Porsche India enjoyed its best ever sales performance in 2022 with a 64 per
cent growth in sales over the previous year, with buyer interest strong across its SUV
and sports cars ranges.
In total, 779 retail sales were recorded for the year compared with 474 units during the
previous year, which was at the time Porsche India’s best result since 2014.
Manolito Vujicic, Brand Director, Porsche India said the strong result shows the upward
trajectory that started in in 2021 was maintained through 2022.
“It has been a strong year for Porsche India with a 69 per cent growth in the sales of
our SUV models, highlighted by our top-selling model, the Porsche Cayenne, ending
the year with 399 retail units,” said Vujicic.
“In 2022 we welcomed the appointment of three new Porsche Centre partners in
Bengaluru, Chennai and Kolkata, introduced the Porsche Approved programme offer
of 12 months cover on pre-approved cars, and hosted an exciting, month-long Porsche
Experience track event. This event saw participation from more than 450 enthusiasts,
who each had the opportunity to experience the entire Porsche range in a safe and
dynamic environment led by our fully trained Porsche Driving Instructors.”
Porsche in India also moved towards electrification with the launch of the all-new
electric Taycan in December of 2021. Seventy-eight Taycan were delivered over its
first 12-month period.
“After a year like 2022, where we broke through many barriers and exceeded targets,
we wanted to welcome 2023 with a special event and we are proud to host the first
ever Festival of Dreams event celebrating 75 Years of Porsche,” said Vujicic.
A total of 13 models were on display at the Festival of Dreams across various zones,
each zone depicting the personality of individual models along with dedicated sections
showcasing Porsche Exclusive Manufaktur offerings, the Porsche ‘Soul Garage’ with
customer-owned cars, a Porsche Approved zone, and a Porsche Lifestyle section.
More than 3000 enthusiasts are expected to attend the event over the course of two
days.
“This event has been the perfect way to thank our customers, stakeholders and the
valued friends who have supported Porsche India and helped make 2022 our best year
ever, and is the perfect platform for us to premier the 718 Cayman GT4 RS in India as
we enter into 2023,” said Vujicic.
“This is a small way for us to express our gratitude for their faith in the brand and
celebrate 75 years of Porsche with the Festival of Dreams.”
