TECNO Mobile is a premium smartphone brand from TRANSSION Holdings. Upholding the brand essence of “Expect More”, TECNO is committed to giving the masses access to latest technology at accessible prices, allowing the consumers to reach beyond their current limitations and uncover a world of possibilities. TECNO understands the needs of consumers from different markets and provides them with localised innovations across a product portfolio featuring smartphones, tablets, and feature phones. It is a major global player with presence in around 50 emerging markets across the world. In 2017, TECNO achieved a sales volume of more than 43 million units. TECNO Mobile is also the Official Tablet and Handset Partner of Manchester City Football Club.
TECNO Mobile, the premium smartphone brand from TRANSSION India is set to double the festive excitement of TECNO fans as the brand announces its first flagship ‘CAMON iCLICK2’. The flagship flaunts many features which will change the game in the sub 14K segment such as 6.2” HD+ screen, 19:9 Super Full View notch display, 24MP AI selfie, 13+5MP Dual rear AI camera, Dual SIM, Dual VoLTE (4G+4G), 3750mAh and AI Face Unlock.
With a promise to provide an exceptional photography experience, CAMON iCLICK2 priced at INR 13,499 is the perfect smartphone for people who love to live in the moment. The smartphone is available in three trendy colours of Aqua Blue, Hawaii Blue (Gradient) and Midnight black. The flagship goes on sale this week and will be available across 35000+ offline retail stores.
Commenting on the flagship launch of the year, Mr. Arijeet Talapatra, CEO TRANSSION India said, “We at TECNO have a clear goal in mind of bringing exceptional camera-centric devices across key price segments which empower our customers with premium smartphone camera experience sans the premium pricing. New TECNO CAMON AI series is a validation of the same. Our first flagship CAMON iCLICK2 would change the game under 14K smartphone segment by offering combination of features at a price point not seen before in the category. The CAMON iCLICK2 combines best-in-class design & display by taking it a notch higher with 6.2” HD+ Super full view notch display with one of the finest 24MP selfie and 13MP+5MP dual rear camera in the segment.”
Announcing the new brand campaign Mr. Gaurav Tikoo, CMO, TRANSSION India said, “We are a consumer centric brand and want to add value to their lives, understand their sentiment and be with them culturally. Our new range of TECNO CAMON AI series reaffirms our commitment to revolutionising the Best Any light photography experience. To strengthen the recently launched portfolio consisting of four new smartphones including flagship for the festive season we are launching a brand campaign #HarSuratKhooburat 2.0 from mid of October. We are celebrating the beauty of every Indian face through TECNO’s AI-powered camera that clicks exceptional pictures ensuring every surat looks khoobsurat in any light.”
The new range of TECNO CAMON AI series consist of 4 smartphones – CAMON iAir2+ priced @8999, CAMON i2 @10499, CAMON i2X @12499 & CAMON iCLICK2 @ 13499.
Key USP’s of CAMON iCLICk2:
- If selfies tickle your fancy, this is surely your gadget to go by. CAMON comes with 24MP selfie camera with large 1.8um pixel, f/2.0 aperture and front flash for stunning selfies. Furthermore, iCLICK2 comes with further optimized AI beauty algorithm that scans up to 298 facial points to create a more natural and beautiful selfie for you no matter what kind of scenes and light conditions you are in. Its front camera is also equipped with AI Bokeh mode.
- The fun doesn’t stop here the CAMON iCLICK2 is packed with an integration of 13MP primary camera with a larger aperture of F/1.8 capable of capturing outstanding details in every shot. Whereas 5MP secondary camera captures the depth of field. The advanced AI based Auto Scene Detection (ASD) feature enhances overall photography experience in outdoor scenario. When taking pictures, the smartphone automatically detects the scene details like lighting condition, brightness etc. and with the help of its deep learning algorithm based on 100000 Indian profile pictures, it intelligently matches the best camera parameters to the current scene, producing a perfect photo. It also comes with AI Bokeh and Super Pixel mode for high quality photography.
- Another aspect of CAMON iCLICK2 that catches the eyes is its 6.2” HD+ Super Full view notch display. It’s large screen size with 88% screen to body ratio gives more screen space that allows users to see more. In landscape mode watching movies, TV shows, and games becomes much more engaging.
- The smartphone carries a premium stylish design with optimized body arc curvature, rounded corners and an elegant 3D back cover design. The smartphone is light weight at just 145 gms and 7.8mm thickness that brings a smoother and comfortable grip in the hands
- Powered by a 2.0GHz Octa-Core Helio P22 processor with latest Android Oreo 8.1 operating system and customized HiOS 4.1 user interface is snappy and runs efficiently without any lag. The smartphone comes with 4GB + 64GB RAM/ROM with 3-in-1 card slot wherein you can put Dual Nano SIMs along with a dedicated SD card which is expandable up to 128GB.
- The devices also bring Dual SIM, Dual VoLTE solution wherein consumers can enjoy 4G VoLTE services on both SIM simultaneously. To enhance the device security system, it comes with superfast Fingerprint sensor which unlocks the device in half a second as well as AI Face unlock which recognizes the 1024 facial points.
- CAMON iCLICK2 comes with a massive 3750mAh battery capacity which empowers users to stream content without interruption. Once fully charged the users can enjoy 2-day battery life on a single charge. Moreover, the battery comes with AI power management which tracks the consumer usage pattern of the smartphone and optimizes the battery life according to the usage.
Extending more power in the hands of customers, all TECNO smartphones comes with a unique promise of “111” under which it offers 1-time screen replacement in one year, 100 days’ free replacement, and 1-month extended warranty on all three devices. All buyers of the new range of TECNO phones will be entitled to 50 GB Jio 4G Data & additional benefits of Rs. 2250/-