‘Proud to be Young’, Realme announces new brand slogan in a Global Brand Film

Realme is an emerging smartphone brand that specializes in providing high quality smartphones for the youth. It was officially established in May 2018 by its founder Sky Li, together with Madhav Sheth and a young team with rich experience in the smartphone industry across the globe. Realme focuses on user needs and presents products with both strong performance and trendy design in the broad context of e-commerce.

The Realme 1 won wide recognition for its “Power” and “Style” immediately after the launch in India in May 2018. It soared to the 4th position in India’s online smartphone market in Q2 by virtue of its monthly sales volume.

Realme, the emerging smartphone brand that specializes in providing high quality smartphones for the youth, today launched its first ever brand film with a new brand slogan, ‘Proud to be Young’ epitomizing the brand and its global positioning. The film that went on air today emotes and evangelizes the brand proposition of Realme- a brand of the young, by the young and for the young.

The film is conceptualized by the Realme team and was shot in the city of New York. The brand video features three youngsters, among which is an Indian boy who studies in New York City. Despite his educational commitments, he chose to follow his passion for boxing and continued practicing after school. His zeal to work towards his dreams never stopped him from winning accolades even in the foreign city.

The film captures the young and the restless facing themselves in different situations, at the threshold of infinite possibilities. The film speaks through them about what Being Young means. How Being Young is all about finding, creating and dreaming.

Talking about the new brand slogan ‘Proud to be Young’, Madhav Sheth, CEO, Realme India, said, “We, at Realme, are proud to be young, full of power and passion; ready to explore new territories, overcome boundaries and set a new quality standard in the smartphone industry. Adding to the success of Realme 1, Realme 2 also received an overwhelming response setting the platform’s record for sales of a single mobile phone product. Post today’s sale, we have achieved an important milestone of selling 1 million handsets in less than 4 months which clearly establishes us one of the fastest growing smartphone brand in India.”

Realme was born as a sub-brand of OPPO and was started by its then Global VP, Sky Li who is now the Founder and Global CEO of Realme. He together with Madhav Sheth, CEO Realme India started Realme with a group of energetic, passionate and efficient young people, who want the power of the youth to be seen by the world.

Realme’s first device, Realme 1 was highly praised, earning a 4.4 rating and was the top rated mobile phone in Amazon’s best sellers’ rankings as a new entrant. This was followed by a new iteration, Realme 2, which sold 370,000 units within 10 minutes across two sales on Flipkart. Realme 2 also received 4.5 rating on Flipkart for being the best smartphone popular among the youth. Realme 2 has clocked more than half million units in just 15 days. This is a new record and has helped Realme to hit 1mn units as a brand.

Keeping up its remarkable performance and aiming to reach more youths around the world, Realme will make its smartphones available for the youth in the Middle East and Southeast Asia regions soon.

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