OPPO launches Selfie Expert F3 for mid-range market,

OPPO launches Selfie Expert F3 for mid-range market,

strengthening its lead on the group selfie trend

The brand along with BCCI also revealed the new Team India jersey!

Mumbai, May 4^th, 2017 – The camera phone brand OPPO, strengthened the ‘Group Selfie’ trend today by launching another Selfie Expert F3, priced at Rs 19,990 for the mid-range market. The F3 is the second in line dual front camera Selfie Expert targeted towards the Group Selfie generation after the recently launched F3 Plus.

The F3 features a dual front camera – a 16-megapixel Selfie camera for individual selfies and a wide-angle lens for group selfie.

The F3 First Sale begins from May 13^th in 25 cities across India. The pre-order starts from today till May12^th 2017. It will be available online on Flipkart exclusively. Consumers can also pre-order offline through OPPO stores.

On this occasion, OPPO also revealed the Team India jersey in the presence of OPPO India President and BCCI CEO. The brand has always focused on cricket as a platform in its endeavor to connect with the consumers especially the youth. While it is the official partner of ICC starting 2016, it has strengthened the relationship further with the sport by associating with BCCI and becoming the official sponsor of Team India.

“Cricket is a sport full of vigor and passion enjoyed by the youth of India. We believe that we share the same passion and spirit of pursuit of perfection as cricket that makes this association a perfect fit.” Said Mr. Sky Li, OPPO’s Global Vice President and President of OPPO India. “By partnering with the team, OPPO will not only further enhance its connection with the young consumers, but also engage with the country’s youth in its endeavor of providing them with the outstanding selfie-led photography experience.” He added.

Speaking on the partnership, Mr. Rahul Johri, CEO-BCCI said, “We are excited to have OPPO join the BCCI family. OPPO Mobiles is pursuing perfect photography technology and it shares a common vision with BCCI. I am confident that we will work together to further grow Indian cricket!”

“One for Selfie, One for Group selfie “The Double View Group Selfie Camera gives a larger field-of-view, twice larger view than a normal selfie camera. The 6P lens maintains a high-level of professional image quality with minimal image distortion. This ensures that you click perfect Group Selfies!

For your individual selfies, switch to the other front camera which utilizes 16 MP resolution, 1/3-inch sensor and a large f/2.0 aperture. It sports high dynamic range, vivid depth and minimized noise. Comparing to previous F1s, OPPO made further improvements and optimization to its performance. Under a strongly-lit background, the selfie will not be over-exposed, and the overall image is more real. When shooting in a poorly-lit place or at night, the noise granularity is also significantly reduced to make the selfie more vivid and clearer.

With the built-in Smart Facial Recognition, the F3 will notify users to switch to ‘Group Selfie’ mode if there are more than three people in the frame. Users can snap their Group Selfie at ease, without compromising image stability when taking selfie with one hand.

The OPPO F3 is also equipped with a 13 MP rear camera that has a 1/3-inch sensor. It is able to maximize light sensitivity, making for wonderful nighttime performance. PDAF technology makes for a snappy and fluid shooting experience. Even with moving subjects, the F3 focuses without a hitch. Capturing great shots at key moments has never been easier.

There are several other fun features to make your Selfie taking experience enhanced like Palm shutter allows you to take shake free photos by activating an automatic selfie countdown when you wave your hand in front of the camera.

Perfect for All the Functionality You Need

The F3 is equipped with an octa-core processor, 4 GB RAM and 64 GB ROM backed by the ColorOS 3.0, assuring a seamless and snappy performance. The embedded triple-slot card tray allows two nano-SIM cards and a microSD card to work simultaneously.

The F3 gets a higher energy density 3200mAh battery which gives your even longer endurance. In our real use simulation test, it lasted for more than 15 hours! That means, it can save you the inconvenience of bringing the heavy power-bank or look for chargers again and again on your trip.

Privacy protection and security is also a top priority. The F3 uses an advanced solid-state fingerprint reader, so that only a slight touch is enough to unlock the device. Equipped with a hydrophobic membrane the fingerprint reader has an enhanced success rate even when a user’s fingers are moist.

Stunning Design and Exquisite Craftsmanship

With a lighter and thinner 5.5-inch body, the F3 contributes to a matchlessly comfortable grip. The smooth texture of the lustrous metal back panel repels dust and is a pleasure to hold. Every detail of the F3 comes together to give an impression of mercurial grace and beauty. Equipped with in-cell technology, the FHD in-cell display of F3 decreases 1/4 of the normal screen thickness, thus giving the whole screen a high rate of penetration and a bright image. So, what you see will be noticeably more brilliant and vibrant even in the sunlight.

Amazing Colors & Competitive Pricing

The F3 comes in Gold and Rose Gold. Priced at INR 19,990, the Gold variant of the F3 will be available from May 13^th 2017 both online and offline. The pre-order of F3 Gold version starts from today till May12^th 2017. It will be available online on Flipkart exclusively. Consumers can also pre-order offline through OPPO stores. The brand will also have a lucky draw through the pre-order entries, and three lucky winners will get a chance to see the ICC finals live in London.

About OPPO

OPPO is a camera phone brand enjoyed by more than 10 million young people around the world now. For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO was the first brand to launch smartphones with 16MP front cameras.  OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology.

In line with its deep insight of young people’s behavior, OPPO first launched selfie-focused smartphones in 2015 – Selfie Expert F series in India and other markets. Its first batch of products received a warm welcome and the brand leads the trend in the industry. In 2016, OPPO was ranked as the number 4 smartphone brand globally, according to IDC.