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Sennheiser Launches MKE 400 shotgun microphone in India

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 For vloggers, videographers and mobile journalists, storytelling is equal parts — art and craft. Perhaps more than anything else, it is sound that makes a story come to life. Whether interviews, commentary or ambience, sound is the key to captivating and drawing in an audience. To provide creators with a tool to explore their sonic horizons, Sennheiser has launched the new MKE 400 – a highly directional compact shotgun microphone that brings compelling audio to DSLR/Ms and mobile devices alike.

According to Vipin Pungalia, Director, Professional Segment, Sennheiser India“Sennheiser has been shaping the future of industry for last 75 years. We have always endeavoured to offer our customers the most premium products which is possible basis our expertise and passion for excellence in the sound industry. Over the past few years, we have witnessed a significant rise of content creators in India. Due to this, Audio for Video segment has seen a growing demand for wireless audio devices. Keeping this in mind, we have introduced the MKE 400 shotgun microphone that provides a crystal-clear recording without any background voice. We are looking forward to seeing how our customers respond to this.”

Your audio upgrade: the MKE 400 compact shotgun microphone enhances in-camera audio for vloggers, videographers and mobile journalists

Everything you need to capture compelling audio

  1. A highly directional microphone to focus on your subject and eliminate background noise

The MKE 400 achieves its directionality with an acoustic interference tube, providing a super-cardioid polar pattern that ensures pick-up from the direction in which the camera is facing while cancelling out distracting noise from the sides. The result: dialogue recordings with presence and clarity that will help bring your content to life.

  1. Protection from wind and handling noise

The MKE 400’s shock-mounted capsule minimizes handling noise, while the cleverly designed microphone housing doubles as a standard windscreen. For outdoor use, a furry windshield is included: Simply place it over the integrated windscreen for maximum wind protection while recording. The microphone’s low-cut filter also does its part in removing problematic low frequencies like the hum from air-conditioning systems or the rumble from wind.

A look inside the MKE 400 reveals the acoustic interference tube, which is shock-mounted (blue elements) to prevent handling noise from transferring to the capsule. The mic housing doubles as a standard windscreen, saving space and hassle

  1. Flexible adaptation to any sound source

In your creation process, you will come across loud and confident speakers – but you will also want to catch those softer voices. The 3-step sensitivity switch adjusts the audio level to the mic input of the camera, helping you to address all the differences in dynamics that you encounter on a shoot.

  1. Full control over the sound

One of the most important things when recording audio is to check levels and monitor your sound. Therefore, the MKE 400 is not only fitted with a low-cut filter and three-step sensitivity switch to fine-tune your sound but also with a headphone monitoring output and integrated 8-step digital volume control, as not every camera has its own audio output. You can plug any headphone with a 3.5 mm (1/8”) jack directly into the MKE 400 and conveniently check levels and audio performance while rolling.

  1. Versatility

Your video recording is most likely not confined to one device, and your microphone doesn’t have to be either. The MKE 400 includes 3.5 mm TRS and TRRS locking cables to be used with DSLR/M cameras or mobile devices, ensuring that switching from one device to another is accomplished with ease. The mic’s cold-shoe mount with ¼-20 thread allows for universal mounting atop of cameras, gimbals or even at the end of a boom pole.

Accessories included with the MKE 400

  1. The luxury of a small package

A wise saying is that the best mic is the one you actually have at hand. The MKE 400 helps you stay ready by being so compact and lightweight that you can take it anywhere. The microphone housing doubles as a standard windscreen, and the shock-mount is inside it – this not only leaves valuable space in the camera bag but also on the camera itself, providing room for other accessories. Speaking of accessories – the MKE 400’s cables are coiled and locking so they stay out of your way and stay securely connected while shooting.

  1. Generous operating time

It takes just two AAA batteries to power the microphone for up to 100 hours of continuous audio capture. A low battery indicator will reliably warn you three hours before the batteries run flat – more than enough time to finish the shot you’re working on.

  1. Manual or automatic power on/off

When connected to DSLR/M cameras, the MKE 400 automatically powers on/off with the camera. So your mic is ready the instant your camera is, and helps you save energy when you’re not rolling. Power detection also works with many smartphone models: if you remove the MKE 400, it will automatically turn off. A manual power button is provided too, featuring an off-delay to avoid any accidental operation.

The MKE 400 Mobile Kit in action

The Mobile Kit – an ideal option to get started on great sound

The MKE 400 is also available as “MKE 400 Mobile Kit” which additionally includes a Sennheiser Smartphone Clamp and Manfrotto PIXI Mini Tripod in a convenient package for your camera bag or mobile set-up.

Contents of the MKE 400 Mobile Kit

 

Priced at INR 16,900, the MKE 400 will be available from today, exclusively on Amazon

Nokia launches next-generation AirScale 5G portfolio powered by ReefShark technology

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Nokia today announced the global launch of its latest range of industry-leading AirScale 5G products covering baseband, remote radio heads, and massive MIMO active antennas with digital beamforming. The innovative solutions are powered by the latest generation of Nokia’s ReefShark System-on-Chip (SoC) chipsets and deliver the highest capacity and network performance while enabling efficient deployments and operation. The rollout of the new products is already underway.

 

Nokia introduces its new generation of ReefShark-powered AirScale massive MIMO antennas with both 32TRX and 64TRX products, as well as 8T8R remote radio head solutions. The 32TRX is the industry’s lightest, at 17kg, simplifying and speeding up site deployments. Notably, this low weight is achieved at the same time as supporting high radio frequency bandwidth (200 MHz occupied bandwidth and 400 MHz instantaneous bandwidth) and delivering high radio frequency power output, without compromise. Both the new 32TRX and the new 64TRX massive MIMO antennas support both fragmented spectrum and network sharing cases.

 

Nokia also introduces its new SoC-based baseband plug-in cards to boost the capacity of the AirScale System Module. The new ReefShark-powered plug-in cards deliver up to eight times more throughput and serve up to eight times more cells compared to previous generations. They are easily installed and simplify the upgrade and extended operation of all AirScale deployments. Nokia’s baseband module can support 90,000 connected users simultaneously and has 84 Gbps throughput. The highly efficient ReefShark powered plug-in cards also reduce power consumption by up to 75 percent. Nokia’s modular AirScale baseband enables mobile operators to scale capacity flexibly and efficiently and as their 5G business evolves.

 

Nokia Single RAN software now includes 5G, accelerating 5G rollouts and cutting overall radio access network TCO (Total Cost of Ownership), by unlocking network efficiencies with common transport, common operability, common software delivery, and increased hardware sharing. The combination of Nokia’s Single RAN software and the new baseband plug-in cards offer multi-mode (2G, 3G, 4G, 5G) and multi-band and supports the latest fronthaul interfaces (eCPRI) on a single baseband platform, simplifying the network and lowering costs.

Nokia’s AirScale baseband architecture is designed to be future-proof and support the increasing demands for wireless traffic. By keeping the L1 and L2 (Layer 1 and Layer 2) computing separate from L3 (Layer 3) and Transport baseband plug-in units, capacity can be added when and where it is needed in the network. Network modernization can be simply achieved either by software upgrade or by adding new plug-in units into the existing baseband.


Nokia’s ReefShark chipsets will also play a critical role in future Artificial Intelligence (AI) and Machine Learning (ML) capabilities. Nokia has already introduced AI/ML features in areas such as predictive load balancing, anomaly detection, and intelligent traffic steering. All Nokia ReefShark platforms are AI/ML ready and Nokia is carrying out proof of concepts with customers this year in innovative areas such as Massive MIMO beam pattern optimization, energy-saving, advanced traffic steering, advanced packet scheduling, and alarm pattern discovery.


Patrick Filkins, Senior Research Analyst, IoT and Mobile Network Infrastructure, IDC, commented: “5G networks are absolutely critical for improving network capacity and performance, particularly when higher bandwidth is in demand. Nokia’s new portfolio addresses these concerns by enabling mobile operators to flexibly scale capacity while helping to smoothly transition to 5G from existing technologies easily and cost-effectively. The integration of Nokia’s ReefShark SoCs across both radio and baseband boosts performance and capacity and the new massive MIMO antennas set a new benchmark for low weight without compromising on performance. These solutions will help mobile operators to address the increasingly dynamic mobile services space that urgently requires more capacity.”

 

Tommi Uitto, President of Mobile Networks, Nokia, said: “Our new generation of ReefShark-powered AirScale radio and baseband products is evidence of the successful transformation of our business and ability to deliver market-leading products to our global customers. Nokia’s new portfolio enables communication service providers to offer both consumer and enterprise customers with cutting-edge 5G experiences with premium speeds, capacity, and connectivity underpinned by seamless, simple, and efficient ‘plug-in’ deployment. Our new AirScale products are O-RAN ready. They consume less energy and highlight our commitment to climate change. We’re excited to see our customers deploying these products and see the transformative impact of 5G technology.”

 

Resources:

Activate massive 5G capacity with Nokia AirScale – launch event

Activate massive 5G capacity with Nokia AirScale   

AirScale baseband | Nokia                                             

AirScale Active Antennas | Nokia 

AirScale Radio | Nokia                               

Single RAN | Nokia                 

Sennheiser Launches XS Lav microphones for content creators

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here probably isn’t a faster and simpler way to add a high-quality vocal track to your videos: Just clip on Sennheiser’s new XS Lav mic, connect it to your mobile device or computer and start rolling. Whether you’re podcasting, recording a voice-over, interviewing or vlogging – this omni-directional clip-on mic will deliver clear and natural sound. Available as XS Lav Mobile with TRRS connector, XS Lav USB-C with USB-C connector, and XS Lav USB-C Mobile Kit with an additional Manfrotto PIXI Mini Tripod and Sennheiser Smartphone Clamp.

According to Vipin Pungalia, Director, Professional Segment, Sennheiser India, “For the past 75 years, Sennheiser has been at the forefront of shaping the future of audio. We constantly innovate and evolve our offerings as per our customers’ needs. This is possible due to our expertise and passion for achieving excellence in the sound industry. Over the past few years, we have witnessed a significant rise of content creators in India. Due to this, Audio for Video segment has seen a growing demand for wireless audio devices. Keeping this in mind, we have introduced XS Lav microphones for a simple, straightforward audio recording and a clearly noticeable upgrade in sound quality. We are looking forward to seeing how our customers respond to this.”

  1. Mic up like a pro

Upgrading your audio is in fact one of the most efficient ways to improve the overall quality of your content. The built-in microphones of mobile devices and laptops simply don’t perform well enough as they are caged within the device’s housing and capture environmental sounds in addition to your voice. This also requires you to remain at the same distance from the device for consistent audio levels and sound quality.

 

Using a dedicated microphone from the XS Lav family will reveal all the difference that a lavalier microphone can make. By placing the microphone closer to the sound source, you are able to isolate your voice and attenuate distracting noise from the surrounding environment. Despite the cable, it also gives you more freedom to move in front of the camera without deteriorating the audio, making listening an enjoyable experience for your audience.

 

Discreet and effective: the XS Lav mics will improve audio quality and provide a professional look and feel

  1. Simple and effective

XS Lav is hassle-free – your smartphone or computer will power the microphone and automatically switch from the internal mic. All you need is to plug the 2m cable into your device and you’re ready to record. A standard USB-C to USB-A adapter will make your XS Lav ready for legacy products, too.

 

XS Lav is ideal when recording podcasts with your laptop

 

  1. Versions, accessories, pricing:

All XS Lav mics include a microphone clip, removable foam windshield and a draw-string storage pouch as a standard. The XS Lav USB-C Mobile Kit additionally contains a Sennheiser Smartphone Clamp and Manfrotto PIXI Mini Tripod.

 

The XS Lav with USB Type C is priced at INR 5,190 and XS Lav is priced at INR 4,490 which is available from today, exclusively on Amazon.

 

 

Jio and Google Cloud to Collaborate on 5G Technology to Enable a Billion Indians Access Superior Connectivity

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Reliance Jio Infocomm Limited (Jio), a subsidiary of Reliance
Industries Limited, and Google Cloud are embarking on a comprehensive, long-term
strategic relationship with a goal of powering 5G in enterprise and consumer segments
nationwide. In addition, Reliance will also take advantage of Google Cloud’s scalable
infrastructure thereby enabling its retail business to achieve better operational efficiency,
modernize and scale for growth, and deliver better performance and experiences to
customers.
Jio and Google Cloud to unlock the transformational impact of 5G
To further Jio’s mission to digitize India with faster and better connectivity, Google Cloud
will provide a complete end-to-end cloud offering for fully automated lifecycle
management of Jio’s 5G network and services. Google Cloud’s deep expertise and
innovation, combined with telco-specific capabilities for security, performance, and
resilience, will help Jio’s 5G service to meet the demands of customers, thereby
strengthening Jio’s position as one of the leading network and largest service providers
in the country.

Edge Cloud infrastructure from Google Cloud provides an open, highly scalable and high-
performing platform for supporting Jio, which in turn empowers hundreds of millions of Jio

subscribers that are expected to use the 5G service. In addition, Jio and Google Cloud
will collaborate to bring a portfolio of 5G edge computing solutions to help industries
address real business challenges. Jio will explore building new services across gaming,
healthcare, education, and video entertainment sectors. These services will use Jio’s 5G
network, software and Google Cloud’s innovations in AI/ML, data and analytics, and other
cloud-native technologies—delivered by Jio and powered by Google Cloud.
Retail Businesses to migrate to Google Cloud
As part of the partnership, Reliance will also augment its compute workload for retail
business taking advantage of Google’s AI/ML, ecommerce, and demand forecasting
offerings. This will help Reliance to rapidly grow its new commerce business to leverage
Google Cloud with increased reliability and performance, as well as scale up as needed
to respond to customer demand. Jio will also adopt Google Cloud’s scalable, serverless
data analytics platform to advance its data-led innovation strategy.

“Cloud solutions is a key area where we are collaborating with Google. Jio will use Google
Cloud’s cutting-edge technologies to power Jio’s 5G solutions and for powering the
internal needs of key Reliance growth businesses like Reliance Retail, JioMart, JioSaavn
and JioHealth.” said, Mukesh Ambani, Chairman and Managing Director, Reliance
Industries Limited
“We are delighted to announce a new 5G partnership with Reliance Jio to help Indian
consumers connect to a faster and better internet and support businesses in their digital
transformation and help Jio build new services in sectors like health. education and more.
As part of this collaboration, Reliance will also shift its core retail businesses to Google
Cloud infrastructure which will enable them to scale up and improve customer
experience.” said Sundar Pichai, CEO, Google and Alphabet

 

Google and Jio showcase jointly developed smartphone JioPhone Next

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Google’s mission is to organize the world’s information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.

Google and Jio today shared more details around their jointly developed made-for-India smartphone called JioPhone Next coming later this year. Based on an optimized OS that is  leveraged from Android and Play Store with features that are built specially for JioPhone Next, the two technology organizations have worked closely to create a smartphone experience aimed at addressing the unique needs of millions of smartphone users across India.

In these times when access to the internet has become a fundamental need, hundreds of millions of Indians are yet to experience the power of being connected, to utilize services and access information that can have a positive and immediate impact on their daily lives. Google’s Android teams across the globe have been hard at work to find solutions to address the digital needs of these Indians. Deep technology insights and consumer learnings of both organizations have been used to design this path-breaking OS for superior user experience. And so building on their pledge from last year to work towards rethinking how millions of Indians can live the digital life, Google and Jio have developed a smartphone experience that will enable users to consume content and navigate the phone in their preferred language, deliver a great camera experience, and get the latest Android features and security updates.

Speaking about the joint effort, Sundar Pichai, CEO, Google and Alphabet said, “Our vision is to bring affordable access to information for Indians in their own language, to build new products and services for India’s unique needs, and to empower businesses with technology. I’m excited that today, we can announce the next steps in this vision, starting with a new, affordable Jio smartphone, created with Google. Our teams have optimized a version of our Android OS especially for this device. It will offer language and translation features, a great camera, and support for the latest Android updates. It is built for India and it will open up new possibilities for millions of new users who will experience the internet for the very first time.”

Announcing the phone, Mukesh Ambani, Chairman and Managing Director, Reliance Industries Limited said, ” JIO has truly democratized digital connectivity in India… by offering the highest quality, most affordable 4G broadband services in the world. Google and Jio teams have jointly developed a truly breakthrough smartphone that we are calling JioPhone Next. JioPhone Next is powered by an extremely optimized version of the Android operating system. While being ultra-affordable, JioPhone Next is packed with cutting-edge features like the Google Assistant, automatic read-aloud of screen text, language translation, smart camera with augmented reality filters and much more. This is testimony to a global technology company and a national technology champion working jointly to make a break-through product. JioPhone Next will be available in the market from the auspicious date of Ganesh Chaturthi, 10TH SEPTEMBER, this year.”

Easily access and consume content in a choice of Indian languages: For users who might not be able to read content in their language, with a tap of a button they can now translate what’s on their screen, and even have it read back to them in their own language. Read Aloud and Translate Now are now OS-wide features that will work with any text on their phone screen, including web pages, apps, messages, and even photos. Using App Actions, people can utilize their Google Assistant to deliver a great experience with many of the Jio apps on this device. In addition to asking for the latest cricket scores or a weather update, users can also ask Google Assistant to play music on JioSaavn or check their balance on My Jio.

A great camera: A fast, high-quality camera is a must-have feature for today’s smartphone users, so Google and Jio’s teams have partnered closely to build an optimized experience within the phone’s Camera module resulting in great photos and videos: from clearer photos at night and in low-light situations to HDR mode that brings out wider color and dynamic range in photos, these are firsts for affordable phones in India. Google has also partnered with Snap to integrate Indian-specific Snapchat Lenses directly into the phone’s camera, and we will continue to update this experience.

Ongoing feature drops and the latest system updates: Along with support for the latest Android releases and security updates, this experience will keep getting better with new features and customizations, all delivered over-the-air. With Google Play Protect built in, it has Google’s world-class security and malware protection. And with the Google Play Store, users will have access to millions of apps that people across the world use and enjoy.

Google and Jio’s engineering and product development teams are continuing to build on these capabilities, unprecedented for an affordable device, and are committed to offering a best-in-class experience to millions of India’s new internet users when this smartphone is launched.

Introducing the ultimate health and fitness partner TIMEX FIT – A stylish way to stay fit

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Timex India announces the launch of its iconic health monitoring smartwatch “Timex FIT”– the ultimate health and fitness partner that is equipped with a unique Telemedicine feature in addition to other exciting smart features. Built on the ‘One-Touch’ concept, the Telemedicine feature offers quick and easy access to book and consult with a doctor through the Timex FIT App. It also allows you to share your health and wellness data with your loved ones; enabling them to remotely monitor your wellbeing and be alerted should you require help. This smartwatch sports a trendy and minimalist look and helps you stay fit in a stylish way.

With an exceptional 6 day battery life, Timex FIT is especially designed to monitor your body temperature, blood oxygen level and heart rateIt comes with a smart sleep monitor system, activity tracker and sedentary reminder that can help you achieve a balanced lifestyle by keeping a track of your everyday routineWith full-colour touch screen and 10 different sports mode, this smartwatch also supports 10 watch faces that let you personalize by setting your favourite photos as your watch face. Featuring an array of fashion-forward styles, the smartwatch is available in Black Mesh and Rose Gold Mesh straps along with Black, Black Red and Black Blue Silicon Strap.

Commenting on this new launch, Mr. Ajay Dhyani, Head- Marketing and E-Commerce, Timex Group said, “With the demand for telehealth services increasing at an exponential rate, we are excited to announce the launch of Timex’s new smartwatch, Timex Fit. At Timex, we believe that it is very important to keep a regular record of your health and fitness, in line with this philosophy we have curated the most innovative, technological advanced timepieces that not only add style to the look but also help our customers in achieving a healthy living. By introducing Telemedicine feature in Timex Fit smartwatch, we have tried to give our customers a comfort of consulting or booking an appointment with the doctor without actually visiting their clinic.”

Step up to a healthy lifestyle with Timex Fit. Just download the Timex FIT App from App store or Play store and pair your Timex Fit watch with it and get started. Timex smartwatches comes with full 1 year warranty that is fulfilled by Timex Group across all service centers in India. Buy Timex FIT from authorized Timex retailers or on the official website shop.timexindia.com, at a price point starting INR6995 only.

MediaTek and Samsung Introduce World’s First Wi-Fi 6E Enabled 8K TV

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MediaTek and Samsung today introduced the world’s first 8K QLED TV – the flagship Samsung 8K QLED Y21 – powered by MediaTek’s MT7921AU, delivering the fastest connectivity experiences through its cutting-edge Wi-Fi 6E capabilities. Following their announcement of the world’s first Wi-Fi 6 enabled 8K TV in 2020, MediaTek and Samsung are yet again driving the smart TV industry forward with the latest connectivity features and premium 8K imaging for unparalleled home entertainment experiences.

MT7921AU supports Wi-Fi 6E and Bluetooth 5.2 from a single, highly integrated platform. With 1.2 Gbps speeds, consumers can enjoy smoother streaming and gaming for uninterrupted entertainment. Wi-Fi 6E is designed to make use of uncongested bandwidth in the 6GHz spectrum and offers numerous advantages over previous Wi-Fi generations, such as significantly faster multi-gigabit data throughput, lower latencies and the latest security and connection reliability features.

“Consumers depend on fast, reliable connectivity, whether they are using their TV for streaming, gaming or following along with workouts. Our collaboration with Samsung has been instrumental in bringing consumers the latest smart TV technology to support these uses and beyond,” said Jerry Yu, MediaTek Corporate Senior Vice President and General Manager of the Intelligent Devices Business Group. “With our advanced connectivity technologies – including WiFi-6 support – integrated into Samsung’s 8K TVs, we’re driving the premium smart TV segment forward globally.”

MediaTek is the world leader for Wi-Fi technology, which is used widely in global products, including mobile devices, audio solutions, PCs, digital TVs, Blu-ray players, IPTV set-top boxes and web cams. MediaTek works closely with the Wi-Fi Alliance to ensure its connectivity portfolio supports the latest Wi-Fi features, such as Wi-Fi 6E. Affirming its leading industry position, MediaTek has recently been selected by the Wi-Fi Alliance to be part of the Wi-Fi 6E certification test bed for Wi-Fi CERTIFIED 6™ devices.

For more information on MediaTek’s smart TV solutions, please visit: https://www.mediatek.com/products/entertainment/digital-tv

 

OnePlus Launches OnePlus 9 Series Flagship Smartphones and First-Ever OnePlus Watch

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Global technology company OnePlus today launched its most advanced flagship smartphones yet with the OnePlus 9 Series, featuring a top-tier flagship camera experience with the Hasselblad Camera for Mobile system, next-generation high refresh rate displays and fast wireless charging technology that outperforms the wired charging solutions of its competitors. Additionally, OnePlus also introduced its first connected wearable for global markets, the OnePlus Watch, offering up to two weeks of battery life, multiple health and activity tracking features, and a sleek and stylish design.

The OnePlus 9 Series is OnePlus’ biggest leap forward in camera quality, achieved through its long-term partnership with legendary professional camera manufacturer Hasselblad, whose cameras have immortalized some of the most iconic faces and events in modern history – including man’s first steps on the moon. OnePlus’ new flagship camera system, Hasselblad Camera for Mobile, brings multiple breakthroughs in smartphone photography, centered around the company’s new standard for smartphone color performance – Natural Color Calibration with Hasselblad – and premium hardware for improved image quality. The OnePlus 9 Series also offers powerful performance with the latest Qualcomm® SnapdragonTM 888 mobile platform, the superior Fluid Display 2.0 with a DisplayMate A+ rating, and industry-challenging fast charging solutions, Warp Charge 65T and Warp Charge 50 Wireless.

“The OnePlus 9 Series represents a key milestone for OnePlus flagship smartphones. Co-developed with Hasselblad, the new Hasselblad Camera for Mobile will give users the ability to capture their own iconic moments with more accurate colors and premium image quality,” said Pete Lau, Founder, CEO and Chief Product Officer of OnePlus. “Together with the new OnePlus Watch, our latest flagship smartphone series offers a burdenless user experience with even the smallest detail tailored to challenge the smartphone industry and empower our Community through premium technology.”

OnePlus 9 Pro

Hasselblad Camera for Mobile on the OnePlus 9 Pro combines state-of-the-art hardware with meticulous software calibration for a significantly improved flagship camera experience. The stunning 120 Hz QHD+ display incorporates next-generation screen technology to improve battery life and gaming performance. Warp Charge 65T and Warp Charge 50 Wireless take charging to a new level, dramatically reducing time spent charging your device. Powered by the latest Qualcomm® SnapdragonTM 888 mobile platform, the enhanced performance ensures that the OnePlus 9 Series is ready to handle the most demanding tasks with ease.

Hasselblad Camera for Mobile

Color is perhaps the most important factor that determines the quality of mobile photography. With Hasselblad Camera for Mobile, OnePlus aimed to bring Hasselblad’s iconic color performance to a smartphone for the first time. This was a significant challenge for both OnePlus and Hasselblad, since smartphone camera systems work very differently from traditional cameras, and Hasselblad has strict requirements for color performance and image processing. To achieve this goal, OnePlus and Hasselblad jointly calibrated the OnePlus 9 and 9 Pro sensors, carrying out numerous lab tests using Hasselblad’s high standards for color. They then worked together to optimize hundreds of real-life scenes through computational photography to fine tune the color based on their mutual understanding of color performance as well as smartphone users’ needs and habits.

Now, the OnePlus 9 Series uses OnePlus’ new standard for color calibration – Natural Color Calibration with Hasselblad – to bring more perceptually accurate and natural-looking colors to photos taken with the OnePlus 9 and 9 Pro. The first and most significant outcome of the long-term partnership between OnePlus and Hasselblad, this new color solution required months of thorough verification and fine-tuning by both the Hasselblad and OnePlus research and development teams. In addition, a select group of Hasselblad Ambassadors brought extensive professional photography experience to provide invaluable subjective feedback that helped add a new level of aesthetics to the smartphone camera experience.

The OnePlus 9 Pro’s 48MP main camera features a custom-designed IMX789 sensor, co-engineered with Sony, with an impressively large 1/1.4” sensor. The result is exceptional imaging capability, with leading technologies including 2×2 on-chip lens (OCL), 12-bit RAW, dual native ISO, and DOL-HDR. It offers faster focus speeds, four-times more color information for greater color accuracy, cleaner daytime and night shots, and reduced motion blur in videos.

The OnePlus 9 Pro’s unparalleled 50MP ultra-wide camera uses a 1/1.56” Sony IMX766 sensor, which ensures enhanced image quality and lower noise. Its pioneering Freeform Lens uses a series of unique curves to correct the incoming light, bringing distortion at the edge of photos down to around 1%. The ultra-wide camera also allows you to capture high quality macro photos, with the ability to focus from as close as 4 cm away from your subject.

The 8MP telephoto camera on the OnePlus 9 Pro offers 3.3x (77mm) zoom with OIS to reduce blur, maxing out at 30x digital zoom. A dedicated monochrome camera works together with the OnePlus 9 Pro’s main camera to add detail and layering to black and white photos, while a new tilt-shift simulates the special miniature effect of a tilt-shift lens for more creative photos.

The OnePlus 9 Pro’s main camera features 16-times the pixel count of standard 1080p for high-quality videos. It can shoot at 4K 120fps, giving you more creative possibilities in shooting video and editing, with DOL-HDR ensuring you always get the subject in clear view in backlit environments. The OnePlus 9 Pro’s ultra-wide camera can also create time-lapse video when walking.

The new Hasselblad Pro Mode offers incredibly accurate and natural color for a solid foundation for post-editing. It has been revamped with a new user interface based on Hasselblad’s image processing software to give professional-level users a unique Hasselblad look and feel. It also allows for an unprecedented amount of control for expert photographers to fine-tune their photos, with the ability to adjust ISO, focus, exposure time, white balance and more. Users can also shoot in 12-bit RAW format for 64-times the color compared with 10-bit RAW traditionally found in other smartphones.

Fluid Display 2.0

The OnePlus 9 Pro’s Fluid Display 2.0 boasts a new generation of advanced mobile display technology, integrating low-temperature polycrystalline oxide (LTPO) technology, the most advanced backplane technology used in high-end OLED displays, and lightning-fast touch response for gaming. LTPO technology enables the OnePlus 9 Pro’s display to automatically adjust the refresh rate from 120 Hz all the way down to 1 Hz to match the current user scenario, resulting in significantly lower power consumption. Hyper Touch technology also gives you much faster response time when playing certain games by increasing the syncing speed between the processor and display to 360 Hz – up to six-times faster than before.

The OnePlus 9 Pro’s display earned an A+ rating from DisplayMate, offering QHD+, up to 1,300 nits of peak brightness, native 10-bit color depth, E4 emitting material, HDR10+, MEMC, automatic color temperature adjustment, front and back ambient light sensing and more. The display offers the most accurate and natural color reproduction with an exceptional JNCD (Just Noticeable Color Difference) of less than 1.0, for color rated as “visually indistinguishable from perfect”, even exceeding the performance of leading professional monitors.

Performance

With cutting-edge 5G, the Qualcomm® Snapdragon™ 888 mobile platform delivers lightning-fast speeds and unprecedented power. With 25% faster CPU performance and 35% faster graphics rendering plus the new 5nm process node, the Qualcomm® Snapdragon™ 888 offers significant power-savings, allowing for extensive usage on a single charge.

5G connectivity is powered by the fully integrated X60 5G Modem-RF System. A third-generation global 5G solution, the X60 is world’s first 5nm baseband architecture delivering faster, low-latency 5G mobile speeds using 5G carrier aggregation across FDD and TDD. Also, the X60 reduces power consumption and heat, improving performance and battery life in the OnePlus 9 Pro.

The OnePlus 9 Pro comes with both LPDDR5 RAM and UFS 3.1 storage to deliver the fastest and smoothest experience yet on a OnePlus flagship device. Flagship-level LPDDR5 RAM is 1.5-times faster than LPDDR4X and offers speeds up to 6400 Mbps. Together with enhanced power-saving capabilities, these technologies complement a hyper-connected lifestyle, taking full advantage of 5G speeds and making multitasking seamless.

Warp Charge

Warp Charge 65T delivers a day’s power in just 15 minutes – and can charge from 1-100% in just 29 minutes. The OnePlus 9 Pro achieves these speeds using a custom 4,500 mAh battery with an improved dual-cell design to reduce internal resistance and heating while charging. This gives the OnePlus 9 Pro the ability to charge at a higher output for an extended period.

Warp Charge 50 Wireless is OnePlus’ fastest-ever wireless charging technology – and one of the fastest solutions in the industry. With both battery cells charging at 25W, Warp Charge 50 Wireless even outpaces most wired fast-charging solutions, charging from 1-100% in just 43 minutes. The newly designed wireless charger is equipped with two charging coils, so the OnePlus 9 Pro can charge just as quickly both horizontally and vertically.

The power adapter included in the box can also be used to turbo charge non-OnePlus devices including laptops, tablets and more up to 45W using USB PD or PPS.

Design

The OnePlus 9 Pro continues the brand’s vision for burdenless design, offering an integrated, unified and stylish look and feel. With a thin 2.2 mm aluminum frame, the device is very well balanced and comfortable to hold even for extended periods of time. Compared with the previous generation, the curved display of the OnePlus 9 Pro has been carefully optimized to minimize discoloration and mistouches.

The OnePlus 9 Pro comes in three nature-inspired colorways – Morning Mist, Pine Green and Stellar Black (not available in North America) – and offers an IP68 rating for water and dust resistance.

OnePlus 9

The OnePlus 9 offers a similarly powerful flagship experience as the OnePlus 9 Pro, with a full 120 Hz display, Qualcomm® Snapdragon™ 888 mobile platform, next-generation 5G connectivity, Warp Charge 65T as well as the powerful Hasselblad Camera for Mobile for an all-around fast and smooth smartphone experience.

Camera

Hasselblad Camera for Mobile on the OnePlus 9 uses the same advanced color standards as the OnePlus 9 Pro – Natural Color Calibration with Hasselblad. The triple camera system gives users the power to capture stunning images with some of the most natural color on any mobile device for a professional-level photography experience.

The OnePlus 9 uses the same industry-leading 50MP ultra-wide camera as the OnePlus 9 Pro, with a 1/1.56” Sony IMX766 sensor and uniquely curved Freeform Lens to minimize edge distortion. The 48MP main camera also boasts exceptional imaging capabilities, thanks to a custom-designed 1/1.43” Sony IMX689 sensor, 2×2 OCL, 12-bit RAW, dual native ISO and 3-HDR. The OnePlus 9 camera system offers faster focus speeds, 64-times more color information compared with traditional 10-bit sensors, cleaner daytime and night shots and higher dynamic range in videos. A dedicated monochrome camera works with the main camera for detailed and layered black and white photos.

120 Hz Fluid Display

The OnePlus 9’s 120 Hz Fluid Display provides an immersive viewing experience regardless of what you’re watching. Using the same top-notch flat display as the OnePlus 8T, which received a DisplayMate A+ rating, the OnePlus 9’s 6.55” Fluid Display features a 120 Hz AMOLED panel with industry-leading color accuracy and improved automatic brightness control.

The brightness of the OnePlus 9’s display can go up to 1,100 nits with HDR10+ certification, to improve your experience when watching HDR videos. It is equipped with two ambient light sensors with 8,192 levels of brightness for smoother automatic brightness control. Comfort Tone also adjusts the color temperature of the display to match your environment for a more comfortable reading experience.

Warp Charge

The OnePlus 9’s 4,500 mAh battery utilizes an improved dual-cell design that is able to charge from 1-100% in just 29 minutes. North America and Europe versions of the OnePlus 9 also support up to 15W Qi wireless charging for added convenience.

Design

The OnePlus 9 features a sleek look in line with OnePlus’ burdenless design heritage. The curved design on the back and light weight give the device a comfortable feeling in the hand. It comes in three colors inspired by nature – Winter Mist, Arctic Sky (not available in North America) and Astral Black.

OxygenOS 11

Co-created with the OnePlus community, OxygenOS 11 brings speed, smoothness and customization to the OnePlus 9 Series for the most intuitive, efficient and personalized Android experience, and a simple yet bold design that makes navigation easier even with one hand.

The new Turbo Boost 3.0 memory optimization enables you to keep more than 25% more apps open in the background than before. OnePlus achieved this with the help of RAM compression, which makes data on the RAM smaller, and virtual RAM, which turns phone storage into RAM so your phone can have more physical RAM to work with.

OnePlus devices are built to support high frame rate experiences for the highest performance and most demanding games. Pro Gaming Mode unlocks the power of the OnePlus 9 Series’ CPU and GPU and blocks app notifications, calls and other distractions to let users fully dive into their favorite mobile games. An improved five-layer gaming-grade cooling system, OnePlus Cool Play, also helps with heat dissipation during intensive gaming

OnePlus Watch

The OnePlus Watch is the latest extension of the company’s strategic plan to offer the OnePlus experience to more users around the world with its growing portfolio of best-in-class products offering a burdenless user experience. As the company’s first global wearable device, the OnePlus Watch aims to integrate into the daily digital life of OnePlus users, offering stylish design, seamless connection, smart fitness tracking and incredibly long battery life.

Design

The OnePlus Watch showcases the same sense of craftsmanship and build quality as OnePlus smartphones, resulting in a product that is powerful to use and beautiful to hold. The round design emulates the look of a traditional watch, with a smooth arc on the side of the case that is hand-polished with more than 20 treatments for a refined finish. The 46 mm case is crafted from quality stainless steel, with 2.5D curved glass on the face and a subtle yet radiant glossy CD pattern on the display bezel for an added touch of class.

OnePlus Watch Cobalt Limited Edition

Complementing the minimalist aesthetic of the Classic Edition, the OnePlus Watch Cobalt Limited Edition takes premium design a step further with materials traditionally found only on luxury watches. The watch case of the Limited Edition is crafted from cobalt alloy, a unique hypoallergenic material that is twice as hard and more corrosion-resistant than traditional stainless steel. Meanwhile, the watch face is made from specially-treated sapphire glass, with a Mohs rating of 9, for enhanced brightness and exceptional scratch resistance.

Seamless Connectivity

The OnePlus Watch seamlessly connects to your digital life, helping you immerse yourself in every moment of your life. It conveniently allows you to view and respond to notifications, make and answer phone calls, play music and take photos. The OnePlus Watch comes with 4 GB of standalone storage (2 GB for actual use), enough for over 500 songs, and is compatible with most Bluetooth earbuds for wireless music playback on the go. It also connects with the OnePlus TV, acting as a smart remote control that can lower volume when a call comes in or even turn off the TV before when it detects that you have fallen asleep.

Powerful Battery, Proactive Fitness

The OnePlus Watch gives users exceptional battery life quickly, delivering all-day power in just five minutes or a week’s power in just 20 minutes. The long-lasting 402 mAh battery gives you enough power for up to two weeks of sustainable use, as well as up to a week of power for the most active users.

Featuring 5ATM + IP68 water and dust resistance and 110+ workout types, including automatic workout detection for jogging and running, the OnePlus Watch keeps up with the most intense workouts. Push your personal performance with metrics such as pulse, distance, calories, speed monitoring and SWOLF efficiency for swimmers. With a built-in GPS, the OnePlus Watch tracks all your activity accurately, even when the phone is not next to you. It also offers blood oxygen saturation monitoring, stress detection, breathing training, rapid heart rate alerts and sedentary reminders, all easily manageable on the OnePlus Health app.

Price and Availability

The OnePlus 9 Series flagship smartphones and the Warp Charge 50 wireless charger go on sale at OnePlus.com beginning April 2 with pre-orders commencing on March 26. The OnePlus 9 Pro starts at $969 USD and the OnePlus 9 starts at $729 USD.

Full pricing chart
Product Colors RAM+ROM Price (oneplus.com)
OnePlus 9 Pro Morning Mist

Pine Green

12+256 GB INR: ₹69,999

USD: $1,069

CAD: $1,499

OnePlus 9 Pro Morning Mist 8+128 GB INR: ₹64,999

USD: $969

CAD: $1,349

OnePlus 9 Astral Black 12+256 GB INR: ₹54,999

USD: $829

CAD: $1,149

OnePlus 9 Astral Black

Winter Mist

8+128 GB INR: ₹49,999

USD: $729

CAD: $999

 

MediaTek’s MT9638 4K Smart TV Chip Ushers in a New Era of AI-Enabled Interactive Multimedia Experiences

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MediaTek today announced its new 4K smart TV chip, the MT9638, with an integrated high-performance AI processing unit (APU). MT9638 supports cutting-edge AI-enhancement technologies such as AI super resolution, AI picture quality and AI voice assistants, plus variable refresh rate (VRR) and MEMC (motion estimation and motion compensation) so graphics appear smoother. With its high performance processing for optimized visual quality, MT9638 gives global TV makers premium features to design competitive 4K smart TVs.

“As smart home appliances become more intelligent and diversified, smart TVs are becoming the new hub for the smart home as consumers take advantage of AI-enabled multimedia features to control all their devices right from their TV,” said Alex Chen, General Manager of the TV Business Unit at MediaTek. “The new MT9638 continues our legacy as the No. 1 chip provider of smart TVs, bringing consumers incredible AI, multimedia, gaming and entertainment experiences in theater-quality 4K.”

MediaTek’s premium TV chip technologies are designed to enhance the user experience with our custom APU that brings high-performance AI computing to smart TVs. With built-in AI picture quality technology, the chip enables real-time content and scene recognition, automatically adjusting color saturation, brightness, sharpness, dynamic motion compensation and smart noise reduction to improve overall image quality. MediaTek’s AI super resolution technology, combined with the company’s MEMC technology, intelligently upscales resolution through multi-frame blending to deliver clearer images at the smart TV’s native resolution.

The chip supports the latest connectivity technologies including Wi-Fi 6 for fast, reliable connectivity and HDMI 2.1, which integrates support for VRR to match movies or console gaming frame-rates in order to avoid screen tearing. The MT9638 also supports applications powered by AI voice recognition and AI-enabled video calls, opening up new ways for consumers to interact with their smart TV and connect with their family and friends. These technologies are turning living rooms into true home entertainment centers, delivering new, immersive experiences in streaming, gaming and entertainment.

MediaTek’s MT9638 supports multiple advanced technologies:

  • A multi-core Arm Cortex-A55 CPU, Arm Mali-G52 GPU and dedicated MediaTek APU integrated into a single chip, delivering superior performance while also being extremely power efficient.
  • Up to 4K60 resolution support with a multimedia decoding engine for HEVC, VP9 and the latest AV1 content.
  • HDR10+ display support, enabling full array backlight local dimming with >2000 zones.
  • Premium Dolby Atmos and DTS Virtual X surround sound support.
  • The latest HDMI 2.1a and USB 3.0 interfaces, in addition to gigabit-class Wi-Fi 6 connectivity.
  • With up to four far-field microphones, the chip provides whole room coverage for voice assistants with ultra-low power consumption (0.5W) on standby and ultra-fast, one second resume for wake-up words.

MediaTek has shipped more than two billion units of its TV chips globally, powering products from entry level to flagship with comprehensive solutions that meet global TV specifications. Providing world-class entertainment solutions for more than 20 years, MediaTek is a trusted partner for all leading global TV manufacturers.