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Duracell, the world’s #1 alkaline battery company and the power behind many of the nation’s favourite household devices, introduces a new alkaline battery that provides up to 100% more power* – Duracell Ultra.

Duracell’s High-Quality Battery – for Power Hungry Devices in Indian Households

The new superior battery responds to the growing popularity in power hungry devices. In fact, of the 12 battery powered devices in the average urban Indian household, 5 now have higher power demands. It is these high drain, power hungry devices such as remote controlled toys, game controllers and torches, that need reliable long-lasting power to have them perform at their best, which is where Duracell Ultra comes in.

Duracell has always been at the forefront of innovation. As today’s devices have become more sophisticated so has the need for more sophisticated longer lasting battery power. Duracell has recognized this need and to meet it, has reinvented itself with Duracell Ultra.


Duracell Ultra – The Science behind the long-lasting performance

New Duracell Ultra alkaline batteries are made of high-quality materials. Its canister is made of refined steel. Inside the interplay of its key ingredients such as zinc, manganese or graphite efficiently converts chemical energy into electrical energy. Its much better and longer-lasting performance.


Duracell Ultra’s success lies in its optimized design which effectively packs in more high quality active materials to deliver quality performance within a power-hungry device. This optimized design contains 3 key components – the anode, the cathode, and the separator – which work together to create a quality battery that delivers strong power. This unique Duracell Ultra design allows the active materials, which are packed in a nickel-plated steel canister with a tin-plated brass nail, to be available for full utilization during discharge, delivering up to 100% more power*.

David Abraham, Duracell Marketing Director for Middle East and India said, “At Duracell, we are passionate about using over 50 years of expertise in developing the very best portable power technology to ensure we are meeting the evolving demands of our consumers. As the popularity of power hungry gadgets that keep us connected, entertained and monitored increases in India, we want to ensure we are powering families with the very best, longest lasting battery. With Duracell Ultra, we are offering just that. Lasting up to 100% longer, families can rely on Duracell Ultra to power their favorite toys and devices with safe quality unstoppable power that they can trust.”


More to come from the leading battery brand

As the device landscape and consumer needs continue to evolve in India, so will Duracell’s trusted portfolio of portable power. As such, the Duracell Ultra innovation is only the beginning of an exciting new step in providing Indian consumers with unmatched superior products that enhances their device experience. Watch this space for more to come from Duracell very soon.


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