होम ब्लॉग

MediaTek Reiterates Commitment to Design in India Smart Solutions for Aatmanirbhar Bharat


As 5G rolls out in India unlocking new possibilities and opportunities, MediaTek, a global fabless semiconductor company powering nearly 2 billion connected devices a year and the exclusive 5G Partner for India Mobile Congress (IMC) 2022 reiterated its commitment to the ‘Design In India’ initiative, by empowering Indian ecosystem for 5G enabled advanced technologies. With its focus on ‘Design in India’ in line with Aatmanirbhar Bharat, the company announced a strategic collaboration with Invendis, an Indian ODM, to roll out 5G and Wi-Fi router solutions at IMC. The Silbo range of Wi-Fi 5 and Wi-Fi 6 routers powered by MediaTek chipsets is completely indigenous offering from Invendis aligned with the Government push for “Vocal for Local” products.

The Lava ‘Blaze 5G’ powered by MediaTek Dimensity 700 chipset was launched on the sidelines of IMC 2022. The 5G smartphone offers Indians accessible 5G technology and an all-around smartphone experience.

“As India witnesses the rollout of 5G, we aim to spearhead digital transformation while enabling technology democratization. We have showcased our innovative portfolio of 5G powered and Design in India smart solutions across categories like smartphones and smart homes at IMC. This is in line with our focus on enabling Atmanirbhar Bharat and our efforts to collaborate with various indigenous OEMs, while also upgrading our chipset portfolio to reflect the demands of new-age India. With 5G now a reality, MediaTek is fully prepared to power a transforming nation, defined by advanced technologies and evolving connectivity solutions,” said Anku Jain, Managing Director, MediaTek India.

MediaTek showcased a wide range of solutions across:

  • Design in India zone – showcases technology prowess and benefits that 5G and other new-age technologies will unleash across sectors with product line-up across brands like Invendis, Relesys, Tessolve, Eldass, Libre and MoMagic, among others.
  • Smartphone zone – included the latest devices powered by flagship 5G chipsets – MediaTek Dimensity 9000+ and Dimensity 9000. Some of the devices on display included brands like Asus, Vivo, Redmi, Samsung, Realme, Oppo, Lava, OnePlus, Redmi, Infinix, Motorola and Poco.
  • Smart Home Zone – product line-up included smart TVs, tablets, wearables, smart clocks, routers, Chromebooks, home automation, set-top boxes, surveillance products, indoor and outdoor CPEs from across brands including Amazon, HP, Sony, Lenovo, Xiaomi, Quectel, Fibocomm, PV Technologies, Realme, Relesys, PayTm, VVDN, Libre, Kent, Byju, Proscend, Zyxel, Arcadyan, FII, Quanta and RuRuTek, among others.

“5G has the potential to unleash new business opportunities and innovative use cases across industries, catering to the increasing next-gen technology requirements of consumers. At IMC, MediaTek showcased various products powered by the advanced chipset series such as MediaTek Dimensity, Helio, Pentonic, Kompanio, Genio and Filogic, offering visitors a kaleidoscopic view of technology innovations in the connected devices ecosystem and its impact across the 3C’s of the Indian economy- communication, connection, and commerce. We look forward to taking this vision forward in the coming year as India sees the rollout of new 5G opportunities leveraging technologies like Artificial Intelligence, Internet of Things, Cloud, etc.,” said Anuj Siddharth, Deputy Director – Marketing & Communication, MediaTek India.

Xiaomi India forays into mainstream tablet segment; helps consumers make ‘The Right Choice’ with Redmi Pad


Xiaomi, India’s no.1 Smartphone and Smart TV brand today announced its foray into the mainstream tablet category with the launch of its latest – Redmi Pad. With its sleek and stylish design, Redmi Pad is equipped with industry-leading features that offer smooth performance, long battery life, and an immersive audio-visual experience. Aimed to offer consumers the right entertainment, browsing, gaming, and e-learning experience, Redmi Pad is designed keeping the requirements of today’s users in mind.

Packed with a 24.94cm (10.61) display with 2K resolution and segment-first 90Hz refresh rate, the tablet makes an all-around entertainment powerhouse. Powered by MediaTek Helio G99 and a massive 8000mAh battery, Redmi Pad brings a high-end experience to users with exceptional performance and efficiency. Accredited with low light certification by TÜV Rheinland, in-built SGS eye protection, consumers can enjoy a great audio experience on the immersive quad stereo speakers with Dolby Atmos.

Speaking on the launch, Sumit Sonal, General Manager Marketing, Xiaomi India said, “Having developed a deep connect with the consumers, we understood the first-time user’s needs and preferences for the budget-friendly tablet. In line with that, we are happy to bring a refreshing turn in the mainstream segment with Redmi Pad.”

“It is the right companion for those who want it all in a single device – for entertainment, shopping, gaming, work commitments, video calls, or e-learning. The Redmi Pad provides the best all-around performance in picture, sound, and overall user experience with its segment-first 90Hz refresh rate and powerful Helio G99 processor. By setting industry benchmarks with top-of-the-line specifications, we are sure to become ‘The Right Choice’ for first-time tablet buyers. With this addition to our portfolio, we hope to build the momentum of providing consumers with amazing products with honest prices and innovative technology,” He further added.

The Right Entertainment Experience

Redmi pad offers the best multimedia experience with incredible visual experience and immersive sound. Featuring a 24.94cm (10.61) display, Redmi Pad promises to give users an entertainment experience like never before. For a smooth and easy experience whether for swiping, browsing, or scrolling, the 90Hz refresh rate ensures an altogether smoother visual experience. The tablet also comes with Widevine L1 certification which ensures that content is streamed in the highest resolution across OTT platforms.

The device comes with an in-built SGS eye protection and TUV Rheinland certification to minimize eye strain and provide a long-lasting and comfortable viewing experience.  Coupled with a cutting-edge 2K screen and quad-speaker setup, Redmi Pad also supports Dolby Atmos offering a complete cinematic entertainment experience.

Designed as a perfect partner for long and uninterrupted hours of entertainment and further adding to uninterrupted leisure time, Redmi Pad offers 2 Months of Free YouTube Premium for you to enjoy endless videos and music at no cost.

The Right Browsing Experience

Redmi Pad enables consumers to ease through browsing activities, and also promises a no-compromise experience with the segment-first 90Hz refresh rate. It also offers the consumers more screen real estate with a 15:9 wider aspect ratio that helps not only in productivity-related tasks but also with better scaling of video content on the tablet. The newly launched tablet comes with MIUI 13 based on Android 12 out of the box to bring multiple productivity and entertainment-focused improvements. Users can run up to three apps on the screen at the same time with Split Screen, Floating Windows, and Multi-Window features. For all readers and bookworms, the Reading Mode feature changes the colors and texture of the screen automatically by adapting to the light of the environment thus reducing eye fatigue.

The Right E-learning Experience

To help enhance the e-learning experience for the consumers, Redmi Pad comes with an 8MP 105°ultra-wide front camera placed horizontally and is specially designed for video calls. The new FocusFrame technology on the front camera can automatically track the subjects when they join a video call and keep them in the center even if the subject is moving during the call. Redmi Pad also offers an in-built document scanner, coupled with 3rd party pen support that makes taking notes a seamless process. Additionally, Redmi Pad offers Dual-Microphones with one mic dedicated for noise reduction and allows the users to be heard sharp and clear on the other end.

The Right Gaming Experience

With the continued dominance of online gaming, consumers are looking for a tablet that delivers incredible performance in the segment. Equipped with a gaming-centric MediaTek Helio G99 processor, Redmi Pad offers unmatched gaming and a lag-free experience. Built on the highly efficient 6nm process, the advanced chipset ensures smooth performance, great thermal performance, impressive visuals, and takes gaming on the move.

With Dual Band WiFi 5 support, Redmi Pad provides stable speeds across your home, classrooms, and at work. Bluetooth 5.3 offers seamless connectivity with all external devices including headphones, keyboards, and mice.

Redmi Pad comes with up to 6GB RAM and 128GB storage and has a microSD card slot for storage expansion up to 1TB.

The Right Ergonomic Experience

Redmi Pad offers a premium metal unibody design, along with a great in-hand feel. It measures only 7.05mm thin and weighs just 465 grams. The sleek stylish pad is available in Graphite Gray, Moonlight Silver, and Mint Green.

Large 8,000mAh battery

Whether using Redmi Pad for entertainment, work, or study, the long-lasting 8,000mAh battery makes it easy to stay powered through the day. Redmi Pad supports 18W fast charging and comes with a 22.5W in-box charger, which further guarantees endless fun for marathon gaming, movie watching, or hours-long photo shooting.

  • 21+ hours of video playback or,
  • 12+ hours of gaming or,
  • 8+ days of music playback

MIUI and Update Cycle:

It also offers 3 years of security updates, 2 versions of Android and MIUI updates over a span of three years to aid the overall performance experience. Equipped with this flagship-level process technology, Redmi Pad brings a high-end experience to more users with exceptional performance and high-power efficiency.

Price and availability

  • Redmi Pad will be available in three variants – 3GB+64GB, 4GB+128GB, and 6GB + 128GB at an introductory price of INR 12,499, INR 14,499 and INR 16,999 respectively.
  • It will be available across Mi.com, Mi Homes, Flipkart, and all our retail partners, starting 05 October 2022 at 12 noon. The 6GB + 128 GB (Mint Green) variant will be exclusively available on Mi.com from 10 am, starting tomorrow, 5 Oct 2022 for all consumers.
  • Additionally Bank of Baroda members can avail an additional bank discount of up to 10% exclusively on mi.com from 5- 9 Oct 2022.



Post the successful demonstration of its True-5G services at the India Mobile Congress 2022, Jio is announcing the Beta trial of its True-5G services on the auspicious occasion of Dussehra, for Jio users in 4 cities – Mumbai, Delhi, Kolkata, and Varanasi. Dussehra symbolizes the triumph over hurdles caused by legacy technologies such as 2G, with knowledge and wisdom that Jio True 5G will genuinely enable.

As Jio’s True-5G network is getting ready in these metros, Jio’s Welcome Offer will enable its invited customers to trial True-5G services and provide service and user-experience feedback. Being a customer-obsessed organization, Jio believes in giving the best customer experience that is strengthened by customer feedback.

With over 425 million users, Jio’s mission with 5G is to speed up India’s transformation into a Digital Society. This connectivity and technology will help serve humanity by bettering lives and providing increased livelihood.

Jio’s True-5G is built on the “We Care” principle and will bring transformational changes across Education, Healthcare, Agriculture, Skill Development, Small, Medium, and Large enterprises, IoT, Smart homes, and Gaming, impacting 1.4 billion Indians.


JIO TRUE 5G SUPERIORITY: Jio True 5G has a three-fold advantage of:


  1. Stand-alone 5G architecture:
  2. Advanced 5G network with Zero dependency on 4G network.
  3. Powerful functionalities like low latency, massive machine-to-machine communication, 5G voice, Edge computing, and network slicing.
  4. Far superior to 4G-based Non-Standalone networks being launched by other operators.

  1. The largest and Best mix of spectrum
  2. Largest and the most appropriate mix of wireless spectrum for 5G across 700 MHz, 3500 MHz, and 26 GHz bands, giving Jio True 5G a distinct competitive advantage over other operators.
  3. Jio is the only operator with the 700 MHz low-band spectrum to ensure deep indoor coverage.

  1. Carrier Aggregation
  2. Seamlessly combines these 5G frequencies into a single robust “data highway” using an advanced technology called Carrier Aggregation.
  3. It will offer an unparalleled combination of coverage, capacity, quality, and affordability.



  1. Jio True 5G Welcome Offer is being launched in Delhi, Mumbai, Kolkata, and Varanasi for Jio users, by invitation
  2. These customers will get Unlimited 5G data with up to 1 Gbps+ speeds
  3. The Beta trial service for other cities will be announced progressively as cities keep getting ready
  4. Users will continue to avail of this Beta trial until the network coverage of a city is substantially complete to provide the best coverage and user experience to every customer.
  5. Invited ‘Jio Welcome Offer’ users will be automatically upgraded to the Jio True 5G service without needing to change their existing Jio SIM or 5G handset
  6. Jio is also working with all handset brands to enable their 5G handsets to work seamlessly with Jio True 5G services so that customers have the most comprehensive range of 5G devices to choose from

Mr. Akash M Ambani, Chairman, Reliance Jio Infocomm Limited, said, “Our Prime Minister has given a clarion call for accelerated roll-out of 5G across India to realize the full potential of a Digital India. In response, Jio has prepared an ambitious and the fastest ever 5G roll-out plan for a country of our size.

India is leading the Digital revolution. Jio 5G will be True 5G, and we believe India deserves nothing less than TRUE-5G. Jio 5G will be the world’s most advanced 5G network, built for every Indian, by Indians.

By embracing 5G, Jio will create nation-first platforms and solutions that will transform skill development, education, healthcare, agriculture, and many such sectors, with the promise of enabling a better life for every Indian.

5G cannot remain an exclusive service available to the privileged few or those in our largest cities. It must be available to every citizen, every home, and every business across India. Only then can we dramatically increase productivity, earnings, and living standards across our entire economy, thereby creating a prosperous and inclusive society in our country.”

COLORFUL Presents Intel Z790 Series Motherboards for 13th Gen Intel Core CPUs


Colorful Technology Company Limited, a professional manufacturer of graphics cards, motherboards, all-in-one gaming and multimedia solutions, and high-performance storage, proudly presents its lineup of Intel Z790 Series motherboards for the Raptor Lake-based 13th generation Intel Core processors. COLORFUL presents a selection of ATX and micro-ATX motherboards under the enthusiast-class CVN Series and all-rounder micro-ATX BATTLE-AX Series motherboard. The COLORFUL Z790 Series motherboard lineup will feature DDR5 and DDR4 memory support in distinct motherboard models.


The CVN Z790D5 GAMING FROZEN and CVN Z790D5 GAMING PRO motherboards are designed for enthusiasts looking into maximizing the performance out of the 13th generation Intel Core processors with its 16+1+1 (55A) power phase and 6-layered PCB design. Both motherboards comes with four PCIe Gen4x4 M.2 slots for NVMe SSDs


Key Features

  • Support for 12th Gen and 13th Gen Intel Core Processors
  • Intel Z790 Chipset
  • 16+1+1 Power Phase Design
  • DDR5 memory support, up to DDR5-6400 (OC)
  • 4X PCIe Gen4x4 M.2 slots
  • 2.5 GbE LAN + Wi-Fi 6 (GAMING FROZEN)



CPU Intel® 13th & 12th Generation Core™ Processor
Chipset Intel Z790
Power supply phase 16+1+1 (55A) Power Phase
Memory support: 4*DDR5 DIMM Socket Dual-channel, supports DDR5 6400/6200/5600/4800 memory
Expansion Slots 1*PCI-E 5.0 x16,

1*PCI-E4.0 x4,

2*PCI-E 3.0 x1

Storage Support 4 x M.2 slots and 6 x SATA 6Gb/s

1*M.2_1: Type 2242/2260/2280(CPU) (PCIE GEN4 X4)

1*M.2_2: Type 2242/2260/2280(PCH) (PCIE GEN4 X4)

1*M.2_3: Type 2242/2280(PCH) (PCIE GEN4 X 4)

1*M.2_4: Type 2242/2260/2280(PCH) (PCIE GEN4 X4)



Internal Connectors 1*24-pin ATX Power Supply connector

1*8-pin 12V Power connector

1*4-pin 12V Power connector


2*USB3.2 GEN1(5G);

1*USB3.2 GEN1 5G(Type-C)

I/O Ports 4*USB 3.2 GEN1 5G Type-A

1*USB 3.2 Gen 2 20G Type-C

1*USB 3.2 Gen 2 10G Type-A


BIOS Update Button

Audio 8-Channel High-Definition audio CODEC
FORM FACTOR 245mm*305mm



The CVN Z790M FROZEN D5 micro-ATX motherboard is a compact powerhouse, ideal for enthusiasts that wants a smaller build without compromising on performance and features. The CVN Z790M FROZEN D5 motherboard features a 12+1 power phase design for modest overclocking. It comes with three PCIe Gen4x4 M.2 slots offering plenty of NVMe SSD support. This motherboard is also fitted with Realtek 2.5 GbE LAN and Wi-Fi 6.

Key Features

  • Support for 12th Gen and 13th Gen Intel Core Processors
  • Intel Z790 Chipset
  • 12+1 Power Phase Design
  • DDR5 memory support, up to DDR5-6400 (OC)
  • 3X PCIe Gen4x4 M.2 slots
  • 2.5 GbE LAN + Wi-Fi 6


CPU Intel® 13th & 12th Generation Core™ Processor
Chipset Intel Z790
Power supply phase 12+1 (55A) Power Phase
Memory support: 4*DDR5 DIMM Socket Dual-channel, supports DDR5 6400/6200/5600/4800 memory

1*PCI-E 3.0 x4

Storage Support 3 x M.2 slots and 4 x SATA 6Gb/s

1*USB 3.2 Gen 1 Type-C;

2*USB 3.2 Gen 1 Type-A

2*USB 2.0

Wireless LAN/BT RTL8125GB-V2.5G LAN (2.5G); WIFI 6
Internal Connectors 1*24-pin ATX Power Supply connector

1*8-pin 12V Power connector

1*4-pin 12V Power connector


2*USB3.2 GEN1 (5G);

1*USB3.2 GEN1 5G (Type-C)

I/O Ports 1*USB 3.2 Gen 2 Type-C;

1*USB 3.2 Gen 2 Type-A;

2*USB 3.2 Gen 1 Type-A;

4*USB 2.0


BIOS Update Button

Audio 8-Channel High-Definition audio CODEC
FORM FACTOR 245mm*245mm




The BATTLE-AX Z790M-PLUS is a perfect all-rounder micro-ATX motherboard featuring DDR5 memory support, three M.2 slots, and 2.5 GbE LAN.


Key Features

  • Support for 12th Gen and 13th Gen Intel Core Processors
  • Intel Z790 Chipset
  • 12+1 Power Phase Design
  • DDR5 memory support, up to DDR5-6400 (OC)
  • 3X PCIe Gen4x4 M.2 slots
  • 2.5 GbE LAN


CPU Intel® 13th & 12th Generation Core™ Processor
Chipset Intel Z790
Power supply phase 12+1 (55A) Power Phase
Memory support: 4*DDR5 DIMM Socket Dual-channel, supports DDR5 6400/6200/5600/4800 memory
Expansion Slots 1*PCI-E 5.0 x16,

1*PCI-E 3.0 x4

Storage Support 3x M.2 slots and 4 x SATA 6Gb/s

1*USB 3.2 Gen 1 Type-C;

2*USB 3.2 Gen 1 Type-A;

2*USB 2.0

Wireless LAN/BT RTL8125GB-V2.5G LAN (2.5G)
Internal Connectors 1*24-pin ATX Power Supply connector

1*8-pin 12V Power connector

1*4-pin 12V Power connector


2*USB3.2 GEN1 (5G);

1*USB3.2 GEN1 5G (Type-C)

I/O Ports 1*USB 3.2 Gen 2 Type-C;

1*USB 3.2 Gen 2 Type-A;

2*USB 3.2 Gen 1 Type-A;

4*USB 2.0


BIOS Update Button

Audio 8-Channel High-Definition audio CODEC
Form Factor 245mm*245mm


DDR4 Memory Support: CVN Z790 GAMING FROZEN and CVN Z790M FROZEN


COLORFUL also presents the CVN Z790 GAMING FROZEN and CVN Z790M FROZEN motherboards, both featuring DDR4 memory support for builders looking into a cheaper way to upgrade to the new Intel 13th generation platform. Builder have an ATX motherboard option with the CVN Z790 GAMING FROZEN and a compact micro-ATX option with the CVN Z790M FROZEN motherboard.

Pricing and Availability

The COLORFUL Z790 Series motherboards will be available on partner resellers shortly after Intel’s launch.

For more information, please visit the COLORFUL Technology website at http://en.colorful.cn/

This festive season, enjoy big savings on groceries during Amazon.in “Super Value Days”


As India welcomes the festive season, it’s time to grace your kitchen with festive recipes, and gift your loved ones festive gift packs, snacks, chocolates and beverages and much more. This season, enjoy super savings on grocery essentials during ‘Super Value Days’ till 7th October and Great Indian Festival on Amazon.in. Avail up to 50% off on grocery, household essentials, packaged foods, snacks & beverages, staples among others. Customers can avail great prices and fresh offers from popular brands including Daawat, Tata Sampann, Fortune, Nivea, Cadbury, Dettol, Dabur, Mother Dairy, and Aashirvaad among others at convenient delivery options from a single online destination.

Customers can avail of an instant discount of 10% by using SBI Bank Debit and Credit Card and Credit EMI with a minimum transaction of INR 2,500, and discounts up to INR 300 from 1st – 3rd October 2022 and 10% instant discount on Credit & Debit Card on Citibank, RBL Bank RuPay, OneCard from 4th – 7th October 2022.

Here are some of the offers by participating sellers:

Under INR 99 Store:

  • Tata Sampann Unpolished Chana Dal, 1kg – For most Indians, comfort food is always linked to easy-to-cook homemade meals and what can be the most convenient and quick to prepare dal. A staple in the Indian diet, chana dal is rich in protein and can be enjoyed well with rotis or rice. It can be used to prepare sambar, dal tadka, the Maharashtrian varan, and more to brighten up your mood this festive season.
  • Cadbury Dairy Milk Chocolate Home Treats, 126 gm – For those festive moments of joy that you want to share with your near and dear ones with something sweet. Just one bite will take you into the world of warmth, happiness, and spontaneous fun.
  • Yakult Probiotic Health Drink Bottle, 5 X 65 ml – Yakult is a probiotic fermented milk drink that contains over 6.5 billion beneficial bacteria Lactobacillus casei strain Shirota (LcS) in every bottle. Yakult bacteria Lactobacillus casei strain Shirota (LcS) reaches the intestine alive and helps improve the intestinal function and builds immunity. Available on Amazon.in for INR 80 approximately.

Re. 1 Deals (offer valid till stock lasts):

  • More Sugar Loose 1Kg – Steal this exclusive deal from Amazon before the stock runs out. Make all your festive mithais using the good quality sugar from Amazon Fresh at just Re.1.
  • Fresh Potato, 500gm – Steal the deal and buy these fresh potatoes for just Re.1 on Amazon Fresh. Potatoes, also known as aloo or batata, are a key source of carbohydrates and is one of the most heavily used vegetable in Indian cooking. It is one of the most comfortable food items, which is highly used in various different ways such as mashed, boiled, chopped, cubed, grated, sliced, peeled, chunks, pieces, baked and roasted.

Buy More, Save More:

  • Colgate MaxFresh Breath Freshener Toothpaste, 300g – Switch on the power of freshness with Colgate Maxfresh toothpaste that refreshes you and helps you seize the day because every morning is a fresh start. The blue gel toothpaste contains unique cooling cyrstals that give you an intense cooling while you brush. Available on Amazon.in for INR 150 approximately.
  • Dettol Intense Cool Bathing Soap Bar with Menthol (Buy 3 Get 1 Free) – Dettol soaps contain nourishing moisturizers that also provide Dettol’s trusted germ protection from a wide range of unseen germs. Dettol bar soap efficiently cleanses and protects your skin, helping you stay healthy every day. Enhance your personal hygiene, healthy habits with Dettol care to minimize your risk of infection and also enhance your overall health. Available on Amazon.in for INR 150 approximately.

Keep your home spick and span for the festivities:

  • Surf Excel Easy Wash Detergent Powder 1.5 kg – With Surf excel Easy Wash, now remove tough stains easily with the power of ten hands. Surf excel Easy Wash is a superfine powder that removes tough stains in a jiffy and leaves no residue on your clothes. Being a superfine and fluffy powder, it dissolves easily and reaches the stain and removes it easily. Available on Amazon.in for INR 199 approximately.
  • Lizol Disinfectant Surface & Floor Cleaner Liquid, Citrus, 5L – Make Your living space look its best for the season, Lizol guarantees to kill 99.99% of disease-causing bacteria as well as germs while leaving your room smelling with a wide variety of aromas. This cleaner remove 100 types of stains & germs and leaving a pleasant fragrance. Available on Amazon.in for INR 679 approximately.

Make sure you don’t run out of grocery essentials:

  • Fortune Rice Bran Health Oil, 5L Jar – Relish kachoris, mathri, chakri to namak paare with Fortune Rice Bran Health Oil that is naturally enriched with multiple nutrients like Oryzanol to provide health benefits for every member of the family. Buy this on Amazon.in for INR 853.
  • Tata Sampann Turmeric Powder Masala with Natural Oils – Enjoy flavors and spices at the heart of every Deepavali celebration with Tata Sampann Turmeric Powder in all your favorite dishes made from whole spices that contain natural oils, haldi has an active ingredient called curcumin which is known to act as an antioxidant. Buy this on Amazon.in for INR 60.

Indulge in your favourite snacks:

  • Lemor Special Farari Chivda (Pack Of 2) – Savor Lemor’s Special Farari Chivda which is a tasty combination of potatoes, cashews, peanuts, salt, and a perfect blend of spices. It is the perfect snack accompaniment this festive season. Buy this on Amazon.in for INR 325.
  • Orion Strawberry Choco Pie – 4 x 6 Piece Pack – Add to the joy of the festive spirit with Orion centre filled with Strawberry Jam in Choco Pie made with real strawberries. These delicious choco pies can be consumed as a snack at any time of the day – an afternoon munchies, evening snack or late-night treat for adults and kids. Buy this on Amazon.in for INR 278.

Take care of your personal grooming needs:

  • Nivea Body Lotion for Very Dry Skin, 400 ml – Let your radiant skin be your style statement by using this lotion. It is easy to use, and the beneficial properties of its ingredients will bring a magical change to your skin. The lotion provides 48 hours of moisturization and natural care with soothing floral notes. Get this for INR 230 approximately.
  • Palmolive Aroma Absolute Relax Body Wash, 750ml – Palmolive Aroma Absolut Relax shower gel cleanses your body, makes you relax and leaves your skin feeling soft & smooth for a hygienic experience & brilliant beauty all day. It contains a perfect blend of 100% natural Ylang Ylang Essential Oil and Iris Extracts to provide you with the essence of a blissful shower moment any time! Available on Amazon.in for INR 249.

Eat guilt-free this festive season: 

  • Dabur Chyawanprash, 950g – After eating sweets and oily savories for Diwali, there has to be some kind of a repair mechanism or de-stressing of the digestive system. There is a need for some de-stressing technique for minds too! Buy Dabur Chyawanprash on Amazon.in for INR 347.
  • Bournvita Cadbury Health Drink Pouch, 1000 g – This festive season stock up on essentials with Cadbury Bournvita health food drink with inner strength formula. Buy this on Amazon.in for INR 358.

Must haves this Dussehra from Amazon Fresh

  • Cycle Pure Agarbattis ECO Incense Sticks – 250 g – These unique fragrances are drawn from the past 7 decades of our matchless creations. Open the pack to unravel and explore these mesmerizing fragrances and lose yourself in the mysticism of each of these scents, as you take a fascinating trip down the memory lane. You can buy at INR 125 approx on Amazon.in.
  • Coco Soul Cold Pressed Natural Virgin Coconut Oil, from The Makers of Parachute, 500 ml – Coco Soul Cold Pressed Virgin Coconut Oil Comes from the house of Marico, the makers of leading brands Saffola and Parachute. It is extracted from freshly harvested coconuts. 100% natural & cold pressed oil. You can buy this on Amazon.in at INR 336 approx.
  • Bikano Rasgulla, 1.25kg – The festival of Dussehra is incomplete without Rasgullas. A favorite Indian sweet dish, Rasgullas are spongy and delectable sweets. A traditional Bengali sweet ball made of fresh paneer and dipped in sugar syrup. Indulge in scrumptious and sweet treats this festive season. You can buy this on Amazon.in at INR 240 approx

Tata Motors launches its first electric hatch with segment-first, premium features


Tata Motors, India’s leading automobile manufacturer and the pioneer of the EV evolution in India, today announced the launch of the newest member of its EV family – The Tiago.ev. Mobilising India towards the future, the Tiago.ev is set to charm the country with its exciting, effortless, eco-friendly and premium EV drive experience. With special introductory prices starting INR 8.49 Lakh (All India – Ex-showroom), for the first 10,000 customers (of which 2000 will be reserved for the current owners of Nexon EV and Tigor EV), bookings for the Tiago.ev will start on October 10, 2022. Customers can reserve their car by paying a booking amount of INR 21, 000, at any authorised Tata Motors dealership or on the website. Deliveries are scheduled to commence from January 2023.

Battery Pack Charging Option Variant Introductory Price (in INR, All India – Ex-showroom)
19.2 kWh 3.3 kW AC XE 8.49 Lakh
XT 9.09 Lakh


24 kWh


3.3 kW AC

XT 9.99 Lakh
XZ+ 10.79 Lakh
XZ+ Tech LUX 11.29 Lakh
7.2 kW AC XZ+ 11.29 Lakh
XZ+ Tech LUX 11.79 Lakh

Introducing the electrifying Tiago.ev, the newest member of its growing EV range, Mr. Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility Ltd. said, “Having pioneered the EV market in India, we have successfully led its growth and penetration over the last couple of years.  We believe ‘now’ is the right time to fast forward the ongoing revolution towards the future of mobility by introducing vehicles that will encourage rapid adoption of EVs. With the launch of the Tiago.ev, India’s first electric hatchback, the nation can take a giant leap forward in the quest for safe, clean and green mobility. It is an ideal fun hatch which offers premium, safety and technology features, eco-friendly footprint, spirited performance, all made even more desirable with the added advantage of a low cost of ownership. It will be the first in its segment to offer best-in-class connected features as standard across all trims, that are usually offered in more premium cars. It comes with two options of battery packs and four different charging solutions, enabling customers to choose the combination that best serves their mobility needs. With its thrilling, yet easy to drive experience amidst a luxurious ambience, the Tiago.ev is likely to become the favourite car of every family member.


“Furthermore, with an aim to make our EVs more accessible, with this launch, we are entering 80 new cities, expanding our network to more than 165 cities. We are confident that this move will help more and more customers embrace EVs as their preferred mode for personal mobility. We remain focused to play our role in fulfilling India’s commitment towards reducing carbon footprint from auto emissions and will offer more choice to customers with a portfolio of 10 EVs by 2026.”

Know your Tiago.ev

Powered by Ziptron – An unmatched and uncompromising EV experience

Tiago.ev is based on the Ziptron technology – Tata Motors’ in-house developed globally competitive high voltage architecture designed for unique Indian driving and weather conditions. True to Ziptrons’ 5 key pillars, the Tiago.ev stands strong on Performance, Technology, Reliability, Charging and Comfort. The Ziptron EV architecture is driven and proven over 500 million kms across diverse and challenging Indian terrains making it apt for an exhilarating EV experience.


A hatchback for every need

Understanding the different requirements of customers, the Tiago.ev is offered in multiple combinations of IP67 rated battery packs (water and dust resistant) and charging options including a 24kWh battery pack, delivering a Modified Indian Driving Cycle (MIDC) range of 315km for longer daily driving needs and a 19.2kWh battery pack for short and frequent trips, delivering an estimated MIDC range of 250km. Keeping all stress at bay, the battery and motor also come with 8 years or 160,000 kms warranty. The production of the 24kWh battery pack variants have been prioritized based on insights to match customer expectations at the time of delivery.

Moreover, offering easy charging options, the Tiago.ev comes with 4 different charging solutions:

  • A 15A plug point for hassle free – anywhere anytime- charging
  • A standard 3.3kW AC charger
  • A 7.2kW AC home fast charger which can add 35kms range with just 30min of charging. It also aids full charging of the vehicle (from 10% – 100%) in 3 hr 36 mins
  • DC fast charging which can add 110kms of range with just 30mins of charging and can charge 10%- 80% in just 57 mins

Connectivity on the go

Boasting of multiple connected features, the Tiago.ev will be the first in its category to offer telematics as standard feature on all trims. The ZConnect app will offer 45 connected car features which include Remote AC ON/OFF with temperature setting, Remote geo fencing & car location tracking, Smart watch connectivity, Remote vehicle health diagnostics, Real-time charge status, Dynamic charger locator, Driving Style analytics amongst others. In addition to the above, customers will also enjoy an 8-speaker Harman Infotainment System with Android Auto and Apple Car Play connectivity.

Luxe inside-out

With premium features on offering that are usually reserved for higher segment cars, the Tiago.ev’s plush look and feel is enhanced by leatherette seats, contrast roof, fully automatic climate control as standard, projector headlamps and cruise control. Combining luxury with convenience, the Tiago.ev also offers its customers with rain-sensing wipers, auto head lamps, electric ORVMs with auto fold, push button start / stop along with a puncture repair kit to be used during emergencies.

Thrilling yet safe

Based on the GNCAP 4 star rated Tiago, the Tiago.ev will be the safest electric hatch on the road. Adding to its safety quotient, it also offers hill start and descent assist for ease of driving on inclines, DRLs and a Tyre Pressure Monitoring System (iTPMS). Featuring a Permanent Magnet Synchronous Motor, it delivers a peak output of 55kw and an instant full torque delivery of 114Nm, which translates to a very engaging and exciting drive experience. The Tiago.ev accelerates from 0 to 60 Kmph in just 5.7 seconds, offering a confident, inspiring and planted drive. Available in five colour options – Teal Blue, Daytona Grey, Pristine White, Midnight Plum and Tropical Mist, the car comes with two driving modes – City and Sport along with four levels of regen settings in each of the drive modes. This provides ultimate customization according to customer driving styles. With level 3 regen settings, it delivers one pedal like driving experience.

The Company has been transforming the Indian automotive market and is leading the e-mobility wave in India with a commanding market share of 89% in (YTD FY’23) and with over 45,000 Tata EVs on road till date in personal and fleet segment. Tata Motors is also closely working with other Tata Group companies including Tata Power, Tata Chemicals, Tata Auto Components, Tata Motors Finance and Croma, to contribute to the faster adoption of EVs in India through its EV ecosystem called the ‘Tata uniEVerse’. With the addition of the Tiago.ev in its current EV portfolio, customers will now have multiple options to choose from furthering India to #EvolveToElectric.

To know more about the Tiago.ev, customers can visit Tiagoev.tatamotors.com or visit nearest dealership.

Pre-Festive Cheer, POCO announces exciting offers on its portfolio


POCO is a consumer technology brand, based on the philosophy of ‘Made of MAD’ – with a key focus on its POCO fans’ requirements. It’s built on relentless pursuit of technology that its fans truly need, with an aim to democratize decision making and ensure continuous product updates to ensure the highest levels of user satisfaction.

Exciting offers for the consumers to experience technological breakthrough of POCO Smartphones at never seen-before prices. The Big Billion Days Sale will be an amazing shopping haul experience where they can avail exciting offers starting from today, September 19, 2022. In addition, best-selling models POCO M4 5G and POCO F4 5G will go on sale starting today from 12 noon at Big Billion Day pricing.

POCO M4 5G – Most Affordable 5G Smartphone in India

Powered with MediaTek Dimensity 700 processor, it promises to deliver a lag-free experience. Its 90Hz FHD+ Smart display holds the fort for smooth scrolling, multitasking and also has your back for a great gaming session. POCO M4 5G offers exceptional camera performance with its 50MP AI Dual camera capturing moments with crisp details and vivid colors. Not only this, complementing a solid performance this device comes with a 5000mAh battery that easily takes you through a demanding day. Taking forward the legacy of M-series, POCO M4 5G flaunts a mesmerizing swirl design rear panel, making it look premium.

POCO X4 Pro 5G

POCO X4 Pro 5G is powered by Snapdragon® 695, a cutting-edge 6nm framework. The smartphone is the first in X-Series to include a 120Hz Super AMOLED screen with a 360Hz touch sampling rate ideal for watching videos or gaming. The device features 67W MMT Sonic charging with 5000 mAh battery. The photography experience on the POCO X4 Pro 5G is immaculate, courtesy of the 64MP camera, 8MP Ultrawide sensor and 2MP Macro sensor for detailed captures in all lighting conditions.

POCO F4 5G –

A ranger of POCO’s flagship series, POCO F4 5G is a stunner in terms of design and performance. Driving power from the Snapdragon® 870 flagship chipset built on a 7nm processor, POCO F4 5G takes strenuous tasks and multitasking with much ease. It also boasts a 6.67″ E4 AMOLED screen and an ultra-tiny 2.76mm Dot Display, one of the tiniest in the price segment, and with 120Hz refresh rate and 360Hz touch sampling rate, POCO F4 5G offers an A-game in the display department. Even being the thinnest model in the POCO lineup to date with 7.7mm thickness, POCO F4 5G is equipped with a 4,500mAh battery with 67W Sonic charging for users always on the go.

POCO M4 Pro 5G – Most Powerful 5G Smartphone under INR 15K

POCO M4 Pro 5G is equipped with an exceptional 5G-ready MediaTek Dimensity 810 processor and sports an immersive 90Hz 6.6” FHD+ display coupled with 240Hz touch sampling rate for an ultimate viewing and gaming experience. The smartphone houses a massive 5000 mAh battery with a 33W fast in-box charger and boasts, a dual setup camera with 50MP primary sensor and an 8MP ultrawide sensor. POCO M4 Pro 5G is available in three exciting colors- Power Black, Cool Blue, and POCO Yellow.

POCO M5 – Most powerful 4G Smartphone in the segment

Powered by the latest MediaTek Helio G99 6nm processor, POCO M5 is the most power-efficient smartphone in its segment. The device packs a massive 5000 mAh battery that easily lasts for 2 days. POCO M5 flaunts a premium leather-like finesse at the back panel that gives it a classy look. The device sports an immersive 6.58-inch 90Hz FHD+ smart display with 240Hz touch sampling offering an efficient scrolling and a vivid content viewing experience. Equipped with a 50MP triple camera set-up lets users capture detailed and sharp images.

POCO Smartphones Storage Variant Launch Price BBD Sale Discount BBD Price
POCO X4 Pro 5G 6GB+64GB ₹ 17,999 ₹ 4,000 ₹ 13,999
6GB+128GB ₹ 18,999 ₹ 4,000 ₹ 14,999
8GB + 128GB ₹ 20,999 ₹ 4,000 ₹ 16,999
POCO F4 5G 6GB+128GB ₹ 27,999 ₹ 6,000 ₹ 21,999
8GB+128GB ₹ 29,999 ₹ 6,000 ₹ 23,999
12GB+256GB ₹ 33,999 ₹ 6,500 ₹ 27,499
POCO M4 5G 4GB+64GB ₹ 12,999 ₹ 3,250 ₹ 9,749
6GB+128GB ₹ 14,999 ₹ 3,300 ₹ 11,699
POCO M4 Pro 5G 4GB+64GB ₹ 14,999 ₹ 3,500 ₹ 11,499
6GB+128GB ₹ 16,999 ₹ 3,500 ₹ 13,499
8GB+128GB ₹ 18,999 ₹ 4,500 ₹ 14,499
POCO M5 4GB+64GB ₹ 12,499 ₹ 1,500 ₹ 10,999
6GB+128GB ₹ 14,499 ₹ 1,500 ₹ 12,999

Light up your Diwali with Xiaomi India


It is officially the gifting season of the year, but did we need to remind you of this? Pretty sure you’ve been waiting for it all along. But as D-day comes closer, so does the brain-whacking job of finding the right gift for your loved ones starts to take a toll on you. We, at Xiaomi India, are here to make this mammoth task super easy for you so that you can focus on enjoying the immaculate festive vibes at home with utmost zeal and enthusiasm.

This year, We suggest, go different – ditch the regular dry fruit box and gift something more innovative and unique yet super useful – a Smartphone. Right from the cousin who just completed their board exams and is looking for their first smartphone, to your dad who is looking to upgrade to an advanced smartphone, We have curated the perfect list of products to light up your Diwali this season.

Xiaomi 12 Pro 5G

Steal the limelight this Diwali by grabbing the ultimate showstopper smartphone, Xiaomi 12 Pro. If you want a stylish yet understated smartphone that delivers perfect shots for your dad, the all-new Xiaomi 12 Pro is a great option. It comes with India’s first-ever 50MP + 50MP + 50MP camera setup coupled with a quad-speaker arrangement tuned by Harman/Kardon. In addition, unlike most smartphones, it offers an unparalleled multimedia experience with a 6.73-inch 2K+ true 10-bit AMOLED Display and a 120Hz refresh rate. It sports the latest and the best flagship processor, Snapdragon 8 Gen 1. Starting at INR 62,999, Xiaomi 12 Pro 5G will be available at an unbeatable price of INR 45,499.

Xiaomi 11T Pro

Built to be a hyper phone in every aspect possible, Xiaomi 11T Pro does not let you compromise. Featuring 120Hz True 10-bit AMOLED Display Panel with Dolby Vision + Atmos and incredible sound by Harman Kardon, this device offers the perfect amalgamation of superior multimedia experience. Supported by 120W Xiaomi HyperCharge, Snapdragon 888 5G processor, and a revolutionary 108MP Triple Pro camera setup, Xiaomi 11T Pro 5G provides phenomenal power for everyday use. The phone starts at a price of INR 39,999 and will be available for a price of INR 28,999 this Diwali.

Xiaomi 11i series

Fitted with the best of pro-grade cameras in the form of a 108MP Triple pro camera, smooth displays in the form of a 120Hz display, seamless communication with 5G support, and endless battery life with the 5160mAh battery, Xiaomi 11i series lets you ‘Do More and Be More’. With a class-apart ultra-efficient processor, that is the MediaTek Dimensity 920 built with a 6nm architecture and relevant 8 band support for 5G in India. The 11i series is built to deliver beyond expectations. Xiaomi 11i HyperCharge with 120W HyperCharge technology will be available for INR 19,999 and Xiaomi 11i with 67W Turbocharge technology for INR 18,999.

Redmi K50i 5G

With a MediaTek Dimensity 8100 processor built using the TSMC N5 (5nm-class) processor, Redmi K50i 5G is a performance beast that strikes the right balance between packed performance and power efficiency. With an Antutu score like never before, it comes with a 16.7cm (6.6) full HD+ liquid Field Fringe Switching (FFS) display with Dolby Vision™ and Dolby Atmos®. The 7-stage AdaptiveSync Display on this one adapts itself to smartly switch refresh rates depending on the content being shown on it to further enhance the display. To add on is a 64-megapixel main sensor, backed by an 8-megapixel ultrawide camera, alongside a 12-band 5G support for an India-Ready 5G experience. Starting at INR 25,999, it will be available for an unbeatable price of INR 19,999 this Diwali.

Redmi A1

The latest offering from the house of Xiaomi India, Redmi A1 is designed to be your first smartphone when switching from a feature phone and is bound to raise the bar with its exceptional specifications. The A1 experience comes with a 16.55cm (6.52”) HD+ display along with a massive 5000 mAh battery to ensure you go on all day long and make this transition super seamless for you. This entry-level smartphone comes with leather textured back, a first on a Redmi phone. Additionally, the Redmi A1 houses an 8MP dual AI camera and a 5MP front camera allowing users the flexibility to capture every moment. Starting at INR 6,499, it will be available for a price of INR 5,849 this Diwali.

Redmi Note 11 series

Blending the right mix of performance powered by Snapdragon 685 on the Redmi Note 11 Pro+ 5G and MediaTek Helio G96 on the Redmi Note 11 Pro, with gorgeous designs and brilliant displays, it is the perfect present for the festive season. Featuring brilliant displays and beautifully crafted glass backs, this series is built to reflect the next level of Redmi’s EVOL design, EVOL Pro. Offering a pro-level photography experience, both the smartphones come with a main 108-megapixel camera along with a 5000 mAh battery with support for 67W Fast Turbocharging to ensure an optimal charging experience. Both the devices will be available at INR 16,999 and INR 16749, respectively

For friends demanding an all-around and sustained performance, Redmi Note 11 and Redmi Note 11S would make a great buy. With a flat-edge body design, an industry-leading Super AMOLED display, 33W Pro fast charging speed on a 5,000mAh large battery, Redmi Note 11 and Redmi Note 11S come at an affordable price starting at INR 10,799 and INR 13249, respectively.

Redmi 10A

Voted as Desh ka Smartphone and vouched for by The Great Khali himself, Redmi 10A smartphone is exactly what it says it is. Equipped with a 5000 mAh battery and a 6.53-inch IPS Display, it comes fitted with the Helio G25 Octa Core processor for a ‘Shaandaar performance’, as we like to call it. The RAM Booster feature with the phone allows you to borrow and increase the phone’s memory for faster and smoother functioning. It also features a fingerprint sensor seamlessly blended into the camera setup for a super refined look. Along with all of this, you also get a 3.5mm headphone jack and rubberized seals and corrosion-proof ports for the ultimate protection. While it usually retails for a price of Rs. 8,499, it will be available for a price of Rs. 7649 this Diwali making it the perfect budget-friendly gift.


As a part of the “Diwali with Mi” festive bonanza, flagship smartphones such as Xiaomi 12 Pro and Redmi K50i will be available at a starting price of INR 45,499 and INR 19,999, respectively. Revolutionizing the charging routine, Xiaomi 11i series will be available at a start price of INR 18,999. Continuing to be the market leader since Q2 2018 as per IDC Q2 2022 data, Xiaomi India is also bringing irresistible offers on Xiaomi and Redmi Smart TVs. Users can grab their favourite smart TVs starting at a price of INR 9999.

Marking the occasion, Raghu Reddy, Chief Business Officer, Xiaomi India, commented, “Festive season is the time when consumers are looking to upgrade to newer and smarter technologies across product categories. Like every year, this is the biggest shopping season for our fans and consumers. Being a consumer centric brand, our efforts have always been focussed to deliver customer delight by bringing alive the best offers across price points. Now in our 7th year, we are pushing boundaries with even more exciting offers during Diwali with Mi raising the bar even higher. With consumers seeking value propositions, we are confident that these unique offers will not only deliver on their expectations but also enrich their lives with meaningful innovation. Our aim with Diwali with Mi this year is to make the festive season more joyous for our consumers.”

Here are some of the exciting offers:




Selling Price

Overall Discount

Effective Price

Additional Details

Xiaomi 12 Pro

8/256 GB




Includes bank offers – ICICI, Kotak, BoB, IndusInd, SBI & payment partners like Paytm, Zest, OlaMoney

Xiaomi 11T pro

8/128 GB




Xiaomi 11i Hypercharge

6/128 GB




Xiaomi 11i

6/128 GB




Redmi K50i

6/64 GB




Redmi Note 11 Pro+ 5G

6/128 GB




Redmi Note 11 Pro

6/128 GB




Redmi Note 11

4/64 GB




Redmi Note 11S

6/64 GB




Redmi Note 11 SE

4/64 GB




Redmi Note 11T 5G

6/64 GB




Redmi 11 Prime 5G

4/64 GB




Redmi 10 Prime

4/64 GB




Redmi A1




Redmi 9A Activ

4/64 GB




Redmi 10A

3/32 GB




Redmi 10

4/64 GB






RedmiBook 15




1 Year extended warranty worth Rs 1999 at Rs 399

RedmiBook 15 Pro




Mi NoteBook Pro i5 R

8/512 GB




16/512 GB




Mi NoteBook Ultra i5

8/512 GB




16/512 GB




Xiaomi NoteBook Pro 120




Xiaomi NoteBook Pro 120G




Xiaomi Pad 5

6/128 GB




6/256 GB





Mi Boost Pro Power Bank 30000mAh 18W





Includes bank offers – ICICI, Kotak, Bank of Baroda, IndusInd, SBI & payment partners like Paytm, Zest, OlaMoney

20000mAh Mi Power Bank 3i




Xiaomi Robot Vacuum-Mop 2 Pro




Xiaomi Smart Air Fryer




Mi 360 Home Security Camera 2K Pro




Mi Hypersonic Power Bank 20000mAh 50W




Mi Portable Bluetooth Speaker(16W)




Mi Portable Electric Air Compressor 1S




Mi Robot Vacuum-Mop P




Mi Router 4A Gigabit




Mi Smart Band 5




Redmi Earbuds 3 pro




Xiaomi 360 Home Security Camera 1080p 2i




Xiaomi Beard Trimmer 2





Xiaomi Smart TV 5X 43”





Redmi Smart TV X series 43”





Redmi Smart TV 32”





Xiaomi Smart TV 5A 32”






COLORFUL Introduces Next-Generation GeForce RTX® 4090 and RTX® 4080 Graphics Cards


Colorful Technology Company Limited, a professional manufacturer of graphics cards, motherboards, all-in-one gaming and multimedia solutions, and high-performance storage, introduces its lineup of the next-generation GeForce RTX® 40-Series graphics cards starting with the GeForce RTX® 4090 and GeForce RTX® 4080 models under the Vulcan Series, Neptune Series, and NB EX Series.

Powered by the new ultra-efficient NVIDIA Ada Lovelace architecture, the 3rd generation of RTX, GeForce RTX® 40 Series graphics cards are beyond fast, giving gamers and creators a quantum leap in performance, neural rendering, and many more leading platform capabilities. This massive advancement in GPU technology is the gateway to the most immersive gaming experiences, incredible AI features and the fastest content creation workflows. These GPUs push state-of-the-art graphics into the future.

COLORFUL presents the iGame GeForce RTX® 4090 Vulcan OC-V, iGame GeForce RTX® 4080 16GB Vulcan OC-V, and iGame GeForce RTX® 4080 12GB  Vulcan OC-V models featuring a new look and the signature customizable display with a new twist.

COLORFUL also presents the iGame GeForce RTX® 4090 Neptune OC-V, GeForce RTX® 4080 16GB Neptune OC-V and 4080 12GB Neptune OC-V models, also featuring a new look and improved liquid cooling solution. Lastly, COLORFUL also presents the GeForce RTX® 4090 NB EX-V, RTX® 4080 16GB NB EX-V, and RTX® 4080 12GB NB EX-V graphics cards.


COLORFUL will be releasing other models under the ADVANCED Series and ULTRA Series on a later date.

Vulcan Series

The new COLORFUL iGame GeForce RTX® 40 Series Vulcan Series graphics cards feature a new look having many improvements over its predecessor. The new Vulcan Series graphics card features the new Hurricane Scythe Blade – an improved fan blade design that produces more airflow at lower noise levels compared to the previous generation Storm Chaser fan design. The Vulcan model still sports the metallic silver on a black color scheme.

The customizable display is a signature of the Vulcan Series. The new Vulcan Series graphics card features the all-new iGame Smart LCD – a detachable magnetic display. By default, the iGame Smart LCD is installed on the Vulcan graphics card and can be mounted horizontally or vertically. The detachable display can be placed on the included display dock as a stand-alone customizable screen that users can place on their desk. The iGame Smart LCD is connected via USB An included Vulcan Lightboard replaces the iGame Smart LCD on the graphics card when removed and placed on the dock.

The iGame GeForce RTX® 40 Series Vulcan is fitted with two low-key RGB strips that are customizable via the iGame Center. The graphics card adopts a flow-through cooling design that has proven to be more efficient in dissipating heat while at the same time providing better airflow inside the chassis.

Key Features

  • One-Key Overclock: A conveniently placed button located at the rear I/O that activates overclocking function for a quick and easy performance boost without opening software.
  • Hurricane Scythe Blades: New fan blade design that delivers a maximum airflow of 55 CFM compared to 42 CFM from previous-generation Storm Chaser fan design.
  • iGame Smart LCD: A removable magnetic display that can be mounted on the graphics card or on the included display dock. The display has a resolution of 800x216px – fully customizable via the iGame Center app to display real-time monitoring figures, custom images, GIFs, and others.
  • Display Dock: The display dock is an external docking accessory that users can place on their desk or on top of the chassis that holds the iGame Smart LCD. The display dock connects the display via a USB cable.
  • Vulcan Support Frame: The Vulcan Support Frame enhances the stability and structural rigidity of the entire graphics card. This eliminates the risk of bending and warping as it supports the weight of the card.
  • Hollow Back Panel: A hollow back panel design that allows airflow to freely pass-through the heatsink. This design greatly improves heat dissipation compared to conventional GPU air cooling designs.
  • iGame Accessories: The Vulcan Series comes with a set of accessories including the Screen Wipes, White Gloves, and Screwdriver.


Neptune Series

The all-new iGame GeForce RTX® 40 Series Neptune Series graphics cards will be sporting a new look and an upgraded liquid cooling solution compared to the previous generation. The new Neptune Series features a silver and white color scheme. The slim 2-slot graphics card comes with a metal cover with a matte finish – two RGB light strips run through the cover that provides ambient lighting. The RGB lighting is fully customizable using the iGame Center app.

The GeForce RTX® 4090 Series Neptune model graphics card features an all-in-one liquid cooling solution with a 360mm radiator – larger than the previous generation Neptune graphics cards. The radiator is fitted with three 120mm PWM fans with RGB lighting – also customizable with the iGame Center app. Furthermore, the Neptune uses a full-cover copper waterblock that covers the GPU and VRAM.

Key Features

  • One-Key Overclock: A conveniently placed button located at the rear I/O that activates overclocking function for a quick and easy performance boost without opening software.
  • Slim 2-Slot Form Factor: Slim 2-slot PCI thickness that will fit in most PC builds.
  • Liquid Cooled: Harness the superior cooling performance of liquid cooling for higher overclocks at lower noise levels.
  • Full-Cover Copper Waterblock: High-performance full-cover copper waterblock that covers the GPU, memory, and other critical components in the graphics card.


NB EX Series

The GeForce RTX® 40 Series NB EX model adopt the previous generation design, a triple-fan cooler with an eye-catching Black and Red design. The cooler uses three 98mm fans – all of which feature an upgraded thicker fan blade design.


Redesigned iGame Center UI

The new version of iGame Center offers more possibilities for hardware-software interaction and a new UI that aims to improve user-friendliness with its intuitive design. Aside from hardware monitoring and tweaking functions, the new iGame Center features a user center for users to register and gain access to exclusive services.

Moreover, the new iGame Center features the OSD Window that allows users to shrink the dashboard into a compact widget that displays vital real-time monitoring information about your graphics card and other components.


Dandera Ventures Launches OTUA, India’s Most Advanced 3Wheeler Cargo EV


Sustainable Mobility startup Dandera Ventures today launched India’s most advanced cargo electric three-wheeler, OTUA. The cargo EV sports several industry-leading features, including highest volume, highest load carrying capacity of 900 KGs, and the longest range of 165 kilometres on a single charge. OTUA variants to be priced between  ₹3,50,000 – ₹5,50,000  and will also be available on a subscription basis. The vehicle is targeted for use by logistics and last-mile delivery companies and will soon be available for retail purchase by individual drivers or owners in select markets across India.


Today’s launch of OTUA marks a significant milestone for India’s logistics and last mile delivery industry as it prepares for transition to sustainable mobility. OTUA has been designed completely from the ground up as an electric vehicle and is a 100% indigenous product, with all parts and components, including the batteries designed and manufactured in India. Dandera Ventures’ R&D division has designed and engineered OTUA’s battery and drivetrain with the single goal of surpassing both end-customer expectations as well as current industry standards.


Key OTUA features

  • First cargo EV to be designed from the ground up as an electric vehicle

  • Industry’s highest range of 165km on a single charge*, further expandable to over 300km*

  • Industry’s largest carrying volume of 183,CC *

  • Industry’s highest load carrying capacity of 900 KGs*

  • Best-in-class road visibility for drivers

  • Unique aerodynamic design that reduces the ‘air drag coefficient’ by 25% over comparable vehicles

  • India’s roomiest, and ‘air-conditioning’ compatible driver cabin

  • Connected EV – comes with its own Driver and Fleet management app

* when compared to currently available cargo three-wheelers in the L5 segment


Kshitij Bajaj, Founder and CEO of Dandera Ventures said, “OTUA raises the bar for everything that last mile delivery drivers and fleet owners have come to expect from a cargo EV. From world-class and industry-leading driver ergonomics and safety to outright performance in terms of range, volume, capacity; OTUA is the first cargo EV to offer an uncompromising vision of transitioning to sustainable mobility for the global logistics and last mile delivery industry.”


The Indian last-mile delivery and logistics industry is witnessing an exponential growth and is set to grow to a $5 billion market over the next couple of years. The industry is consciously moving towards electric vehicles and other sustainable mobility solutions as part of its efforts to reduce its carbon footprint.


Kanav Manchanda, Founder and COO of Dandera Ventures said, “Dandera is committed to not just support, but also fast-track the logistics industry’s transition to sustainable mobility with its industry-leading portfolio of commercial EVs. Both OTUA, and Dandera, have been developed to set new standards in the EV industry. Where the OTUA is primed to be India’s most sophisticated EV, its roll out is also planned in a manner that enables efficient adaptability. The future is ours for the taking.”


Dandera Ventures is a portfolio company of Xponents Venture Studio has raised capital from Xponents and its partners. Sarth Jain, Founder of Xponents said, “The launch of OTUA marks a major step in Dandera’s journey to develop a complete ecosystem for the transition of last-mile delivery logistics to electric vehicles, serving the needs for both B2B and B2C logistics. OTUA’s launch has the potential to fundamentally change the way intracity and in-city distribution is executed, the impact it has on our environment. The team at Dandera will continue to work on design innovation and developing newer technologies for more efficient and widely usable EVs.”


Founded in 2018, Dandera is a sustainable mobility-focused startup with a vision to develop and market world-class sustainable mobility products from the ground up. The Founders of Dandera, Kshitij Bajaj and Kanav Manchanda  are senior industry professionals with decades of experience in automotive design, business management and operations between them.


India’s commercial EV market has seen rapid growth in recent years. Electric three-wheelers

made up 47% of all three-wheelers sold in the previous financial year, as per an analysis by EVreporter magazine of the Indian government’s Vaahan database.


As per the Faster Adoption and Manufacturing of Hybrid & Electric Vehicles (FAME) policy in FY23 budget document, the Indian government is supporting the growth of the EV industry through subsidies, favourable regulations, and policies, 100% FDI approval, increased push for battery R&D, and improved charging infrastructure.