ASUS is a multinational company known for the world’s best motherboards, PCs, monitors, graphics cards and routers, and driven to become the most-admired innovative leading technology enterprise. With a global workforce that includes more than 5,000 R&D professionals, ASUS leads the industry through cutting-edge design and innovations made to create the most ubiquitous, intelligent, heartfelt and joyful smart life for everyone. Inspired by the In Search of Incredible brand spirit, ASUS won thousands of prestigious awards in 2018 and ranked as one of Forbes’ Global 2000 Top Regarded Companies, Thomson Reuters’ Top 100 Global Tech Leaders and Fortune’s World’s Most Admired Companies.
ASUS, the Taiwanese leader in mobile technology, today announced an exciting new price for its most sought-after entry-level smartphones – the ZenFone Max M1 and ZenFone Lite L1. Both of the smartphones are now available at ₹6,999/- and ₹4,999/- respectively, on Flipkart. The new prices are applicable from 19th April, 2019.
Commenting on the announcement, Dinesh Sharma, Head – Mobile Business, said, “We, at Asus are committed to provide the best smartphone experience at a very reasonable price to our customers. Recently, we had reduced the prices of some of our most popular Zenfones and now we offer you the most sought-after, entry-level smartphones, the ZenFone Lite (L1) and the ZenFone Max (M1) at exciting new prices to provide the best in class experience in smartphones to our fans.”
ZenFone Max (M1) –
In line with the hallmark of the ZenFone Max Series – ZenFone Max (M1) offers a class-leading Qualcomm Snapdragon 430 Octa-core Processor along with high-capacity 4000mAh battery. With its expansive 5.45” full view display, compact size, convenient face and finger print unlock and high capacity RAM and Storage, ZenFone Max (M1) has the stamina to go the distance, and lets users enjoy uninterrupted smartphone experience — all in a stylish metallic-finished design that’s ergonomic and comfortable to hold. In addition to the front 8MP f/2.0 selfie camera with LED flash, ZenFone Max (M1) features an 13MP advanced rear-camera system with LED flash and f/2.0 aperture lens to capture clearer photos. The smartphone also features a phase-detection autofocus (PDAF) system that can accurately focus on the subject.
ZenFone Lite (L1)
Powered by class leading Qualcomm Snapdragon 430 Octa-core Processor, ZenFone Lite (L1) features a 5.45” Full View 18:9 display, offering an immersive cinema-like entertainment experience in a comfortable-to-hold form factor. The high-capacity 3000mAh battery, gives all-day standby with extended talk times and the ability to enjoy their music or videos for longer. ZenFone Lite (L1) is equipped with up to a 13MP rear camera with phase-detection autofocus (PDAF) and 5MP front camera with LED flash, which helps to click images in dark lighting conditions.
Offering class-leading convenience, ZenFone Lite (L1) features face-unlock capabilities for easy hands-free unlocking. It also includes two SIM slots and a microSD card slot for adding up to 256GB of extra storage.