Building on its impressive portfolio of smartphones under the 5K segment, itel, one of the leading mobile brands from TRANSSION Holdings, launched a fully loaded all-rounder smartphone, itel A46 at INR 4,999 in India.
The launch of A46 strongly reinstates brand itel’s vision of democratizing technology, making superior smartphone experience accessible and affordable for its discerning consumers. The smartphone is a complete package for consumers providing cutting edge technological features like enhanced AI Dual Camera, Dual security features – Multifunction fingerprint sensor and Face Unlock, 13.84cm (5.45) HD+ IPS full screen, Dual 4G VoLTE, latest Android™ Pie 9 OS and 2GB RAM memory all at a budget friendly price of INR 4999!
On the launch of this path-breaking product, Mr. Arijeet Talapatra, CEO, TRANSSION India said, “We are confident that it will be a game changer for the first-time smartphone customers who look for full value in every purchase. Our DNA in brand itel is to engage, excite and surprise the under 5K smartphone customers with best fit combination of product and price. The latest launch is an epitome of magical features like 2GB RAM with Octa Core processor for better performance & multi-tasking, AI Dual camera with segment first smart recognition and text translation features, HD+ full screen, Multi- Function Fingerprint Sensor, Smart Face Unlock amongst others at an incredibly low price.”
Commenting on the launch, Mr. Goldee Patnaik, Head of Marketing, itel Business Unit said, “At itel we have been doing intense research across semi-urban and rural markets to understand consumer consumption habits and relevance of smartphone in their day to day life. What we realized is the benefit that smartphone provides is no less than a magic in their life because of the entertainment and relevance it has in making their life better. So, we at itel have also defined our new brand essence ‘har haath mein jaadu’, wherein we aim to make our consumers experience magical while using an itel smartphone i.e. best value bundled with trendy technology & features. itel A46 is an all-rounder smartphone with a powerful combination of technology, aspirational features and aesthetics that will magically transform the sub 5k category”.
A46 also comes with Reliance Jio free data offer where customer gets 50GB additional free 4G data along with Rs. 1,200 instant cashback on recharges of Rs. 198 and Rs. 299 over a period of 24 months.
itel A46- a rich smartphone experience!
Establishing a connect with the semi urban and rural consumers, itel A46 comes loaded with an enhanced AI dual rear camera along with other premium and exciting features. With a compact and sleek 8.9 mm design, the device comes with a fusion dual tone back colour finish. Running on the latest Android™ Pie 9 OS, the itel A46 is powered by 1.6 GHz Octa Core processor for seamless multi-tasking functionality. Furthermore, the phone comes equipped with premium double security features like face unlock and fingerprint sensor and supports Dual 4G VoLTE.
On the display front, itel A46 comes packed with the 13.84 cm (5.45) HD+ full screen with 18:9 aspect ratio and 1440*720 resolution. itel A46 runs on 2400mAh battery and is equipped with 2GB RAM and 16GB internal storage along with a dedicated expandable memory up to 128 GB. The smartphone also comes in a 1GB variant ensuring fulfilment of consumer preferences. The budget smartphone is equipped with a 5.0MP selfie camera with soft flash and 8.0MP AI dual rear camera. The phone comes with a screen guard and silicone case in the box.
Magical experience to entry level smartphone users with AI dual rear camera
itel A46 comes equipped with AI dual rear camera that helps to capture clear photos and artistic portraits, thus enhancing the experience of photography for the consumers. The smartphone helps to snap good photos easily anywhere anytime with inbuilt scenario detection feature that produces the best photos by making automatic adjustments at the time of capturing the picture, basis the prevalent conditions. The camera comes with smart recognition capability that supports deep learning and large-scale image training, which can accurately identify 1001 types of objects. Alongside, it also supports text recognition that can identify printed text from newspaper, Magazines, etc for further editing. The camera is also loaded with various modes like face beauty, portrait mode and bokeh mode that enhances the beauty of photography.