Micromax brings back its iconic Canvas 2 in partnership with Airtel and Corning; aims to disrupt the smartphone market
The iconic Canvas 2 makes a comeback with unbeatable free data and calling benefits on Airtel 4G – 1 GB 4G data per day and unlimited free calling for 1 year
First smartphone under USD 250 to come with Corning® Gorilla® Glass 5
New Delhi, May 11, 2017: Canvas 2 the smartphone that changed the dynamics of Indian smartphone market, post its launch in 2012 is making a grand comeback in its 2017 edition. Micromax Informatics Ltd., today brought back the nostalgia as it unveiled the 2017 edition of Canvas2, one of its most iconic smartphones, targeted to disrupt the mid-range smartphone segment.
Not only this, Micromax Canvas 2 comes pre-bundled with Airtel 4G and offers unmatched value with one year of free 4G data and calling minutes at no additional cost. Customers purchasing the Canvas 2 device will enjoy free 1GB 4G data per day and unlimited calling to any network in India for one year, enabling them to enjoy the Canvas 2 experience India’s best smartphone network.
The new Canvas2 is the first smartphone in its price segment with a Corning® Gorilla® Glass 5.
The strategic collaboration with Airtel and Corning is a unique proposition to the users across the country, to accelerate connectivity and durability, thus fuelling faster smartphone adoption.
Building on the unprecedented success and nostalgia of Canvas 2, Micromax aims to give consumers a device with incredible user experience, great specs and other desirable features. Micromax expects to further consolidate its stronghold in the market as it aims to sell more than 1 million Canvas 2 smartphones in India and in other markets that it operates in including Srilanka, Bangladesh and Nepal.
The new smartphone also comes with 1 Year of screen replacement promise which is applicable from the date of activation and is valid for 1 screen replacement**. Users can avail Unlimited Calling (Local/ STD), 1 GB 4G/3G Data per day (4G handset with 4G USIM) for 1 year as per Standard Fair Usage Policy (FUP) applicable.
Commenting on the launch, Rahul Sharma, Co-Founder, Micromax Informatics said, “Canvas2 was the first smartphone that we launched in our Canvas range of smartphones back in 2012, which reinvented the way consumers looked at their smartphone as it led to the democratization of technology in India. Over the last few months, as the Indian handset and telecom industry has undergone dynamic shift, the focus of consumers is shifting from just the hardware, to overall connected experience. Therefore, to address the consumer needs, we are happy to partner with Airtel to offer a full year of unlimited calls and 4G data with the new Canvas2, which will help drive large scale adoption throughout the country. Our partnership with Corning has also helped us make Canvas2, the first smartphone to offer Corning® Gorilla® Glass 5 in its price segment. We expect Canvas 2 to yet again set a bench mark and revolutionize the overall smartphone adoption.”
John Bayne, Vice President and General Manager, Corning Gorilla Glass, added, “We are pleased to work with Micromax to bring the superior drop performance of Corning Gorilla® Glass 5 to their mid-segment customers. According to our polling, as many as 85% of Indian mobile phone users drop their device at least once a year* and the fear of damaging their device when they do rates as high as 65%. Corning Gorilla Glass 5, our best cover glass yet, improves drop performance far outperforming competitive glass designs. We’re thrilled that Micromax is the first Indian device company to incorporate our most advanced Gorilla Glass into its flagship Canvas device to give its mid-segment customers an unrivalled performance.”
Let’s Redefine Tough
Sporting a 2.5D Cover Glass with Corning® Gorilla® Glass 5, the Canvas 2 gives up to 4 times better performance in drop failure height than other glasses. Equipped with improved drop performance and better retained strength, the device also offers a high standard of optical sharpness and protects against screen damage.
Wait What? Nougat!
Enjoy an experience like never as Canvas 2 comes with the latest Android Nougat. Because the new age consumers deserve the best of multi window support, reply in notification panel and quick settings.
Forget the crazy pins and passwords. Unlock the new Canvas 2 with just a touch, thanks to its advanced 360-degree identification Fingerprint Sensor
Nothing’s Stopping You
Powered by a Quad-core 1.3GHz Processor, the new Canvas 2 promises better quality graphics, multi-tasking and improved application performance. With an expandable memory of 64 GB, the phone boats 3GB DDR3 RAM with large Capacity Rapid Access and has High density for compact storage and with 16 GB ROM.
Battery as strong as your Grit
Now users will never have to cut calls in the middle or stop playing their favourite songs on repeat, as Canvas 2 comes with a strong 3050 mAh battery which will last upto 11 hours. Because stopping is not an option, neither for you for your Canvas 2
Unbeatable 13 MP Camera
Capture every extraordinary sight as Canvas 2 has a 13 MP rear camera. Moments are waiting to be seized forever. The smartphone sports a 13MP Rear Camera with flash and works on different modes such as Bokeh, Panorama, HDR to enhance the superiority of the memorable moments. With a 5 MP selfie camera with wide angle lens that consists of F.20 Aperture, auto focus, 5P Lens, the smartphone will facilitate dynamic pictures with good amount of details.
Product Code: Q4310
Price: Rs. 11999/-
Availability: Across all leading retail outlets in India from …..
Also available at the official website of Micromax www.micromaxinfo.com
Notes to editors
*Numbers noted are averages of an 11-country study of global smartphone users, based on Toguna’s Quicksurvey panel.
About Micromax Informatics
Micromax Informatics Limited is the 10th largest mobile brand in the world (Counterpoint Research) and one of the leading consumer electronics companies. Over the past decade, Micromax has pioneered the democratization of technology for the masses by offering affordable innovations through their products and removing barriers for large-scale adoption of advanced technologies. The brand embraces an innovative product portfolio ranging from feature rich, dual ¬SIM phones, 4G Android smartphones, tablets, smart televisions, air conditioners and laptops. With successful operations across India, Russia and other SAARC markets, Micromax sells more than 3 million mobility devices every month.
About Corning Incorporated
Corning (www.corning.com) is one of the world’s leading innovators in materials science. For more than 160 years, Corning has applied its unparalleled expertise in specialty glass, ceramics, and optical physics to develop products that have created new industries and transformed people’s lives. Corning succeeds through sustained investment in R&D, a unique combination of material and process innovation, and close collaboration with customers to solve tough technology challenges. Corning’s businesses and markets are constantly evolving. Today, Corning’s products enable diverse industries such as consumer electronics, telecommunications, transportation, and life sciences. They include damage-resistant cover glass for smartphones and tablets; precision glass for advanced displays; optical fiber, wireless technologies, and connectivity solutions for high-speed communications networks; trusted products that accelerate drug discovery and manufacturing; and emissions-control products for cars, trucks, and off-road vehicles.
Bharti Airtel Limited is a leading global telecommunications company with operations in 17 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 3 mobile service providers globally in terms of subscribers. In India, the company’s product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed home broadband, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G and 4G wireless services and mobile commerce. Bharti Airtel had over 372 million customers across its operations at the end of March 2017. To know more please visit, www.airtel.com