KODAK EKTRA Smartphone, the camera-first smartphone, Launches in India
Photography-led smartphone features powerful imaging and editing capabilities
To be available exclusively on Flipkart at INR 19,990 starting 4:00 PM, 18th July 2017
“Driven by the enthusiasm from customers globally, we are thrilled to bring the KODAK EKTRA to photo enthusiasts in India.,” said Peter Stephens, CEO Bullitt Group, a Kodak licensee for mobile devices. “Kodak carries a strong brand legacy in India, and with EKTRA, we aim to enhance the skills and experience of Indian photo-enthusiasts. The KODAK EKTRA Smartphone is all about capturing the moment, telling a story, and revelling the experience of photography. Our latest features and performance adjustments include RAW support, all of which will help drive our customers’ creativity.”
At the heart of the KODAK EKTRA Smartphone is a 21-megapixel fast focus camera sensor with f2.0 aperture, and an industry leading 13-megapixel front-facing camera with Phase Detection Auto Focus PDAF and f2.2 aperture. The custom built camera app is controlled by an intuitive haptic touch, SLR-style Scene Selection Dial, where adjustments are made in real time via a range of settings including HDR, Landscape, Portrait, Macro, Sport, Night-time, Panorama and Bokeh, alongside a Smart Auto mode which auto-selects the best conditions for your photographs. In Manual mode, more advanced users can adjust exposure, ISO, focus, white balance and shutter speed, with the results being visible on the screen as changes are made.
The camera blends high quality low light and night-time photography, utilising ARCSOFT Night Shot technology combined with a Kodak certified lens coating enabling even more light to reach the sensor, as well as reducing ISO noise, brightening underexposed areas and stabilising blur from slow shutter speeds. Dynamic Focus and Object Tracking give additional control over the camera focus while crisp, clear images are guaranteed through automatic Image Noise Reduction features, reducing the need for extensive post-editing.
The KODAK EKTRA Smartphone has an ergonomically weighted and high quality industrial design, underlining its camera styling and featuring a dedicated dual press shutter button in the horizontal style of traditional cameras. The device also features a Super 8 app, providing professional effects reminiscent of Kodak’s iconic Super 8 film stocks. A lightning-fast HELIO X20 Decacore processor powers the ANDROID Marshmallow smartphone.
The KODAK EKTRA Smartphone includes editing software from SNAPSEED, providing exceptional tools to edit images on-the-go, without having to download any additional apps. This enables users to transform images with professional results similar to many popular desktop image editors. Sharing the results in real time is also easy with integrated social media apps and the Prints app is a simple way to select your best shots to be professionally printed.