OKWU launches the smart+er phone of the generation in India

OKWU launches the smart phone of the generation in India

OKWU launched its latest smartphone , Omicron on May 5, 2017. The smartphone was unveiled by talented film actress Ms. Sagarika Ghatge, known for her impeccable work in movies like Chak De! India and Rush. Mr. Anshuman Atul, CEO and Managing Director of OKWU and Mr. Arjun Gupta, COO and Co-Managing Director, OKWU were present during the launch ceremony.
Following the magnum success of OKWU Pi, the brand is back to provide the tech-savvy generation of today a new level of mobile with rich display and loaded features across platforms. Omicron showcases groundbreaking features that will build a new paradigm for the mobile experience. Smoothly adapting with the fast pace and ever demanding lifestyle of the present consumers, the smartphone boasts about its high-quality and futuristic traits. All India distributors attended the unveiling program as well. Along with them, several other notable personalities were part of the presentation too.

Below are the specifications of OKWU Omicron
Product Name: OKWU Omicron
Body Design: Complete CNC made metal frame for the sleek look
Screen & Display:5.5” 1920×1080 pixels Full HD IPS Display (~480 ppi pixel density highest in the category)
Cameras: 13 megapixel rear camera with PDAF technology for crystal clear real time photos and 5 megapixel front camera with the trendsetting selfie flash
ROM: 32 GB internal memory expandable upto 64 GB
Operating System: Android Marshmallow 6.0.1
Chipset: Mediatek
Processor: 1.5 GHz quad core processor
Fingerprint sensor: prompt response with unlock time of 0.1 seconds.
Battery: 3000 mAH
Sim: Dual 4G VoLTE
Price: 10,499/-

OKWU believes in enabling every stage of the population with the latest the mobile industry has to offer. The company is constantly working towards developing and launching smartphones that promise the best experience and are within the reach of the consumers. Its latest device offers the perfect juxtaposition of features to adapt with the heavy duty workload of the user without compromising the design and look of the smartphone.

Mr. Anshuman Atul, CEO and Managing Director, OKWU commented, “Post launch of our first model OKWU Pi , we generated huge market response that has helped us expand into east and south India and has also developed colossal market traction in Maharashtra. With OKWU Omicron we plan to accelerate our growth in operating regions and also look to open operations in northern India.”

“From a team of 10 people to 100 today, in the span of six months, reflects the strength of our product besides deep understanding, strategy and collective hardwork.”
Mr. Anshuman Atul added. “With Omicron we enter into the most competitive and exciting price bracket of Rs. 9,000 to Rs. 12, 000, which garners the maximum sales for smartphones in India.”

The company focuses on shaping the future of smartphone market, making breakthrough technology easily available and accessible to the masses. OKWU smartphones will be manufactured and assembled in Shenzhen, China and the company plans to have their own assembly unit in India ahead. The company is also in talks with Amity University for developing Research and Development facility.


OKWU launches the smart+er phone of the generation in India
OKWU brings out the all new smartphone, Omicron that redefines the outlook on mobile technology and focuses on shaping the future of the generation. The event took place on May 5, 2017 at Shangri-La’s Eros Hotel in New Delhi
The device showcases the fastest fingerprint sensor in the industry with an unlock time of 0.1 seconds and one of the highest resolution PPI (pixel per inch, 480) in the industry.

They plan to open 500 dedicated outlets by fiscal 2017, working to serve both the online and offline markets. The Mobile company targets to sell 4 lakh smartphones by 2017, and efficiently build a loyal client base. Backed by a strong business model and innovative Indian technology products, OKWU is gearing up to position itself amongst the top 10 most valued brand in India in the coming few years.

Sandeep Saxena



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