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Stay connected on- the- go with the sleek yet powerful oraimo Toast 10 power bank at INR 1099


In today’s world, smartphones have become the quintessential all-in-one device in our life. Right from being connected with our loved ones over calls, messages, social media to our day to day activities such as booking cabs, ordering food and groceries – smartphone is the one constant companion. To support this heavy usage, battery life of our smartphone plays an important role. Hence, power banks have become imperative to ensure that we are connected on-the-go, all the time!

oraimo, the smart accessories brand from TRANSSION Holdings, has announced the launch of its ultra slim and stylishly designed Toast 10 OPB-P106D with a super elegant case. The power bank is a perfect product for today’s hyper-connected generation. Providing a massive capacity of 10000mAh, it is priced at INR 1,099. This Lithium polymer battery cell enabled power bank, comes with dual ports with oraimo’s high speed charging technology, which enables users to charge two devices simultaneously.

Commenting on the launch, Mr. Puneet Gupta, Business Head, oraimo Accessories India said “Today’s hyper-connected world is moving at a very fast pace. Millennials and working professionals are glued to their smart devices 24*7 and the one challenge that they face is running out of battery while on-the-go. Therefore, we at oraimo, are extremely excited to announce the launch of technologically advanced power bank, oraimo Toast 10 that comes with high speed charging and multi protection safety system to provide the necessary aid to the youth. “


He further added, “The product has been designed having thoroughly researched consumer’s requirements and expectations. oraimo Toast 10 is a compact, portable and ultra slim product that can keep all your devices active throughout the day on the go.”


The Max Power defined:

oraimo has made advanced storage and technology upgradations in its power bank. The high-density Lithium-polymer battery cells ensure 2.1A fast charging with massive capacity of 10000mAh. The power bank looks classy with its elegant case that comes with 3D hexagon texture which is resistant to stains and scratches, giving the power bank a modern look and fits perfectly in your hand.

Toast 10 is 16mm slim, light weight and extremely stylish with easy grip edges for optimised portability. The power bank is equipped with advanced safety features such as temperature resistance, short circuit protection, input overvoltage protection, output overvoltage protection, protection from over charge and over discharge and output overcurrent protection. Compatible with all iOS and Android devices, smartphones, mobiles and other smart devices, oraimo’s all new Toast 10 power bank can be purchased from various mobile accessories and electronics stores.


Service Proposition

oraimo is offering one-year replacement warranty on its power banks, Bluetooth-enabled devices (earphones and speakers), batteries, flash drives, chargers, and wearable devices, as well as a six-month replacement warranty for its data cables and earphones and lifetime replacement for its Micro SD cards.

The product is also available in Amazon.com

vivo Unveils First Z Series Smartphone, the #FullyLoaded Z1Pro at INR 14,990, INR 16,990 and INR 17,990


Vivo the global innovative smartphone brand, today launched the all-new vivo Z1Pro in India, under its brand new Z-series portfolio that targets the ‘Generation-Z’ consumers. The #FullyLoaded Z1Pro is vivo’s first offering in the online focused Z series. The vivo Z1Pro will come in three variants – 4GB+64GB, 6GB+64GB and 6GB+128GB and will be available in three attractive color options – Sonic Black, Sonic Blue and Mirror Black. The device will go on sale starting 11th July on Flipkart and vivo India E-store. The three variants are priced at INR 14,990, INR 16,990 and INR 17,990.

The Z1Pro has been designed to offer a perfect integration of performance, speed and mesmerizing design.

The vivo Z1Pro is equipped with the powerful Qualcomm Snapdragon 712 with AI engine, 32MP In-Display selfie camera, and massive 5,000mAh battery with 18W Fast charging, and AI Triple Rear Camera with a 16MP Primary camera, 8MP Super Wide-Angle camera and 2MP Depth camera.

Consumers will also get an array of attractive offers* on the purchase of the vivo Z1Pro including:

  • INR 750 instant discount on ICICI debit and credit cards on Flipkart
  • Jio benefits worth INR 6,000 on vivo India E-Store

Expressing delight on the launch of Z series, Mr. Nipun Marya, Director Brand Strategy, vivo India said, “Innovation has been at the core of our India strategy. With the Z1Pro, we’ve put performance at the forefront, ensuring a line of highly advanced products at budget friendly prices for consumers from all walks of life. This device caters especially to the increasing expectations of our Gen-Z consumers who are on a constant look-out for the best offerings and first-in-class innovative features. With the Z1Pro, we are introducing a new breed of smartphones for India’s Generation-Z that are a blend of power-packed performance for a superior smartphone gaming experience and a refreshing design.”

Commenting on this collaboration, Mr. Aditya Soni, Senior Director, Mobiles at Flipkart said, “We are delighted to launch vivo’s Z series on Flipkart. At Flipkart, our continuous endeavor has been to provide innovative and high-quality differentiated products, easily accessible to Indian customers at aggressive price points. With the launch of the vivo Z1Pro, we are confident that consumers in India, especially our Gen-Z consumers will be able to enjoy the best-in-class performance, camera technology and a great overall experience.” 

#FullyLoaded Performance

Equipped with Snapdragon 712 AIE along with 4/6GB RAM & 64/128GB ROM. At the heart of this premium platform is a 64-bit CPU – Qualcomm Kryo 360 with an advanced 10nm design, clock speed of up to 2.3 GHz and Adreno 616 Graphic Processing Unit (GPU) leading to increase in the overall performance by 10%3 and gives you the extreme performance while gaming and multitasking.

#FullyLoaded Viewing Experience

Z1Pro features a 16.59cm (6.53) bigger display, screen ratio improved to 90.77%, 19.5:9 super wide view and FHD+(2340X1080)resolution creates a vivid and life-like viewing experience that makes games and videos more immersive and exciting than ever before. Super Black “hidden” front camera, app interface optimization brings better visual experience.

#FullyLoaded Selfies

For self-portraits, Z1Pro comes with a 32MP In-Display front camera to capture the most delicate facial details and produce more precise results which gives unrivalled clarity. AI Face Beauty enhances your facial features even further with customized solutions, so you can spend less time editing your selfies and enjoy more time looking glamorous on camera.

#FullyLoaded Rear Camera

When you see the world through an AI Triple Rear Camera, creating photographic masterpieces is easier than ever. The Z1Pro features AI Triple Rear camera setup with a 16MP Primary camera, 8MP Super Wide-Angle camera and 2MP Depth camera. From magnificent landscapes to beautiful portraits, these three cameras help you capture your most impressive shots – with the least amount of effort. The camera also offers modes like backlight HDR, portrait bokeh, portrait light effects, AR stickers, slow motion, time-lapse photography, AI Beauty etc. The AI Super-Wide-Angle1 camera expands your view to 120°, so you can capture more landscape, more of your friends, and more impressive pictures.

#FullyLoaded Battery

Z1Pro innovative 3D shape design could cover 5000mAh battery with only 8.85mm thickness. A large, industry-leading 5,000mAh battery keeps Z1Pro going longer, for a more enjoyable gaming and video experience. Now, battery worries are a thing of the past. It also comes with vivo’s exclusive 18W Fast Charging technology to re-juice quicker than ever. Not only that, but the Z1Pro also supports the OTG reverse charging2 function, which is a mobile phone and a charging treasure.

#FullyLoaded Gaming

The new vivo Multi-Turbo with ART++ compiler enhancement technology, provides a breakthrough in mobile phone performance. ART++ compiler enhances Turbo greatly improving the performance of the phone and the response speed of the app. Net Turbo network acceleration, Z1Pro maintains better network status and Center Turbo processor accelerates to ensure the game’s CPU and memory resources are smooth. The AI Turbo recognize the usage pattern and enabling common applications to open faster.

The Ultra Game Mode is designed for the ultimate gaming fun. Play e-sports like a pro by using Competition Mode, which allocates system resources that prioritize your game performance. 4D gaming vibration and 3D surrounded sound effect allows a fully immersed like a real game scenario. Gaming countdown will always remind you the exact show time so that you will never miss the chance to become the leader of your game. It is also equipped with a low blue eye protection function to effectively filter blue light.

vivo Z1Pro Specifications:

Processor Qualcomm Snapdragon 712 mobile platform with AI Engine
Variants 4+64GB/6+6GB/6+128GB
Battery 5000mAh (TYP)
Color Sonic  Black+ Sonic Blue+ Mirror Black
Operating System Funtouch OS 9.0 based on Android 9.0
Dimensions 162.39*77.33*8.85mm
Weight 201g
Fast Charging 18W Dual Engine Fast charging
Screen 16.59cm (6.53)
Resolution 2340*1080(FHD+)
Type Full-incell (IPS)
Touch Screen Capacitive Touch Screen
Dual SIM slot
2G GSM B2/3/5/8
3G WCDMA B1/5/8
4G TDD_LTE B38/40/41
4G FDD_LTE B1/3/5/8
Camera Front 32MP / Rear 16+8+2MP
Aperture Front f/2.0 (32MP),Rear f/1.78(16MP)+f/2.2(8MP-Wide Angle)+ f/2.4 (2MP- Bokeh)
Flash Supports Rear Flash
Scene Modes Rear: Fun video mode, AI filter, Backlight HDR, Portrait bokeh, Portrait light effects, AR stickers, slow motion, time-lapse photography, AI Beauty, Live Photo etc.

Front: AI Filters, AR stickers, Portrait light effects, Live Photo, AI Beauty etc.

Hi-Fi Chipset N/A
Video Playback MP4,3GP,AVI
Video Recording MP4
Voice Recording Supported





HP introduces world’s first Laser Tank printer in India


HP Inc. today announced the introduction of high-capacity printer, HP Neverstop Laser which is designed to reinvent smart printing technology for businesses in India.
The HP Neverstop Laser printer is an entirely new, rapid-reload laser printer that enables Small and Medium Businesses to save critical time and cost of business operation, thereby, increasing their productivity. With the advantage of replacing the toner in 15 seconds and reducing common printing interruptions through innovations and digital integration, HP Neverstop Laser gives businesses a competitive edge.
HP Neverstop Laser has a printing speed of 20 ppm (A4) with a sharper, smoother and bolder text quality. Single and dual Laser Toner Reload Kits are also available at competitive pricing, which the customers can use as per their requirements ensuring business continuity. The cost per page starting at 29 paise per page (with the dual laser Toner Reload Kit) offers customers the opportunity to print with a mess free self reload experience.
Sumeer Chandra, Managing Director, HP Inc. India said, “With breakthrough innovations like Laser Tank, we are helping businesses enjoy high quality laser printing at an affordable rate, and run their print-based workflows without interruption. Now, a larger number of customers can affordably take advantage of HP’s market leading laser printing technology, which has always stood for the highest levels of quality and durability.”

Leo Joseph, Sr. Director, Printing Systems and Solutions, HP Inc. India said, “With this innovation in the laser category, we at HP are creating value points for our customers in the entire spectrum of printing technology. HP Neverstop is designed to enhance the day to day printing operations of businesses in a reliable and cost effective way. As the market leader in Laser printers, we are strengthening our existing portfolio with this new Printer to cater to a wider gamut of customers.”
The HP Neverstop Laser has been fashioned in an eco-friendly manner with more than 25 percent recycled plastic by weight while the toner reload kit is made of 75 percent recycled plastic by weight.
Key features include:
⦁ Up to 5,000 pages without interruptions
⦁ Print up to 5,000 pages right out of the box with virtually no interruptions-perfect for high-volume printing
⦁ Robust Performance
⦁ Duty cycle of 20000 pages
⦁ Reload mess-free toner in seconds
⦁ A revolutionary supply system lets users quickly and easily reload toner levels in 15-seconds without making a mess
⦁ Original HP quality and unbelievable savings
⦁ Get original HP quality printing for a cost per page competitive with imitation cartridges, with up to 80 percent cost savings on HP original toner
⦁ Connected and mobile
⦁ Easy mobile scanning, WiFi Direct and printing with best-in-class mobile print app, HP Smart App
⦁ Reload toner kit can be directly ordered from the HP Smart App
Pricing and Availability:
⦁ HP Neverstop Laser 1000 series is available now from INR 15,846 (Non-Wireless) and INR 17,236 (Wireless)
⦁ HP Neverstop Laser MFP 1200 series is available from INR 22,057 (Non-Wireless) and INR 23,460 (Wireless)
⦁ HP Neverstop Laser Toner Reload Kit is available at INR 849 (Single Pack) and INR 1449 (Double pack)
⦁ HP Neverstop Laser Printers will be available across HP World Stores, Large Format Retail Outlets, Multi-Brand Outlets, HP Online Store and leading ecommerce platforms

HONOR sets quality standards benchmark with phone reliability test 3.2


HONOR is a leading global smartphone brand. The brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, HONOR has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.

HONOR, the leading smartphone e-brand, has set a new benchmark, when it comes to quality testing, through the phone reliability test standard 3.2. The reliability tests, devised by HONOR, sub-brand of Huawei, ensure rigorous testing standards to ensure comprehensive product quality. The recently launched HONOR 20 series are the latest devices to have undergone this testing standard to ensure that the final product meets the quality standards

To pass the criterion for the reliability test standard 3.2, the HONOR smartphones are tested


HONOR smartphones also undergo multiple durability tests which includes

In addition, the HONOR smartphones undergo multiple pressure and temperature tests to ensure they function optimally, even in the most drastic conditions. Ensuring consistent quality in its products, HONOR rejects an entire lot of smartphones even if there is one faulty piece in the bunch.

Ever since its inception, HONOR has been a one-stop solution in providing excellent quality, cutting-edge technology, industry-first innovations in its smartphones and best-in-class after-sales services. According to 91Mobiles’ consumer Insights report, HONOR stood out as the brand with least service issues with just 12.6% users reporting a visit to the service center to get the device related issues fixed. HONOR invests close to 15% of the total sales revenue generated in R&D alongside strong technical expertise in the group of 16 global R&D centers and 36 joint venture R&D centers. The brand’s global investment has gone up to USD 71.5 billion in the recent decade with USD 14.8 billion invested in 2018. HONOR’s R&D department comprises of a total of 79000 employees, globally.

HP introduces world’s first dual-screen gaming laptop, Omen X 2S in India


HP Inc., today, introduced a powerful lineup of OMEN and HP Pavilion Gaming innovations in India to raise the bar for gaming experiences.

The OMEN X 2S – the world’s first dual-screen gaming laptop – provides extraordinary power and multitasking capabilities, theOMEN 15  laptops bring exceptional power in their thinnest forms yet, and HP Pavilion Gaming 15 laptop offers outstanding versatility and mobility for gamers and creatives alike. In addition, with enhancements to OMEN Command Center software and new OMEN and HP Pavilion Gaming displays and accessories, HP has engineered an industry-leading gaming ecosystem that delivers everything gamers need to progress and achieve their goals.

The inspiration behind the OMEN X 2S 15 was derived from insights and feedback from the OMEN gaming communities. The modern gamers have a mobile screen-stacking habit, constantly communicating with their community on Twitch or watching livestream/game tips during gameplay. Gamers also use their mobile phones for messaging during gaming sessions, listen to music, and watch game related live streams, video content and browse websites. With this in mind, HP has added an unprecedented second screen to the OMEN X 2S in the form of an easy-to-use six-inch 1080p touchscreen that lets players message friends in WhatsApp, browse in Spotify, watch Twitch, YouTube, or even serve as a hub for OMEN Command Center software.

“Gaming it is not just a hobby but a fast-evolving lifestyle and, in select cases, a profession. At HP, we share our users’ passion and love for the game – be it beginners, enthusiasts or professionals. We have engineered the best experiences based on user insights to enable a holistic and exciting gaming ecosystem for the modern gamers in India,” said Sumeer Chandra, Managing Director, HP Inc. India.

“As the market leader, HP is democratizing gaming in India by bringing powerful devices and solutions that cater to the needs of all types of gamers,” said Vickram Bedi, Senior Director, Personal Systems, HP Inc. India. “We are pushing the paradigms of gaming innovations through disruptive new devices like OMEN X 2S, that provide unmatched experiences to the gamers and help them reach the next level.”

Laptops Designed for Next-Gen Gaming – HP OMEN X 2S and HP OMEN 15


As the world’s first dual-screen gaming laptop, the OMEN X 2Sshakes the foundation of what’s expected of a gaming laptop, with tremendous multi-tasking capabilities for various activities and support with dedicated hotkeys. The OMEN X 2S, further bolstered by a real-time screen mirroring feature that can cut and magnify parts of the main screen – including copying the map portion of a racing game – to the second screen, ensures vision is centered and head movement more vertical than horizontal.

This powerhouse is 20 mm thin with a full metal chassis and is the first 15-inch diagonal gaming laptop in the world to come with an applied liquid metal compound to the thermal system by way of Thermal Grizzly Conductonaut. The path to smaller, cooler, and more powerful applies to the newest version of the OMEN 15 laptop. With a 20 percent reduction in thickness over previous versions, it sits at a slim 20 mm.

Both laptops feature OMEN Tempest, an overhauled advanced thermal solution powered by a 12V fan, which utilizes three-sided venting to enable five-way airflow to keep things ultra-cool.Realistic visuals are delivered by support for up to NVIDIA® GeForce RTX™ 2080 features Max-Qdesign for the OMEN X 2S and OMEN 15. Additionally, multitasking and grand-scale games – which take mountainous resources – have never been smoother, with up to the latest 9th Gen Intel® Core™ i9 high performance mobile processor, powered by up to 5.0 GHz Turbo, eight cores and 16 threads, and up to 16 GB of RAM.

The new Intel® Wi-Fi 6 (802.11ax) designed to support gigabit speeds up the wireless game with up to 3X faster file transfer speeds than Wi-Fi 5(802.11ac). Top it off with options up to an esports standard 144 Hz refresh rate 1080p display that allows visuals to flow across the screen with viper strike-like speed and NVIDIA® G-SYNC® on the OMEN X 2S and available on select OMEN 15 configurations.

OMEN Command Center Updates


Since its creation, OMEN Command Center has evolved as the software solution for managing and enhancing gaming hardware. The evolution continues with two additions coming to the platform for all three new OMEN devices. Performance Control cranks up fan RPM to either maximize cooling or performance, based on the chosen setting. The new OMEN Dynamic Power feature manages CPU and GPU wattage based on what a game is utilizing at a given moment to maximize FPS. Combined, these powerful additions serve to improve gameplay while also adding a level of flexibility.

Versatile Gaming on the Go – HP Pavilion Gaming 15

Designed with a thinner frame than before, the latest HP Pavilion Gaming 15 laptop arrives with an eight percent decrease in height over the previous model. Technological improvements across the board arrive with options up to the latest 9th Gen Intel Core i5/i7 high performance mobile CPUs and up to the recently announced NVIDIA® GeForce® GTX 1660 Ti with Max-Q design.


Game with Wireless Exceptionalism

Become a cord breaker with the OMEN Photon Wireless Mouse. With a variety of customization options, including removable rests and 11 customizable buttons, it’s laboriously crafted and includes a tensioning-balance system that ensures effortless optical-mechanical mouse clicks for big and little fingers alike. To address concerns of latency, connectivity, and battery life in wireless mice, OMEN Photon features 2.4 GHz Proactive Wireless Technology, 0.2ms click response time, the ability to charge on any Qi enabled surface, and up to 50 hours of battery life.

Constructed with Qi wireless charging capabilities, the OMEN Outpost Mousepad can fully charge the OMEN Photon Mouse in 2.5 hours and works with compatible smartphones. Added adaptability comes in the form of rigorously tested hard and soft anti-fray mat options, which can be selected by simply flipping the mat to the desired side. A USB-A Passthrough port for a wireless dongle and OMEN Command Center customizable RGB LED lighting cement the capabilities of this advanced mouse pad.

Pricing and Availability

  • HP OMEN X 2S Laptop is expected to be available on July 1 via HP.com and other retailers from a starting price of INR 209,990
  • HP OMEN 15 Laptop is available now via HP.com and other retailers from a starting price of INR 124,990
  • HP Pavilion Gaming 15 Laptop is available now from a starting price of INR 70,990
  • OMEN Photon Wireless Mouse will be available on July 1  other retailers from a starting price of INR 8,499
  • OMEN Outpost Mousepad will be available on July 1 on HP.com and other retailers from a starting price of INR 7,999
  • Pavilion Gaming Headset 400 is available now via HP.com and other retailers at a price of INR 1,999
  • Pavilion Gaming Mouse 300 is available now via HP.com and other retailers at a price of INR 1,799

Coolpad Cool 3 plus Launched with Dewdrop Display, Helio A22, Dual Security; Price starts at Rs 5999


Born in 2003, Coolpad is a young, innovative leading global smartphone brand that leverages its competitive advantages of R&D and manufacturing to advance in all walks of life. Its parent company Yulong Coolpad was established in 1993 in Shenzhen, China. The company is listed on the main board of the Hong Kong Stock Exchange in 2004 (code: 2369). Coolpad’s sales revenue grew at a compound annual rate of 67%. With over 13,000 patents in the field of innovative technology including “Dual-mode and Dual-standby Technology”, Coolpad has also been awarded the top science and technology award in China.TrendForce ranked Coolpad as the 6th largest global smartphone OEM during the 2nd quarter of 2013, beating out stiff competition like LG and Nokia and also being listed in China’s Fortune 500 for the first time ever


Millennials are increasingly looking for a seamless design, ground-breaking innovation along with value for money. Understanding these demands, Coolpad, a leading global smartphone brand established by Yulong group has launched the Coolpad Cool 3 Plus.

The smartphone that runs on an MT6761(Helio A22), Quad Core 2.0 GHz Clock Speed coupled with3 GB RAM, and a stunning 5.7” Dewdrop screen, is being launched in the Indian market at an unbelievably competitive price range. Designed keeping in mind the millennials, Coolpad’s Cool 3 Plus will be available in two young and bold colors including Ocean Blue and Cherry Black. Cool 3 Plus will be available in two storage variants, i.e 2GB RAM/ 16GB storage, and 3GB RAM/32GB storage.Priced at INR 5,999/- and INR 6,499/-, respectively, the smartphone will be available for booking on Amazon.in starting 2nd July.

Speaking on the new launch, Coolpad India CEO, Fisher Yuan said, “We are thrilled to launch the Coolpad Cool 3 Plus which will transform the definition of budget smartphones in the country.While designing the smartphone, we have kept in mind the needs of young millennials who look for products that exceed their expectations. The Indian smartphone industry is at a cusp of innovation and with the launch of our latest product, we aim to provide Indian customers with the best of technology and upgrade the smartphone era. To further this, we will soon be launching 5G-ready smartphones in India with 800+ patents under its name.

We are confident that the smartphone will appeal to the Indian masses and help Coolpad achieve its overarching goal to become the most loved smartphone brand and hit the 3 million smartphones mark by the end of FY 2019.”


Commenting on the marketing strategy for the smartphone, Pankaj Updahyay, Online Business  Head, Coolpad India, said, “The Coolpad Cool 3 Plus is set to be a gamechanger in the Indian budget smartphone market. Therefore, it is essential for us to make the phone accessible to each and every one. Launching the phone through India’s leading online shopping destination, Amazon.in, will give us exponentially enhanced visibility. The Cool 3 Plus will be available on Amazon India from 2nd July and we believe that the sales will skyrocket on the back of the website’s vast reach and customer base along with our hard-to-miss prices.”


The young and innovative brand, Coolpad has already established its presence in online as well as offline Indian market with a wide range of smartphones under Coolpad Cool, Coolpad Mega and Coolpad Note series. With the launch of the Coolpad Cool 3 Plus, it will further underline its presence as a  brand that holds innovation at its core and is consistently experimenting with technology to offer a premium range of smartphones to its customers.  As Coolpad’s vision is aligned with that of Make In India, 100% manufacturing of the Coolpad Cool 3 Plus will be carried out in India.

 The Coolpad Cool 3 Plus is a multitasker that delivers a performance like no other in its price bracket. What really makes the Coolpad Cool 3 Plus stand out of the crowd is the fact that it offers truly premium features such as its 5.7” Dewdrop screen at a highly competitive price range. At 8.2mm thickness, it is extremely lightweight and portable. Further, its advanced fingerprint sensor offers 12% faster unlocking for people who are on the go. Finally, the phone comes with USB OTG (On-The-Go) which can allow tech-savvy users to connect their device with a keyboard, card reader, U-disk and more.

Enhancing the convenience delivered by the smartphone, the brand has inculcated high-performing auxiliary features including 5.0Bluetooth, Wi-Fi, GPS, gravity sensor, light sensor and proximity sensor.

Coolpad Cool 3 Plus launched through a grand event on June 26, 2019, at New Delhi. The launch event witnessed the presence of Coolpad’s leadership team and featured a demo zone for guests to experience the product.

Mi Beard Trimmer marks Xiaomi’s foray into personal grooming


Xiaomi, India’s number one smartphone brand, today announced Mi Beard Trimmer, marking entry into yet another product category — personal grooming.

Speaking on the occasion, Raghu Reddy, Head of Category and Online Sales, Xiaomi India, said, “At Xiaomi, all the products we design, we do so keeping in mind the evolving needs of our Mi Fans and consumers. We are truly excited to be offering Mi Beard Trimmer, an India-exclusive product, venturing into the personal grooming segment. Equipped with self-sharpening blades, a long lasting battery along with an IPX7 waterproof body, Mi Beard Trimmer is a one-stop solution to a variety of grooming challenges. We hope that our Mi Fans and consumers across India would make the most of this handy product while achieving their potentially best beard look thus far”

Mi Beard Trimmer: Made exclusively for India

Announced via a rather quirky music-video style launch featuring Xiaomi India employees (access here), Mi Beard Trimmer comes with two combs and a total of 40 length settings, making it suitable for any kind of beard style. The blades it features are also heavy-duty stainless steel, with a design that makes them self-sharpening — meaning your trim will always remain sharp.

Designed for use on the go

With support for corded as well as cordless use, Mi Beard Trimmer is a versatile gadget. A 5 minute charge allows for 10 minutes of use, great for a quick trim in the nick of time. What’s more, thanks to the in-box charging cable, Mi Beard Trimmer can be charged using a USB adaptor or Mi Power Bank — truly on the go!

Mi Beard Trimmer also features IPX7 certification, meaning that it can withstand submersion in water for up to 1 meter for 30 minutes making it fully washable. Besides, an easy-to-use travel lock makes Mi Beard Trimmer an ideal inclusion in every toiletry kit. The quad-edge design allows for a secure grip while giving the trimmer a refreshed look that breaks the clutter.

Mi Beard Trimmer: Quick specs

Self sharpening blades with 0.5mm precision
40 length setting with two combs
90 minutes of battery life on one charge
IPX7 waterproof quad-edge design
Travel lock
Cordless and corded usage (supports most power banks)
10min use on a 5min charge


Mi Beard Trimmer will be available for pre-order for INR 1,199 starting today, 12:05pm on Mi.com. It will be available on open sale at Mi.com, Amazon, Mi Homes starting 27th June at 12 noon.

Asus launches Asus6z with Qualcomm® Snapdragon™ 855 and Flip Camera Technology


ASUS India today announced the launch of extraordinary ASUS 6z, a powerful smartphone featuring the unique Motorised Flip Camera, a groundbreaking innovation that heralds a new era of mobile photography and Flagship smartphones.

Speaking at the launch, Jonney Shih, Chairman, ASUS said, “We constantly challenge ourselves to give people the best experience possible and ASUS 6z is the ultimate illustration of our passion and persistence for innovation and technology. We’re proud of what we’ve accomplished, and we hope our users are too.”

“We are excited to see the latest ASUS flagship smartphone, 6Z, launch in India today,” said Rajen Vagadia, Vice President & President, Qualcomm India & SAARC. “The Snapdragon 855 Mobile Platform is built to deliver power packed performance and speed for even the most demanding of users. The truly innovative camera design combined with the unparalleled processing power of the Snapdragon 855 will deliver exceptional images and videos to consumers in India.”

“The new Asus 6z has truly defied ordinary in the flagship segment! The innovation that the new 6z brings is intuitive and solves real photography challenges of today’s consumers. As the leader in the smartphone category online, Flipkart has always endeavored to offer the best selection at every price point. We are confident that 6z will resonate with our consumers.” Flipkart, Senior Director, Smartphones, Aditya Soni.



Flip Camera is an innovative solution that simultaneously addresses the twin problems of display ‘notches’ and low-resolution front-facing cameras. The motorized flip-up camera module contains a 48MP Sony IMX586 main camera and a 13MP 125° ultrawide secondary camera, driven by a custom precision stepper motor that flips the module by a full 180° to switch the cameras from rear to front use. The rotation of the camera is controllable, giving users the unprecedented ability to take professional‑grade shots from any position.

The 6.4-inch ASUS 6z has a notchless NanoEdge all-screen display, with Corning® Gorilla® Glass 6 for an immersive, near-borderless viewing experience and the toughest protection available. Powered by the flagship Qualcomm® Snapdragon 855 Mobile Platform, ASUS 6z delivers up to 45% uplift in CPU performance and up to 20% faster graphic rendering compared to the previous generation[i]. A monster 5000mAh battery — one of the largest available in a flagship smartphone — provides up to two days of non‑stop use.

ASUS 6z truly defies ordinary, combining extreme performance and flexible, high-quality photography in a compact design with instantly recognizable futuristic styling.

Available in beautiful Midnight Black color, the ASUS 6z includes inbox a high quality protective case, Hi-Res Audio Headset and 18 Watts Quick Charge 4.0 Charger.

Boundless viewing experience

For a truly immersive near-borderless viewing experience, ASUS 6z is equipped with a 6.4‑inch all‑screen NanoEdge slim-bezel display that has an incredible 92% screen‑to‑body ratio. The notchless design — made possible by the unique Flip Camera — makes any visual task more enjoyable, whether it is browsing the web, messaging friends or watching movies. A cinema-grade 100% DCI-P3 color gamut ensures rich, lifelike colors and up to 600nits brightness makes it easy to read what’s onscreen, even when outdoors. The latest Corning Gorilla Glass 6 covers the front display, for unmatched scratch resistance and drop protection and back featuring a 3D-curved glass. Gorilla Glass 6 is tested to withstand multiple drops from a meter in height, ensuring 6z can easily survive accidental knocks and drops.


Extreme performance, long-lasting battery

ASUS 6z is powered by the latest Snapdragon 855 built on, a 7nm process and featuring an octa‑core CPU configuration capable of clock-speeds of up to 2.84GHz. This flagship mobile platform provides ASUS 6z with ultrafast, super smooth performance and blazing fast LTE data speeds, enabling it to run even some of the most demanding apps and games with ease. Snapdragon 855 delivers up to a 45% uplift in CPU performance, up to 20% faster graphic rendering compared to the previous generation1, while harnessing the best in 4G connectivity with the built in Snapdragon X24 LTE modem. A monster high‑capacity 5000mAh battery provides up to two days of battery life, which delivers up to 26 days of 4G standby, up to 21 hours of Wi-Fi web browsing and up to 33.3 hours of talk time. With such power on tap, users can browse more, talk more, or stream their favorite videos virtually all day without worrying the battery. The smartphone is equipped with USB type C charging slot and supports Quick Charge 4.0 fast charging. An 18-Watts Quick Charge 4.0 Charger is provided inbox.


Unique Flip Camera

ASUS 6z introduces the groundbreaking Flip Camera, a motorized flip-up dual-camera module that serves as both front and rear cameras. This innovative solution means that there is no need for a camera notch to mar the display. Additionally, it also means that Flip Camera offers the same high-resolution photos and shooting capabilities whether it is used as a front camera or as rear.

The main camera of ASUS 6z boasts the latest Sony IMX586 48MP sensor with an f/1.79 wide aperture lens and Quad Bayer technology for incredible day and night photography. The 2×1 OCL PDAF autofocus system provides the best focus and anti‑shake performance, and the 13MP 125° ultra-wide secondary camera lets users fit more friends and scenery in the shot, with real-time distortion correction.

The Flip Camera module is made from liquid metal (amorphous alloy); a highly advanced material that is 20% lighter than stainless steel, but with four times the strength. For added protection, a G‑sensor in the module detects the rate of acceleration, allowing Flip Camera to automatically return the module to a safe position if the phone is dropped.

A custom precision stepper motor smoothly rotates the camera module by up to a full 180° between front and rear camera positions. In the unique Free Angle mode, Flip Camera can be positioned at any angle, giving users the freedom to frame their subjects from high or low angles without having to contort themselves into awkward or uncomfortable shooting positions. There are several other unique shooting modes available, including Auto Panorama for assisted panoramic shots, and Motion Tracking for automatic subject tracking when recording videos. The new HDR+ Enhanced and Super Night modes provide the best day and night photography experience.


Un-Matched Selfie Camera

48 MP Sony IMX 586 and 13 MP Ultra-wide camera with Dual LED Flash and Laser Auto Focus in the rear  flips to the front offering best in class front camera hardware. Various modes such as Slow-Motion, Time Lapse, Auto Panorama, Night and Pro mode are supported in the front camera. Front cameras also best in class for video recording supporting up to 4K 60 FPS video with EIS.

As an indication of its unrivaled selfie capabilities, the Flip Camera in 6z achieved a total score of 98 in the DxOMark Selfie benchmark. This is currently the highest overall score recorded, with a selfie photo score of 101 and a selfie video score of 93. The DxOMark test report commented that selfie photos taken with Flip Camera deliver fine details with efficient noise reduction, pleasant color and skin tones rendering, accurate autofocus, and accurate target exposure in photo. Selfie videos were noted to shows great detail, good control of the noise on the face and in the background, both in indoor and outdoor conditions, with great colors and efficient stabilization.


Immersive Audio

ASUS 6z has dual five-magnet stereo speakers that deliver deep, rich and expansive stereo sound. These are driven by dual NXP smart amplifiers that ensure maximum volume while intelligently protecting them from damage. ASUS 6z supports Hi-Res Audio files encoded at up to 24-bit/192KHz sample rates — 4X better than CD quality. Additionally, the smartphone also sports a 3.5mm jack and supports DTS Headphone:X for 7.1-channel virtual surround-sound over headphones, with Bluetooth 5.0 Apt:X technology, which can stream HD audio to Apt:X capable Bluetooth headsets for a truly immersive aural experience. For an enhanced listening experience right out of the box, a set of premium earphones are inbox with ASUS 6z. This earphone supports Hi-Res Audio, which are tuned by the renowned specialist headphone company 1MORE to ensure premium sound for an enhanced listening experience. Asus 6z also does not miss the essential of FM Radio support.


Smoother, faster and simpler

The new user interface provides enhanced smoothness and speed, and it is simple and easy to use even for users new to ASUS 6z. It has a cleaner and more streamlined look that provides only the essentials, and there is a new Dark Mode color scheme that helps reduce eyestrain in low‑light environments.

The redesigned interface has super smooth animations, and is easier for one-handed use, with commands and other apps neatly arranged along the sides of the display within easy reach of the user’s thumb.

OptiFlex accelerates app launches and reloads, and saves power in standby mode by learning the user’s favorite apps. This keeps the most‑used apps loaded in the memory, so they are always ready to go. A new ‘Private Listening’ mode plays all voice messages and Google Assistant interactions via the earpiece only, so no messages will be read aloud in public.

The new physical Smart Key on the side of ASUS 6z can be customized to initiate popular actions, including Google Assistant tasks. It supports single press, double press or press-and-hold modes that can be assigned to different actions.

The new user interface supports Dual Apps features, which allows you to create dual accounts for popular apps such as WhatsApp and Facebook. Phone call recording feature is built into ASUS 6z, which enables recording and saving important conversations either manually or automatically. Additionally, the smartphone features ASUS Data Transfer app, enables file transferring between computer, smartphone to ASUS 6z.

For maximum flexibility and superb call quality, Asus 6z supports dual 4G LTE SIMs with Dual SIM, Dual VoLTE (DSDV) capabilities. This allows both SIMs to be on active standby, and supports enhanced HD voice calls over 4G LTE on both SIMs.

Asus 6z can be unlocked in both using the face unlock, or using the rear fingerprint sensor, and the integrated NFC capability allows Asus 6z to be used securely with Google Pay™.


Complete Mobile Protection* worth ₹.3999 only for ₹.99.

*Complete Mobile Protection (CMP) by Flipkart*:

Complete Mobile Protection is a unique value added service that ensures user’s phone is protected from damages like broken screens, water damage, software/hardware issues. Additionally, the Flipkart provides ultimate convenience of pick and drop of smartphone at user’s doorstep. All repairs are brand authorized


ASUS 6z will be available in three variants namely 6GB / 64GB for ₹31,999/-; 6GB / 128GB for ₹34,999/-, and the 8GB / 256GB for ₹39,999/- from June 26, 2019 on Flipkart.

WESTERN DIGITAL Introduces the WD Black SN750 NVMe SSD aimed at gamers in India


Western Digital Corporation (NASDAQ: WDC), a global data storage technology and solutions leader today showcased its portfolio of Solid-State Drives for consumers in India. The SSDs provide consumers with super-fast, performance-oriented, reliable storage solutions that deliver focused benefits to audiences across price segments. The company also announced the availability in India of its new high-performance WD Black™ SN750 NVMe™ SSD with powerful speed, top-tier performance and Western Digital’s 3D NAND technology, at the event.

Built on Western Digital’s own 3D NAND technology the WD Black™ SN750 NVMe™ SSD houses up to 2TB capacity on a single-sided M.2 form factor and is also available with an integrated heatsink to help maintain speed and optimum temperature. Crafted with perfection, the enhanced drive provides exceptional performance that accelerates gaming, to deliver the bandwidth and address the multi-tasking demands of users requiring high-performance computing. It helps gamers, video-editors, and other users navigate several challenges including higher performance demands and provides top-level transfer speeds for large file sizes, eventually giving a boost to the system’s overall responsiveness.

Speaking on the announcement, Khalid Wani, Director– Channel Sales India, Western Digital, said, “We have witnessed a gradual shift towards SSDs among consumers with a rising demand for high-end computing systems. Our SSD product portfolio is spread across categories, and caters to every consumer segment, whether it is the high-end gamer or even the first time PC buyer. The WD Black SN750 NVMe SSD is built to deliver unrivaled performance with an architecture designed for gaming and other high-performance activities. We hope the gaming community and high-performance PC enthusiasts across the country, take this opportunity to optimize their PCs into performance beasts, and enjoy a computing performance which is at par to none.”


Additionally, the SSD features up to 515,000 random-read and 560,000 random-write IOPS (for 1TB model) for extreme throughput, allowing the SSD to manage multi-threaded applications and data-intensive environments. This eventually enables higher responsiveness when accessing multiple files in various locations to load new levels or games efficiently while saving in-game progress during gameplay.


Speaking of Western Digital’s focus on expanding the SSD market, Jaganathan Chelliah – Director, India Marketing, Western Digital said, “There is a healthy growth in high performance PCs fueled by increasing interest in gaming. Western Digital WD Black and WD Blue SSDs based on the latest NVMe technology offer top level performance to gamers and creative professionals. SSDs give a performance boost even on every day computing needs.  WD Blue SSDs delivers high performance withefficient power consumption. It’s a perfect solution for creative professionals and content creators.


Western Digital’s SSD storage solutions are designed to improve read speeds up to 3470MB/s* (for 1TB model). The SSD range comprises of the WD Black NVMe SSD, WD Blue™ SSD and WD Green™ SATA SSD. The WD Black SSD caters to the high-end performance PC enthusiast, while the WD Blue SSD offers high end performance for mainstream PCs.

Western Digital continues to provide Indian customers with state-of-the-art data storage solutions through their extensive range of products and services at compelling price to ensure consumers have a reliable way to preserve their valuable data. The company strives to continue to deliver many such innovative products which deliver the latest technology while keeping the consumer’s best interest in mind.

All variants of WD Black SN750 NVMe SSD are available at Amazon.com and our network of over 1000 channel partners

Propelling Xiaomi’s Make in India efforts, Holitech Technology inaugurates its first India component manufacturing plant


Xiaomi, India’s number 1 smartphone brand and Smart TV brand today announced thatHolitech Technology, a global component supplier has inaugurated its first component manufacturing plant in India. Holitech Technology has built its operations in Greater Noida in the state of Uttar Pradesh and was first invited by Xiaomi in Q1 2018 to investigate local manufacturing opportunities during its‘Supplier Investment Summit’.

Holitech Technology would be investing nearly 200 million USD over three years in the country and would be manufacturing Compact Camera Modules (CCM), Capacitive Touch Screen module (CTP), Thin Film Transistor (TFT), Flexible Printed Circuits (FPC), and fingerprint module locally. The local manufacturing plant is ready and will be in production within Q3, 2019 and it aims to generate 6000 jobs in three years.

The component manufacturing plant is spread across 4 factories and spans over 25000 square meters in the city of Greater Noida and will start mass production with a production capacity of over 300 million components per year. The plant also boasts of class 1000 and class 100 clean room, an industry first. A cleanroom is a contained space where provisions are made to reduce particulate contamination and control other environmental parameters such as temperature, humidity and pressure.

Holitech Technology in partnership with the government of Uttar Pradesh is also organising a Supplier Investment Summit with Holitech Technology component suppliers on 16th June, 2019 where over 15 of its suppliers are visiting the state of Uttar Pradesh.

The state of Uttar Pradesh has extended several incentives for the establishment of the manufacturing plants as per UP Electronics Manufacturing Policy.

Dr. Dinesh Sharma, Deputy Chief Minister, Uttar Pradesh said,“Uttar Pradesh is one of the youngest pioneering states of India. The state has a young entrepreneurial spirit and poses an attractive destination for similar minded companies. Our state of the art infrastructural offerings make Uttar Pradesh an exciting investment opportunity and it is heartening to see Holitech Technology come to the state and initiate a big revolution in the market for local manufacturing.”


Muralikrishnan B, Chief Operating Officer, Xiaomi India said, “Xiaomi has witnessed significant growth in the country and we are positive that Holitech’s plans for India will herald a new stage of evolution for the electronics manufacturing industry in India. Holitech is a  leading global component supplier and with their entry in India, we are positive that a new era of local electronics component manufacturing will begin fostering job creation and encourage the entry of other component manufacturers in India. As a brand dedicated to the cause of Make in India, we are proud to be leading this initiative from the forefront and hope to reinforce our commitment to delivering products with  best specs, highest quality and honest pricing in India.”


Mr ChenguishengCEO, Holitech Technology said, “The phenomenal growth of Xiaomi along with their initiatives to promote local manufacturing has encouraged us to explore component manufacturing for Xiaomi in India. We are pleased to bring several industry firsts to the state of Uttar Pradesh with the manufacturing of camera modules, CTP, TFT, FPC and fingerprint module and propel the growth of component manufacturing in India. We hope to further boost this initiative by setting an example for other component manufacturers, and being a part of Xiaomi’s growth in India.”

This comes shortly after Xiaomi India organized a first of its kind global Supplier Investment Summit in April 2018. The objective of this summit was to encourage its top 50 global suppliers to locally manufacture in India. With the purpose of exploring investment opportunities, the suppliers had visited potential locations for establishing manufacturing units in the state. They had also paid a visit to the state of Uttar Pradesh  where they were addressed by the Greater Noida authorities where they spent time discussing electronics manufacturing industry opportunities in the state of Uttar Pradesh. The suppliers had also visited the manufacturing facilities of Foxconn in Sri City, Andhra Pradesh in the state, dedicated towards manufacturing of smartphones for Xiaomi.

Holitech was founded in 2004 and is a leading electronic component manufacturer. The company majorly produces the following products: Liquid Crystal Displays, Liquid Crystal Display Modules, Touch Screens, Fingerprint recognition, Smart Wearable Products, intelligent Vehicle Products, Intelligent Micro Controller, Intelligent TLI/TFT Modules, Embedded Display Modules etc. Since Holitech was founded, it developed and Produced more than 1,000 different products used in Instruments and Meters, Smart Home Appliances, Communication Products, Smartphones, Industrial Equipment, Medical Equipment, Automotive Electronics, Digital Products, Watches etc.

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Huawei India launches the official fanpage ‘Huawei India Community’

Huawei Consumer Business Group India today announced the launch of its exclusive Huawei India community official webpage to engage, involve and deepen the connection with Huawei...