Micromax Informatics Ltd., one of the leading mobile handset brands in India, today launched its first Notch series of smartphones for the new-age Indian consumers – the Infinity N11 and Infinity N12.
The company has also announced its strategic collaboration with MediaTek and Reliance Jio which will allow the users to experience the best-in-class technology at affordable price points. Aimed at disrupting the mass market category, the new smartphones are a perfect confluence of compelling design, display, superlative camera and ideal performance at an extremely attractive price.
To make it even more lucrative for users across India, Reliance Jio is offering exciting offers with the purchase of these phones. With both, the N12 and N11, one can get as much as Rs. 2200 Cashback, as well as 50GB Data free.
Micromax has always been democratizing technology for the masses and has endeavoured to bring alive the best user experience with innovative technology. Targeted towards the new age consumers, the two new smartphones come with compelling features like 18.9:9 screen ratio, (13MP + 5MP) Dual Rear AI-enabled camera and a 4000mAh battery, to name a few. The smartphones have been priced aggressively at INR 9999 & INR 8999 and will be available in all the offline stores pan India from December 26, 2018.
Commenting on the launch, Mr. Vikas Jain, Co-Founder, Micromax Informatics Ltd. said, “We understand that today’s Indian consumer is constantly evolving, and so are his needs. With the handset industry becoming increasingly mature, people are looking for a memorable user experience that stays with them for a long-lasting memory. Keeping those requirements in mind, our newest Infinity N Series aim to cater to this new-age Indian user. We are extremely excited to launch two powerful variants of smartphones under this Infinity N series. With a large 6.18”, 18.9:9 screen ratio powered by MediaTek Helio P22 processor, we aspire to give everyone a worthwhile user experience on the widely available LTE network in India. Micromax, since its inception, has always stood for democratizing technology at affordable price points. Continuing to build on that vision, the newest additions to the Micromax family, backed with the Reliance Jio offer, will make the new Infinity N series products a sought-after purchase.”
He added “We are happy to partner with MediaTek for our two new smartphones. With support for high quality dual camera photography, AI enhancements and incredible power efficiency, the MediaTek Helio P22 sets a new bar for accessibility to premium features.”
Mr. Kuldeep Malik, Director, Corporate Sales India, MediaTek India, said, “We are pleased that Micromax, one of India’s leading brands, has chosen the MediaTek Helio P22 to power their new smartphones. Micromax has always understood the pulse of the Indian consumers better than anyone else and along with them, we are excited to offer our users the best. MediaTek Helio P22 is the best-suited chipset for the new age smartphone as it provides high-speed connectivity, power efficiency, impeccable performance and benefits of AI-enhancements. It also offers carrier flexibility to the consumers with its dual 4G sim. “We are certain that Micromax will continue to understand customer expectations and together with them, we will aim to meet aspiration by providing premium features in smartphones”, he further added.
With the best of technology, the Micromax N12 has a dual rear camera that is also AI enabled. Having a 16MP front camera, your selfies will look better than ever before and with a 4000mAh battery, it will always be with you when you need it the most. 3GB RAM and running on Android 8.1 ensure the best experience.
Price: INR 9,999
Availability: In all offline stores pan India starting December 26, 2018
To live up to its power-efficient legacy, the Micromax N11 is powered by a compelling and formidable 4000mAh battery so that consumers never have to worry about losing out anymore.
Although the battery is so massive, the design is extremely sleek and graceful. With an 18.9:9 full vision Notch display, users can enjoy a spectacular viewing experience. To ensure security isn’t compromised, it also has a Face Unlock and Fingerprint sensor.
Price: INR 8,999
Availability: In all offline stores pan India starting December 26, 2018
