.

Fit for tough environments

The MIL-STD-810G military-grade and IP68 certification allows the device to withstand 21 elements in salt fog, settling dust, blowing dust, icing, blowing rain, dripping rain, immersion, humidity, vibration, ballistic shock, transit drop, low-temperature storage, low-temperature operation, high-temperature storage (constant), high-temperature storage (cyclic), high-temperature operation (constant), high-temperature operation (cyclic), temperature shock, temperature, humidity, vibration, altitude, low-pressure storage, and low-pressure operation.

The tablet has 4,450mAh battery which once discharged could be easily replaced with another one. It also comes with an anti-shock cover that keeps the device from accidental drops and shocks, making it truly dependable. The POGO Pin connector could be used to connect and charge a group of devices all at once or to easily attach a laptop/ keyboard.

Advanced capabilities and features for enhanced performance

Galaxy Tab Active2 is water and dust-resistant with IP68 rating and can survive for half an hour
in 1.5 meter deep water. Sensors like NFC, Bluetooth, accelerometer, light proximity, gyroscope, geomagnetic, fingerprint, and facial recognition, help make even the toughest of tasks are seamlessly performed by the workforce. The Tablet can be used with gloves on by simply turning on the Glove Mode. With Enhanced Touch option, water and protective gear don’t interrupt the workflow and, rain and snow simply roll off the water-resistant screen. The augmented reality (AR) capabilities make the job smarter and faster.

Low cost of ownership and maintenance

The ruggedised Tablet – Galaxy Tab Active2 is expected to have a longer product lifecycle of more than 3 years than non-rugged tablets, which is 1 year in tough work environments. While the non-rugged tablet has a defect rate of 30% during the first year of usage, the rugged tablet has a proven defect rate of only 4%, which makes the cost of ownership and maintenance lower for the rugged tablets.

Device security

Knox is Samsung’s proprietary security platform built from the chip up for uncompromised protection and easy manageability. It keeps hackers out of the company’s database, securing it from the second it turns on. Knox Configure simplifies the out-of-box experience and enables a large range of configuration options in wallpapers, boot screens and many more. Facial recognition feature enables the users to unlock their tablets with just a look.

The wide range of sensors (Gyroscope, GPS, Magnetometer, RGB Light, Proximity, and Accelerometer) enables recording of data points across requirements by the government/corporates. The 4G LTE connectivity turns the device into computing device for all field and site operations. The AR (augmented reality) ready feature enables digital simulation of details like wiring, pipeline design, supervisory control, and data acquisition for pipelines/ relay stations to increase productivity.

Sectors like mining and refinery, manufacturing and construction could use it for on and off site planning and vendor scheduling. The device can also manage file timecards and daily reports from the field, or edit plans and drawings on the spot.

Price and Availability

The Samsung Galaxy Tab Active2 shall be available in India from Mid-March 2019 at a price of
INR 50,990.

PTron expands distribution channel in North India


PTronone of India’s fastest growing mobile accessories brand, today announced strengthening of its distribution channel in the Northern India. The company appointed Mojo International as its first exclusive distributor in north India. It is one of the largest distributors of mobile accessories in the region. With this appointment,PTron has expanded its offline sales channels into the new geographies of Delhi-NCR and Punjab.

Designed by an in-house team of experts and R&D center, PTron products are made by the company in its own manufacturing facility. PTron is strategically working to become a mobile accessories’ brand that offers affordable products without compromising on its quality and reliability, serving the needs of consumers with continuous innovation while reaching every corner of the country.

The company’s products are available in around 1,000 retail outlets with a strong distribution network in 15 states of India which include Delhi-NCR, Punjab, Haryana, Uttar Pradesh, Uttarakhand, Bihar, Telangana, Andhra Pradesh, Karnataka, Tamil Nadu, West Bengal, Odisha, Maharashtra, Gujarat and Rajasthan.

Speaking on the new distributor appointment, Mr. Ameen Khwaja- Founder & CEO of PTron, said “Indian mobile accessories market size is between INR 12,000 – 14,000 crores and expected to grow at 10% year on year. This is a great opportunity for PTron that offers quality products at prices that are hard to beat. There is a large segment in the market that needs branded and affordable products with good quality and warranty both online and offline, which is not addressed properly. PTron is focusing on this segment which is potentially largest by volume and value. Mojo International is an established player in the mobile accessories market and have a strong reach to the retail market. We look forward to working with them to make PTron successful in the northern markets also.”

PTron has a strong proposition of reasonably priced mobile accessories and smart gadgets, backed by warranty. Their products have been enjoying good traction in the market and we see great potential in North” added Mr. G D Joshi- Proprietor of Mojo International.

Since its inception in 2014, PTron has established itself as a trusted mobile accessories brand in India and over the years it has also expanded into the global markets. The company’s distribution channels are currently present in countries like USA, Hong Kong, Israel, Indonesia, Italy and Canada with a warranty of 6 to 12 months and quality products certified by FCC for USA, CE for Europe and BIS for India.

Valentine special | ‘Pair it up’ with Wonderboom Freestyle


Valentine’s Day is around the corner and people are in search of a perfect gift to show their eternal love towards their loved ones. With the increasing popularity of gadgets, people usually tend to choose popular devises as a gift. WONDERBOOM Freestyle, the much loved and much popular super portable Bluetooth speaker with knock-out sound by Ultimate Ears is the perfect pick for these people as a Perfect gift for Valentine’s Day.

The easy to carry and easy to connect device comes with a unique feature to pair one speaker with another one wirelessly making the sound quality bigger and better with surround sound technology. One can buy two speakers and gift the other one to the one to cherish this season. So ‘Pair it up’ and explore your love with the one, the WONDERBOOM Freestyle way.

WONDERBOOM Freestyle Collection is an ultimate mashup of music necessity and fashion accessory. Inspired by global music and fashion trends, the fashion-forward colors of the collection include:
Concrete: Your look is everyday neutral but never basic. Concrete is inspired by urban texture, paint splashes and shadows.

Avocado: Your style is subtle and understated. With Avocado, you’re always ready to “guac” and roll.

Patches: You wear your heart on your sleeve and plaster your personality through patches and pins. Patches is a punch of personality to denim.

Raspberry: You’re never afraid to go bold. Raspberry is fresh, hot and juicy.

Unicorn: Magic is your middle name. Unicorn is a delightful color melt of pastels.

The worryproof WONDERBOOM Freestyle fits well with India and its bold and enterprising millennial, as they go about exploring the vibrant and divergent thrill ride the country is. WONDERBOOM Freestyle is the perfect companion for showers, pools, beaches, muddy fields and rainy days. If it gets dirty, it can just be rinsed off. WONDERBOOM Freestyle is also drop-proof from up to five feet. The product is
Top Features

⦁ Pairing the device and play it together
⦁ 360-degree sound with balanced bass
⦁ Waterproof and worry-proof, IPX7 rated (so it can be immersed in water up to one meter for up to 30 minutes)
⦁ drop-proof from up to 5 feet
⦁ floats in water
⦁ sports a hanging loop so it can be easily attached to any bag
⦁ up to 10-hour battery life
⦁ 100-foot wireless Bluetooth range


WONDERBOOM Freestyle Collection
Price: 6999/-


Samsung India announces ‘Best Days’ offers this Valantine’s Day


Samsung has announced ‘Best Days’ offers ahead of Valentine’s Day, making it more rewarding for consumers who want to own or gift Samsung flagships. As a part of the offer, Galaxy Note9 8GB/512 GB will be available for INR 77900 after an instant cashback of INR 7000. An attractive price drop of INR 7000 is also offered on 64GB, 128GB and 256GB models of Galaxy S9+ and will be now priced at INR 57900, INR 61900 and 65900 respectively.

There is further good news for HDFC credit and debit card holders. Samsung is offering additional cashback of INR 6000 and INR 4000 on all Galaxy Note 9 and S9+ models respectively, if consumers make the payment from their HDFC credit or debit card. As a special Valentine’s Day offer, the HDFC cashback will be INR 8000 and INR 6000 on all Galaxy Note 9 and S9+ models respectively, for a limited period.

This Valentine’s Day will be special for all Galaxy Note9 and S9+ lovers as there is something in store for even those who don’t bank with HDFC. Samsung is offering an upgrade offer wherein consumers can upgrade to Samsung smartphones from their existing ones, and obtain additional exchange bonus of INR 9000. Post this offer, Galaxy Note9 8GB / 512 GB will be available at INR 68900 whereas 6GB / 128GB variant will be up for grabs for INR 58900. All variants of Galaxy S9+ can be purchased with the upgrade bonus of INR 9000. 256GB variant will cost INR 56900, the 128GB variant will be available for INR 52900 and the 64GB model will cost INR 48900.

That’s not all! Samsung has also announced bundle offers on the purchase of Galaxy Note9. Under this offer, on the purchase of both 128GB and 512GB models, a Galaxy Watch worth INR 24990 will be available for INR 9999 only.

Samsung’s ‘Best Days’ offers span across all Galaxy Note9 and S9+ devices and discounts and benefits go up to as high as INR 32,000.

OPPO’s new F11 Pro with a power packed camera coming to India soon

OPPO, a leading global smartphone brand, continues to push the envelope, endeavouring to bring technological breakthroughs that offers exceptional user experience. OPPO is expected to introduce its upcoming smartphone OPPO F11 Pro in India that will come with a stellar camera.

OPPO’s new F11 Pro will be coming with a 48 MP dual rear camera, reaching a level of overall performance that exceeds the expectations of even the most demanding consumers. The new generation of a high-definition camera will provide the users with an impressive photo quality and viewing experience. It opens a window to limitless creativity – from shooting photos to getting clear images in low light with the help of its Super Night Mode feature. It will bring the flawless everyday usability which consumers expects in their smartphones.

The Super Night Mode of the OPPO F11 Pro functions with OPPO’s exclusive AI Ultra-Clear Engine which includes the AI Engine, Ultra-clear Engine, and Color Engine. The AI Engine and Ultra-clear Engine delivers the perfect Super Night Mode which intelligently recognises scenes and optimises the settings. It also helps in optimisation for image-stabilization during long exposure, low-light performance, and skin brightening. All these features will bring the best in class experience to the users and is all set to redefine the definition of photography within the Indian Smartphone market.

Helo celebrates Valentine’s Day with Gully Boy stars.


This Valentine’s Day, users of Helo, India’s leading regional social media platform, will get a chance to celebrate with the stars of one of the most awaited Bollywood movies of the year, Gully Boy, which is slated for release on 14th February.

Through a partnership with Excel Entertainment, Helo has launched a seasonal campaign giving app users a chance to engage with Gully Boy stars Ranveer Singh and Alia Bhatt on the app. To further celebrate with the stars, Helo users are also being encouraged to share their dreams and write love letters.

To officially kick-off the campaign, Helo has shared videos of Ranveer Singh and Alia Bhatt appealing to their fans to install the app and follow handle of Excel Entertainment in the app, as well as go watch the movie. These two posts have more than 100,000 views and @Excelmovies has got about 60,000 likes, already. (Ranveer Singh’s video) (Alia Bhatt’s video)

“In line with our ongoing mission to make celebrities real and accessible for Indian language communities, we’re really honoured to partner with Excel Entertainment and the stars of Gully Boy in engaging our users just in time for Valentine’s Day,” said Mr. Shyamanga Barooah, Head of Content Operations, Helo. “We’re already seeing great engagement on the app, and users can join in on the fun by using the hashtags #आलिया के नाम लव लेटर and #रणवीर के नाम लव लेटर on their posts.”

Mr. Barooah adds that in line with the theme from the film, Helo is also running a campaign called #अपना टाइम अपुन लाएगा (I shall make my dream come true), where Helo users can share their dreams which they want to be fulfilled.

Gully Boy is a film about a 22-year-old boy Murad from a ghetto in Mumbai, who realizes his calling to be a rapper. The movie documents Murad ultimately realizing his love for rap and his dream to become the best at the art and rise out of his social status.

Dyson unveils a first of its kind multifunctional, all year use air purifier- Dyson Pure Hot+CoolTM

Dyson launched an air purifier plus heater uniquely engineered for year round use, the new Dyson Pure Hot+Cool™ air purifier. It delivers fast and even room heating in winter, powerful cooling in summer and efficient purification through all seasons. The machine automatically detects airborne particles and gases and simultaneously reports to the new LCD screen and Dyson Link app in real time, encouraging wellbeing and maintaining comfort levels in the home.

Air pollution is a huge problem in India with 14 out of 15 most polluted cities in the world in terms of PM 2.5 are in India, as per a recent WHO report[1]. As awareness rises, equal importance has been given to indoor air quality as we spend majority of our time indoors. Furthermore, the outdoor pollution can enter the home and when combined with indoor pollution sources like cooking fumes, cleaning products, pet dander and disintegrated faeces, can make indoor air quality equally or more harmful than outdoor air quality.

Moreover, air pollution in India is a year-round problem, with pollution hitting its peak in winter months especially in northern part of the country. The North region in India, also witnesses extreme temperatures ranging from 50 degrees in summer to as low as 4 degrees or lower in winter. This variation in temperatures across the year and high pollution levels through the year makes Dyson Pure Hot+CoolTM air purifier an all year round technology that is suitable for all seasons.

Sam Bernard, Global Category Director, Environmental Control, says, “A good air purifier should sense, capture, project, heat and cool you. We insist on developing technology that works properly, without compromise on any functions. Our latest machine goes beyond standard tests. It heats and cools you quickly and effectively – while always purifying the whole room.”

Indoor generation

Every day we can breathe in up to 9,000 litres of air[2]. Living in the era of the “indoor generation”, we are breathing in more pollutants indoors as we are spending up to 90% of our time behind closed doors[3]. Indoor pollution can come from outside when we open the windows or doors, but it can also be produced from everyday activities in our home.

The bedroom, where we spend approximately one third of our lives[4] can be a polluted place at home. Potential sources include particulate matter from city pollution, VOCs (Volatile Organic Compounds) from hair spray and perfume, formaldehyde from foam furniture, dust and allergens from carpets and benzene from scented candles. In the kitchen and living room, cleaning products emit VOCs, dander from household pets, gas hobs and other cooking processes release particulate matter, fumes and odours. As modern homes are becoming better sealed to comply with energy efficiency requirements, those pollutants can be trapped inside and air circulation can be compromised.

Sensing: A new LCD shows the particles and gases the Dyson Pure Hot+Cool™ air purifier is automatically sensing in real time using a unique Dyson algorithm

Lasers measure and identify fine particles. Another sensor detects the amount of VOCs (Volatile Organic Compounds), such as benzene and formaldehyde, and NO(Nitrogen Dioxide) present. And the third sensor measures relative humidity and temperature.

Capturing: Dyson engineers have incorporated 60% more HEPA media into a taller and deeper HEPA filter, and they’ve introduced three times more activated carbon, which can absorb gases, odours, domestic fumes and VOCs.

Nine meters of a condensed and sealed borosilicate microfiber filter captures 99.95% of particle pollution as small as 0.1microns[5], including allergens, bacteria, pollen and mould spores. Activated carbon filters, which have been coated with Tris (Trishydroxymethylaminomethane) to increase their absorption efficiency, remove gases including NO2, formaldehyde and benzene[6].

Projecting: By expanding the degree of oscillation to 350⁰ degrees and using Air Multiplier™ Technology, the machine can project up to over 290 litres of purified air per second to every corner of the room[7].

Dyson engineers tested the machine using a moveable 3D rig fitted with velocity probes to measure air force at different levels within the room. Using this data, we made numerous iterations of our air apertures to make sure that our machine circulates the air effectively for whole and even room purification.

Heating: To deliver better heating performance, Dyson engineers optimized the air amplifier geometry to balance room mixing and tested 80 different heating configurations of the heating element to find the most suitable combination.

With thermostat heat control, the machine automatically keeps your room at the target temperature. The heating function will switch to stand-by mode once the target is reached and will switch back on, once it senses a drop in the temperature.

Engineered for real homes

Industry standard purifier tests are conducted in small chambers with a ceiling fan and only 1 sensor, which is not representative of actual living room environments. Dyson engineers go beyond industry tests and developed the POLAR test based on a bigger room size, with no added ceiling fan. Eight sensors in the corners of the room and one sensor in the centre collect air quality data every 5 seconds, detecting particles of indoor air pollution that are 300 times narrower than a human hair. Analysing the data across all nine sensors lets Dyson engineers ensure the Dyson Pure Hot+Cool™ air purifier delivers a uniform cleaning performance throughout the whole room[8].

Fan mode

The Dyson Pure Hot+Cool™ air purifier features a unique new diffused airflow mode along with fan mode. To maintain airflow projection out the front of the machine, the baffle stays in place to deliver a powerful, frontward stream of purified air. This can cool you down in the summer while simultaneously purifying the room. [9]

Diffused mode

In Diffused mode, a baffle in the amplifier moves to block the front aperture, diverting air through the rear of the annular loop at a 45⁰ angle. Because the aperture is wider, this creates a more diffused airflow, uses less energy, generates less noise and purification effectiveness is maintained.

Dyson Link app[10]: Available for iOS and Android, the Dyson Link app enables you to track indoor and outdoor pollution, temperature and humidity levels. You can also use it to control your machine and see how many hours of filter life you have left.

The new machines come with full Over the Air Update Capability (OTA) – meaning Dyson product owners can continue to get the most advanced Dyson software even after purchasing the machine.

OPPO’s First smartphone from the K Series: OPPO K1

OPPO, a leading global smartphone brand, dedicated to providing products infused with art and innovative technologies, today, announced the entry of K series with the launch of OPPO K1. The OPPO K1 will be available on Flipkart from 12th February for INR 16,990, and will come in two colour variants- Piano Black and Astral Blue.

The OPPO K1 is a competitively priced smartphone, which comes with an in-display fingerprint scanner and 6.41- inch screen with AMOLED display, ensuring the consumers enjoy their favourite shows/movies in higher definition. The new device features a 25 MP front-facing camera and is powered by Qualcomm® Snapdragon™ 660 Mobile Platform, making it ideal to support heavy applications. The OPPO K1 uses Corning® Gorilla® Glass 5 and comes with a 4GB RAM + 64GB ROM memory, improving the speed and performance.

Commenting on the launch of OPPO K1, Mr. Will Yang, Brand Director, OPPO India said, “We are delighted to introduce OPPO K1 – our first smartphone from the globally successful K series to the Indian market. At OPPO, we understand the evolving market trend and hence focus on making products in line with requirement for our consumers. Today, the Indian consumers are rapidly embracing e-commerce platforms and therefore to cater to this demand, we have adopted a multi-channel strategy for the K series.  Having won hearts in the offline space, OPPO is now all set to put more energy behind the online channel as well. We hope that our consumers have a memorable and delightful experience with the OPPO K1.”

Congratulating OPPO India team, Rajen Vagadia, Vice President & President Qualcomm India said, “Packed with high-end features, like Snapdragon 660 which boasts the device’s amazing capabilities. With Qualcomm® Kryo™ CPU, Qualcomm® Artificial Intelligence Engine, Qualcomm Spectra™ ISP and Qualcomm® Hexagon™ DSP, Snapdragon 660 offers great performance along with high reliability and speed for users looking to upgrade to OPPO K1.”

Commenting on the same Flipkart spokesperson, Aditya Soni, Senior Director, Mobiles said, “We are excited to launch OPPO’s new K Series on Flipkart. As a retailer, we want to provide our customers with the latest technology at affordable prices and launching the K series is a logical step in that direction. We are confident the 1st of the series- OPPO K1 will be a resounding success.”

Display and Design

OPPO K1 comes with a 6.41-inch AMOLED Full HD + display with screen resolution of 2340 x 1080 pixels. The OPPO K1 uses Corning® Gorilla® Glass 5, which will provide more protection for mobile phones as it can survive 1.6-meter, shoulder-height drops onto hard, rough surfaces up to 80% of the time. The device offers a higher screen-to-body ratio of 91% and features a waterdrop notch on top of the display where you will find the front facing camera.

Clearer photography for both front and rear camera

OPPO devices have always been known for their camera, and hence, the OPPO K1 is equipped with a 25 MP front camera with F2.0 aperture to capture the best selfies and a 16MP + 2 MP dual rear camera with AI beautification. AR Stickers is another feature of OPPO K1 that allows more personalization and adds to the fun of exchanging pictures.

Powerful battery

A powerful battery for a delightful experience, the OPPO K1 comes with a 3600 mAh (Typ) and 3500 mAh (Min) battery, which frees you from the concern of charging your phone every now and then.

ColorOS 5.2— Smart and Efficient assistant

Based on Android 8.1 Oreo, OPPO raises the ColorOS 5.2 Operating System to a new level with an overall smarter interactive experience for users. The new OPPO K1 is powered by the Snapdragon 660 and has a 4GB RAM and 64GB ROM which is expandable to 256GB with the help of a dedicated memory card slot

Availability and Offer

For the first time ever, an OPPO smartphone is available at flat 90% buyback value for a period of up to 8 months, with an additional bank discount. This means the consumers can avail the OPPO K1 at effectively zero cost for a buyback period.

Therefore, the OPPO K1 which is priced at INR 16,990 will be available at a 90% buyback value of up to INR 15,300 with an additional bank discount of INR 1,690 for up to 8 months.