Lava makes feature phones elegant with the launch of Prime Z at Rs. 1900/-

Comes with a 30 day Money Back Challenge*


·         Premium Design- Glossy piano-finish with 11.5 mm thickness

·         Designer Navigation Key

·         Premium 3D Front Glass

·         Unmatched sound experience with smart-phone speakers and premium amplifier

·         5 days battery backup**

·         2 Years Replacement Promise on handset



LAVA International Limited launched its new feature phone, Prime Z, at an affordable price of Rs. 1900/-. Along with its elegant piano-finished premium design, this phone comes with a 2.4-inch QVGA display and 3D front glass. The Prime Z is the perfect feature phone to flaunt its attractive looks.

The dual-SIM phone features 1200 mAh Li-ion battery which provides a robust five days battery backup** with Super Battery Mode. The device is equipped with High Grade Cells which ensures added talk time & audio-video playback. The feature phone is available at more than 72,000 retail outlets in piano black colour.

Tejinder Singh – Head, Product- Feature Phone, Lava International, said: “At LAVA, we aim to continuously deliver the best products, keeping the consumer’s preferences in mind. Our new offering- Prime Z is the most beautiful looking phone you will find in this segment. It has a sleek design and offers a 5 day battery back-up too. This can be the perfect phone for smartphone users who look for a secondary phone as well as for feature phone users. The elegance of this phone will set it apart from other phones in this segment.”


The device is loaded with high quality components such as smart-phone speakers & premium amplifier for a splendid sound experience. It also has some exciting features like MP4 player, wireless FM along with Instant torch, calculator & voice recording option.


Prime Z also comes with a 2-year replacement warranty demonstrating the confidence LAVA has in the quality of its products. LAVA promises a 30 days “Money back challenge” where a user, if not satisfied with the performance of the phone has an option to return the handset within 30 days of purchase at any LAVA service centre and get his money back*. The phone offers all 22 official Indian languages read support so that people can communicate with each other in their own preferred language. The full Polycarbonate body ensures great physical durability to the handset.


The handset comes with 2G network compatibility and can be used across India. It offers expandable memory up to 32 GB, for ample storage for music, videos, pictures, applications and other data

Prime Z also integrates auto-call recording within folder and call-blink notification for an all-inclusive phone experience. Adding more to it, the Lava Prime Z is bundled with a 1.3-megapixel camera and flash for better image, video experience and image-zoom capability.

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