By Sandeep Saxena 
The Lexus India Ahmedabad Experience Centre has officially opened its doors in Gujarat, marking an important expansion milestone for the Japanese luxury automotive brand. As the Indian premium car market experiences accelerated growth, the new Lexus India Ahmedabad Experience Centre brings the marque’s bespoke hospitality, electrified mobility portfolio, and personalized customer care directly to discerning guests across western India.
Established by Bharat Toyota Tsusho Kirloskar Motor Private Limited (BTTKM)—operating under the trade name Lexus Bharat—the facility reflects a strategic joint venture between Kirloskar Systems Private Limited (KSPL), Toyota Tsusho India Private Limited (TTIPL), and Toyota Tsusho Corporation (TTC), Japan.
High-Profile Inauguration and Strategic Leadership Vision
The Lexus India Ahmedabad Experience Centre was formally inaugurated by Mrs. Geetanjali Vikram Kirloskar, Chairperson & Managing Director, KSPL, alongside Mr. Nobuaki Yahiro, Managing Director, TTIPL, Mr. Tadashi Asazuma, Deputy Managing Director, Toyota Kirloskar Motor, and Mr. Hikaru Ikeuchi, President, Lexus India, in the presence of distinguished dignitaries.
Highlighting the significance of the Ahmedabad expansion, Mr. Hikaru Ikeuchi, President, Lexus India, stated:
“India’s luxury automotive market is evolving rapidly, with guests increasingly seeking distinctive luxury products, meaningful experiences and brands that align with their values. At Lexus, our vision is to make the Lexus experience more accessible by bringing our brand closer to guests across the country. The inauguration of Ahmedabad Guest Experience Centre marks the beginning of an important milestone for Lexus India. Gujarat represents a vibrant and growing luxury market, and we are delighted to welcome guests into a space that truly embodies our commitment to craftsmanship, innovation and exceptional hospitality.”
Adding to this vision, Mr. Sreenivas Chivikula, Managing Director, Lexus Bharat, noted:
“The opening of our Guest Experience Centre at Ahmedabad represents more than the inauguration of a new facility; it marks the beginning of an exciting new chapter for Lexus in India. Lexus Bharat is committed to supporting Lexus India’s efforts to deliver exceptional guest experiences. As we enter new markets, our focus remains on delivering world-class luxury retail standards.”
Blending Japanese ‘Omotenashi’ with ‘Atithi Devo Bhava’
Architecturally, the Lexus India Ahmedabad Experience Centre is sculpted around the iconic Lexus YET philosophy—seamlessly delivering experiences that are “Simple yet Elegant” and “Minimal yet Rich.”
Core highlights of the guest experience:
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Cultural Fusion: The centre harmonizes the revered Japanese philosophy of Omotenashi (anticipating customer requirements with genuine mindfulness) with India’s traditional ethos of Atithi Devo Bhava.
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Immersive Visual Lounge: Crafted using warm organic textures, minimalist structural lines, and private consultation zones that mirror an upscale personal living lounge.
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Electrified Showcase: Guests can explore Lexus’s cutting-edge electrified portfolio, including self-charging luxury hybrids and the newly introduced all-electric Lexus ES 500e Battery Electric Vehicle (BEV).
Dedicated Aftersales Ecosystem: Lexus Service Points (LSP)
Recognizing that long-term ownership defines real automotive luxury, the brand has paired the Lexus India Ahmedabad Experience Centre with a fully operational local Lexus Service Point (LSP).
Key ownership benefits provided across the network include:
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Expanded Service Network: Ahmedabad joins a growing national network of 18 Lexus Service Points, ensuring comprehensive mechanical upkeep and genuine spare parts availability.
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National Experience Centres: Lexus now operates dedicated Guest Experience Centres across 8 major metropolitan hubs: Mumbai, New Delhi, Bengaluru, Chennai, Hyderabad, Chandigarh, Kochi, and Ahmedabad.
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Comprehensive 5-Year RSA: A robust 5-year Roadside Assistance package providing flat-bed towing assistance, alternate taxi coordination, and onward repatriation support.
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Industry-Leading Warranty: An unmatched 8-year / 200,000 km warranty covering both the vehicle architecture and hybrid battery systems for complete peace of mind.
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Lexus Luxury Care & Buyback: Tailored service packages (Comfort, Relax, and Premiere) combined with Assured Buy Back options offering guaranteed future residual values for the RX, NX, and ES series.
The Lexus India Ahmedabad Experience Centre marks the beginning of Lexus India’s phase-two retail expansion, reinforcing its dedication to exceptional craftsmanship and electrified mobility.
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