Lava enters the premium smartphone category; Launches Z Series Smartphones

LAVA International Limited announced the launch of ‘Z Series’ of smartphones – Z25 and Z10.  These smartphones mark the entry of Lava in the premium smartphone category and are testimony to the company’s renewed focus and investment towards in-house design, quality, manufacturing and supply chain.

Both the smartphones offer best-in-class camera and finest design quality. Additionally, Lava Z25 sports a fingerprint sensor which lets users unlock the phone in just 0.16 seconds. Priced at INR 18,000/- and INR 11,500/- respectively, Lava Z25 and Lava Z10 will be available in select retail stores in Delhi from March 23, 2017.  The phones will be available in other cities in a few weeks’ time.

Commenting on the launch, Gaurav Nigam, Product Head, Lava International Ltd said “Lava Z series is a result of our continued innovation and focus on in-house research and development over the last 7 years.  Over these years, we have developed a team of over 700 product development and design engineers in India and China collectively – the Z series is an output of our collective focus, as an organization, on in-house R&D. Lava Z25 and Z10 are packed with premium features of Camera, Fingerprint sensor, Design and Durability that go well beyond the conventional boundaries in this price segment.  Further, Z series is a premium product category for us which is born out of our end-to-end control on entire product value chain – from design to manufacturing”.

Key Features – Lava Z25

• 13-MP rear camera with Sony Exmor RS^TM provides superior image quality.
• 0 wide-aperture allows 20% more light, which gives brighter and sharper images even in low light conditions.
• 5P Largan lens helps in enhancing image quality.
• Rear camera supports ‘Bokeh Mode’ feature to make objects stand out from the background and ‘Night Pro’ mode takes vivid photographs even in low light conditions.
• 8-MP Selfie camera, equipped with spotlight flash, makes the selfie images picture perfect.
• Fingerprint sensor unlocks the phone in 0.16 seconds and is supported by App Encryption which allows the users to unlock apps only with their own fingerprints.
• Series 5 metal back cover with premium chrome edges enhances the style-quotient of the phone.
• 3020 mAh ATL battery with ‘Power Saver mode’ and ‘Super Power Saver mode’ extends the battery backup by 5 hours 20 mins and 18 hours respectively.
• Runs on Android Marshmallow 6.0 operating system, with Star OS 3.3 interface.

• Smart Gestures allow users to easily access various features of the phone. OTG support allow high speed data transfer and 3 Point Touch lets users take a screen shot by swiping down the screen with three fingers.

Key Features – Lava Z10

• 8-MP Rear (with F2.0 aperture) and 5-MP Selfie Camera (with Spotlight Flash) are equipped with Big Pixel Sensor (1.4mm) which lets in more light to give brighter and sharper images.
• Series 5 metal back cover with premium chrome edges makes the phone stand out.
• Rear camera supports ‘Bokeh Mode’ feature to make objects stand out from the background, and ‘Night Pro’ mode to take vivid photographs even in low light conditions.
• 2620 mAh ATL battery with ‘Power Saver mode’ and ‘Super Power Saver mode’ extends the battery backup by 5 hours 20 mins and 18 hours respectively.
• Runs on Android Marshmallow 6.0 operating system, with Star OS 3.3 interface.
• Smart Gestures allow users to easily access various features of the phone. OTG support allow high speed data transfer and 3 Point Touch lets users take a screen shot by swiping down the screen with three fingers.

Lava Z25 flaunts 13.97 cm (5.5”) HD IPS Display and Lava Z10 features 12.7 cm (5.0”) Display. Both the phones, with their 2.5D curved HD IPS display, creates an ergonomic, compact design that fits in the users’ hands – thus enabling single-handed functionality of the phones.

Lava Z25 and Z10 are powered by an Octa Core Processor, and are supported by 4 GB and 2 GB RAM respectively. Lava Z25 and Z10 also offer wide storage for music, videos, pictures and applications with 32 GB and 16 GB ROM respectively.

Both the Dual Sim devices come equipped the latest multilingual keyboard that supports 11 Indian Languages, thus helping the users to bridge the language barrier and effectively communicate with their loved ones.

Lava Z25 will be available in Champagne Gold and Grey while Lava Z10 in Gold color variant. The smartphones also offer manufacturer’s warranty for a year along with 6 months warranty for the in-box accessories which include battery, headset, charger, and a USB Cable. Additionally, the customers will be entitled to avail a one-time mobile screen replacement on the purchase of the smartphones which will be applicable till one year of the purchase. The smartphones also come with a ’30 Day Replacement Policy’ where consumers will get a replacement with new device in case of any hardware damage within a span of 30 days of purchase.

Technical Specification of Lava Z10

Technical Specification of Lava Z25

Sandeep Saxena