Thomson goes ‘Make in India’ with Super Plastronics Pvt. Ltd. (SPPL) Launches 43 UHD 4K, 40 Smart and 32 Smart TV’s
Amidst India’s growing TV market Thomson (owned by Technicolor SA, France), the leading French consumer brand launched a range of its smart TV’s in collaboration with Business France (Trade Section of the Embassy of France), in New Delhi today.
In an exclusive licensing agreement with SPPL (Super Plastronics Pvt. Ltd.), the brand unveiled its 43 UHD 4K, 40 smart and 32 smart TV’s, which will be exclusively available on Flipkart, starting April 13th. The brand will open its flash sale on April 13th, 2018, Friday, at 12 noon.
“Technicolor, owner of Thomson brand is very proud to sign a long-term license with SPPL as a strategic partner to develop Thomson’s presence in India”, stated Claire Villeneuve, Head, Intellectual Property and Licensing, Technicolor, France
Elated about the launch, Mr. Avneet Singh Marwah, CEO, Super Plastronics Pvt. Ltd., the Indian Brand Licensee for Thomson, said “We are delighted to partner up with a leading and historic global brand like Thomson. It is SPPL’s endeavor and commitment to promote ‘Make in India’, generate employment and contribute to the Indian economy. With the launch we aim to capture 6% – 7% of total TV market share and make Thomson, No. 1 Online smart TV brand in India. We have already planned to put one more manufacturing line of Led TV by next-quarter in order to offer Indian consumer products that are at par with global Standards i.e. quality, innovation and elegance, at a competitive price. While technology and innovation remains the core of it, we have worked on many aspects of TV keeping in mind the Indian palate for aesthetics, color and sound”.
The Thomson 43 UHD 4K Smart Tv’s comes with default APK Gmail, YouTube, Twitter, Facebook and Netflix and runs on Android 18.104.22.168 and Aptoide with the feature to download any App. The three products are priced very aggressively for the cost sensitive consumer of today who is well-informed, uncompromising and discreet.
Commenting on the launch, Sandeep Karwa, Head of TV & Large Appliance Flipkart said,” Flipkart ensures a shopping experience for customers that is driven by a diverse selection, offering them with best in class technology at affordable prices. Thomson, a trusted brand worldwide, comes with a global legacy in technology and innovation. Our exclusive partnership with Thomson offers our shoppers a complete package of smart technology and great features at an aggressive price, making it a compelling offer and we are confident this would be another best seller on Flipkart. Replicating our strategy for smartphones, this launch marries well into our commitment of driving innovation in the market while we continue to be India’s most trusted destination for TVs”
Welcoming Thomson’s come back to India Ms. Claire Thuaudet, Deputy Chief of Mission, Embassy of France, elucidated “We extend our wholehearted support and welcome to Thomson in India. A brand known for its French legacy, innovation and leadership. The appropriate departments of this Embassy would be happy to extend any support that is required by Thomson in seeking potential partners or exploring new markets in India.”
With a rich heritage stretching back more than 120 years, Thomson has been part of the world’s greatest technological revolutions with an unwavering dedication of making innovation accessible to all. World leader in CRT TVs in the 80’s, Thomson has kept developing its business with partners worldwide and is in the top selling TV brands in France, its home country