By Sandeep Saxena 
Founded in 2021, Flexnest is India’s first D2C brand focused on curating products for home workouts. The company strives to make at-home workouts truly an engaging experience and irresistibly convenient for everyone, by bringing to its members a holistic workout experience – right in the comfort of their home, their nest. The firm has also carved its own niche as a pioneer in technology-enabled fitness. With fitness class membership, Bluetooth, virtual ride visuals and other key features, Flexnest gym products are not only high-quality and easy-to-use equipment but they are also offered with trainer-led workout sessions, making exercising fun-driven and effective. An innovator at the nexus of fitness, technology, and content, Flexnest is on a mission to reinvent the fitness industry in India
Flexnest, a leading D2C fitness brand, has forayed into the rapidly-growing audio market with the launch of its state-of-the-art ‘FlexDubs’ – bluetooth earphones, that are equipped with AI-enabled voice assistance. Founded in 2021, Flexnest, today, has a user base of more than 70,000+ consumers. The brand is taking huge strides to complete their connected equipment portfolio with the launch of the ‘FlexDubs’.
The newly-launched ‘FlexDubs’ are feature-packed lightweight earbuds designed in Germany, that are bolstered with deep bass technology and a unique design. Offering Active Noise Cancellation for consumers supported by 40db reduction, the earphones offer up to 35 hours of battery backup on a single charge. Its IPX5 rating makes the ‘FlexDubs’ sweat resistant.
In terms of specifications and features, the ‘FlexDubs’ are compatible with both Android and iOS devices and have support for Google Assistant and Siri voice assistant. These have smooth touch buttons to control music, change sound modes and receive/reject calls. At the behest of two different sound modes, the users can effortlessly switch to active noise cancellation mode in a noisy environment, and to environmental noise cancellation when they’re looking to block any external noise to garner a better audio experience.
Flexnest has noticed a white space between Indian brands like BoAt, Noise etc. and international brands like JBL, OnePlus etc. The Flexnest FlexDubs, are priced at Rs 2,999 and positioned right in the middle of Indian and International brand’s products.
Speaking about the launch Mr. Raunaq Singh Anand, co- founder of Flexnest said “We at Flexnest continue to expand our product portfolio to serve the needs of our consumers’ entire fitness journey. Music and Hearables are an important element of working out and Flexnest users can now experience a quality sound experience that has been specifically tuned for their high powered workouts”
Speaking of the price, ‘FlexDubs’ are being offered for just INR 2,999. Customers can buy the product directly from Flexnest’s website or visit partners like Amazon, Flipkart, Nykaa Man, Nykaa Fashion & Tata Cliq Luxury.