OPPO, the Selfie Expert and Leader, today launched the F7. The latest Selfie Expert, powered by Artificial Intelligence (AI), takes smartphone technology to new heights. The F7 utilizes improved AI technology for selfie photography in addition to many more AI-powered operational features. Together with the Super Full Screen and upgraded multi-tasking software, the F7 offers consumers a better user experience. Priced at Rs. 21,990 the OPPO F7 is launched exclusively in India today and will be available from 9th April 2018 on all online and offline stores. OPPO also announced its global expansion plans at the launch event. The brand will be entering European and Northern American markets later this year.
“Our focus has always been on bringing the best photography and Selfie experience to the Indian consumers. We have been leading the Selfie industry in the Indian market with our Selfie Expert F series for which we have received immense response, especially from the youth. With the launch of F7 in India, we will further strengthen our stance as ‘The Selfie Expert and Leader’ and truly represent our ambition to continue being the leaders in the market.” said Sky Li, Global VP, OPPO and President of OPPO India
“As a selfie expert and leader, OPPO continues to lead the industry and offer innovative products committed towards the youth. In November last year, OPPO launched in Russia and earlier this year we entered Japan. We are excited to continue our global expansion, and enter the European and North American markets later this year and we aim to share the same enjoyment and delight currently experienced by our consumers and fans in India” said Will Yang, Brand Director of OPPO India
25MP X Real-Time Sensor HDR
The F7 features a high-resolution 25MP front camera with real-time High Dynamic Range (HDR) sensor. Images taken with the F7 will have a lot more “information” – a higher range of details, luminance and color levels when shot in bright sunlight or the shade, similar to images taken with a good quality digital cameras. Thus the user has a lot more control – regardless of whether photos are taken in bright or low light environments. The HDR images, together with AI Beauty 2.0 with its ability to make improved age and gender beautification effects, will give selfie fans a much-enriched experience.
AI Beauty 2.0 Technology enhances “Your Beauty Expert”
OPPO first introduced the F5 with AI Beauty Recognition technology, making selfies more real, natural and personalized. The latest F7 will have second-generation AI Beauty 2.0 technology that pushes the envelope on selfie photography even further. New advances include more accurate facial recognition capability, better beautification effects for gender and age; Self-learning capabilities based on user preferences plus added fun features.
The AI Beauty 2.0 technology scans 296 facial recognition points, a 20% improvement from the first-generation technology, allowing for a more precise and accurate facial recognition capability. Now, a person’s age, gender, skin color and skin type differences are detected – including for up to four individual subjects – in much greater detail.
We also know everyone has his or her beauty and thanks to AI learning, now your selfies can be exactly just as you like. AI learning identifies your beautification preferences, based on the most common edits made to photo album images, and automatically creates similar adjustments to new photos. So next time you take a selfie and want that perfect skin tone, exotic eye shape or other fun facial feature, F7 knows precisely what to do.
New features are also built into the F7 making it much more attractive and fun. Vivid Mode gives the user the opportunity to play with more color saturation of a selfie, enhancing the color of clothes and backgrounds, for example. Selfies can be touched up, much like taking a cover shot for a glossy magazine. While the AR (Augmented Reality) Stickers function allows you to have fun with selfies, adding cute animal or movie star like features, ready for social media sharing.
Super Full Screen 2.0 with 19:9 Aspect Ratio
The F7 comes with an improved 2280 x 1080 resolution, 6.2-inch FHD+ Super Full Screen gives a much more colorful, vivid and immersive visual experience. The larger screen has an 88% screen-to-body ratio, yet fits perfectly in the palm of your hand. The F7 is also one of the first smartphones with a customized 19:9 aspect ratio, giving the user a larger area of effect for popular role-playing and strategy games. It achieves this amazing visual feat by incorporating a notch, featuring the front camera, brand-new antenna and light sensor, neatly integrated into the screen.
Fresh Industrial Design to Appeal to Young Users
The finish of the F7 sets new standards in precision and materials engineering, with every detail carefully considered by OPPO designers. Users have three different color choices to suit their personality – Solar Red and Moonlight Silver, and special Diamond Black edition.
The special edition 128GB with 6GB RAM model comes in Sunrise Red – using a unique glass body that shimmers like gemstones, reflecting different colors with each glance from the user.
Also, inspired by its namesake gemstone, the F7 Diamond Black model is a symbol of elegance and technological perfection. Meticulous care and artisanal skills, as used in cutting and polishing diamonds, is applied to every device. A multi-layered metallic and glass back cover replicates a diamond-like glow and light refractions, with triangular-cut patterns that shimmer bright and dark shades when seen from different angles. From the edge to the center of the phone, rainbow colors shine and glimmer, a design and color never seen before. The F7 Diamond Black will also have 128GB memory with 6GB RAM, among the largest available on an OPPO device.
The F7 Diamond Black model will be priced at Rs. 26,990 and exclusively available at selected OPPO stores.
The latest ColorOS 5.0 and Powerful Hardware
The F7 runs on the latest 64-bit 4GB Octa-core processor, with a much refined operating system. Based on Android 8.1, ColorOS 5.0 has AI built into the software for better systems management.
The Color OS 5.0 AI power manager allocates processing power accordingly to the right app, making sure the phone runs at its best. As such, F7 runs 80 percent faster than its F5 predecessor when running multiple apps together. Additionally, it also allocates power usage appropriately, extending the average daily usage of battery life.
OPPO joins hands with Google
Among the hundreds of brands that have partnered with Google. OPPO Mobiles India as given an edge to the OPPO F7 with its incorporation with Google Assistance. “The Google Assistant is a way for you to ask Google to help you get things done in your world, and we’re constantly making progress to make the Assistant become even more conversational, always available wherever you need it, and ready to help across devices. We are happy to have partnered with OPPO to make their camera app directly accessible through voice commands to the Google Assistant, thereby unlocking seamless access, for their users, to the unique AI modes that OPPO offers.” Austin Chang, Google Assistant Mobile and Growth Product Lead
F7 Highlights By Gadgetxprt
These are the four key highlights of the F7.
A Showcase of AI utilization for Photography with fun features
25MP Front Camera with real-time High Dynamic Range Technology, exclusively designed for this model.
Selfies will have a higher range of luminance levels when taken in bright sunlight or the shade. More details, contrast and color range are captured, to reveal a brighter, clearer and more vibrant selfie.
The improved AI Beauty 2.0 technology can precisely recognize and delicately beautify each facial feature separately, and provide differentiated beautification touches for males and females in a group selfie.
Scans 296 facial recognition points, references each subject within an image against a global database of facial shots to learn facial features, shapes, and structures, and make subtle yet natural-looking beautification enhancements.
The AI learns the beautification preferences of the user, based on the regular edits made to images in the photo album, and automatically creates similar adjustments on subsequent photos taken on the phone.
New fun features that make the user a Personal Beauty Artist
Cover Shot feature: the user can play with the color saturation of a selfie, enhancing the color of clothes and backgrounds. Selfies can be touched up, much like taking a cover shot for a glossy magazine.
AR (Augmented Reality) Stickers: Much like Snapchat, the user can play with a selfie to look like a cute rabbit or a movie star, ready for social media sharing.
Showcase of AI on Photo and Phone Management
Using AI image recognition, the AI Album automatically group photos by faces, places, and scenes, for example, for easy reference.
Multiple search tags and editing tools help the user find photos easier than ever.
A new Moments feature will help the user quickly recall precious moments a photo was taken, for example, birthdays.
The AI Board feature is a split-screen feature where the user can place his favorite apps. It intelligently sorts out key meetings and schedules, travel or movie tickets and e-commerce order status by recognizing emails and text messages.
The AI Manager handles the systems management, allocating processing power intelligently, making sure the phone runs at its best
The F7 runs 80 percent faster than its predecessor – the F5(A7).
The AI manages power usage extend battery life even more.
Super Full Screen 2.0
An improved 6.2-inch FHD+ Super Full Screen is housed in a unibody smaller than the other standard 5.5-inch screen phone on the market today.
2280 x 1080 resolution, one of the highest resolutions in the industry
A larger screen for more vivid and immersive experience during gaming and reading yet fits perfectly in the palm of your hand
The App-in-app function allows the user to pick up an incoming call while continuing a gameplay
The Full Screen Multitasking allows the user can use gestures to navigate between apps
The finishing details on the F7 sets new standards in precision engineering. Users have three different color choices to suit their personality – Solar Red, to Starry Blue and Moonlight Silver.
The 128GB special edition will use materials that highlight OPPO’s capabilities in materials engineering. The Sunrise Red model has a glass body that shimmers like gemstones, reflecting different colors with each different glance from the user.
Improved OS and Powerful Hardware
Embedded with the latest ColorOS 5.0 operating system, based on Android 8.1
Fresh interface design for better visual experience – from the home page to the app icons
AI Facial Recognition unlocks the phone in 0.08 seconds – the F7 recognizes its user almost immediately when the screen is turned on
Safe Box function allows the user the choice to hide apps and files to protect any private messages from other third-party apps.
Screen Capture records gameplay with a simple tap and allows the user to effortlessly share with others.
64-bit 4GB Octa-core processor
Triple Memory Slot Tray allows memory to be extended to 256GB.
Dual 4G VoLTE Card Slots allow the user to use two 4G SIM cards at the same time. While having a 4G phone call, the user can use the other 4G connection for gaming, etc.
A Personal Beauty Artist
The HDR capability, matched with AI Beauty 2.0, has increased the ability of the F7 to produce real yet natural beautification effects to selfies, with more color range and contrasts This compares even better to the previous F5 model.
Compare the beautification enhancements of the F7 against popular photography apps downloaded from Google Play. Apply the Cover Shot feature, to play with the vividness and color of clothes and background, matched with the beautification effects of the AI Beauty 2.0.
As the AI learns from your common beautification habits, look out for the automatic beautification effects done to your selfies.
(AI real-time recognition of 20 different scenes and objects, automatically adjust the parameters)
Have more fun with Selfies
You no longer require the Snapchat app for those fun selfies that turns you into a cute rabbit or movie star. The AR Stickers will have many different avatars for the user to play with and share easily on social media.
Selfies and photos are much easier to tag and search
Take many single and group selfies and photos and see how the AI Album will automatically group photos by faces, names, places, and scenes, just to name a few examples. Finding your selfies and pictures will be much easier now.
You can also tag each image with multiple keywords, and editing tools help the user find photos easier than ever. Try out the Moments feature, that will help you quickly recall precious moments taken with the F7, like birthdays, gym, picnics, Barcelona holiday, etc.
Use the AI Board to sort out important emails, e-commerce transactions
Place your favorite apps onto the AI Board –a split-screen feature that you can run right next to another active app. It will intelligently help you plan and sort out your activities into your calendar, by recognizing keywords in your emails and chat messages. See if the AI Board can pick out key meetings and schedules, your travel plan, upcoming movie tickets, or track e-commerce order status.
Enjoy the larger, improved Super Full Screen Display
Compare the color clarity, vividness, and sharpness of the 19:9 aspect ratio, 2280*1080 resolution full screen against previous models and with other smartphone brands.
While gaming, get a friend to give you a call and see the App-in-App in action, starting a split-screen where you can simultaneously play the game and take the call.
Capture gameplay and send it as a video to friends and family, or upload it to your social media.
Try out the Full Screen Multitasking, where you can use hand gestures to activate and operate other apps, especially if you are in the middle of a game.
See how immediate the F7 recognizes your face, with the improved AI facial recognition technology. It will unlock the F7 the moment you turn on the screen.
ColorOS 5.0 is designed for simplicity through the application of User Experience techniques. See the difference in vibrant screen colors, from the home page to each app icon. Feel the improvement in speed with the new OS as well as the AI-managed operating system. Test whether there is any stagnation in gameplay when multiple apps are running.
Battery life will last longer now that it’s managed by AI. Run all the processor-intensive apps at the same time, and see how well the power lasts. Compare it with other previous models.
See if other users can get into your Safe Box, where you can hide and secure private information and apps.
Dual SIM Cards
Test out 4G video call while also playing a 4G online game.
The OPPO F7 Specifications
Dimensions/Weight Height 156mm Width 75.3mm
Color red, blue, silver, different color with different configuration
Operating System ColorOS 5.0, based on Android 8.1
GPU ARM Mali-G72 MP3 800MHz
RAM 4 GB (6 GB on Sunrise Red special edition)
Storage 64 GB (Support microSD card up to 256 GB)
Size 6.23 inches, 19:9 Aspect Ratio
Colors 16 million colors
Sensor Type CMOS
Front sensor 25MP Sensor HDR
Aperture Rear: 1.8
Aperture Front: 2.0
Video Mode: 1080P, 720P
SIM Card Type Two 4G VoLTE slots
Sound effect type Dirac
NFC Not available
Sensors Light Sensor, G-sensor, Acceleration sensor, Hall Sensor, Magnetic induction, Proximity Sensor