AVITA is a consumer lifestyle brand created by a former R&D and branding team of Radio Corporation of America (RCA) in the United States in 2016. It has been solely owned and run by Nexstgo since then.
After successfully launching its products in countries like USA, Hong Kong, Singapore, Taiwan, Thailand, Indonesia, The Philippines and Malaysia, AVITA, a renowned lifestyle tech brand from the US is proud to announce its foray in the Indian market. AVITA will launch its stylish first series of laptops that combines performance with fashion. Created by a former R&D and branding team of Radio Corporation of America (RCA) in the United States in 2016, AVITA has been solely owned and run by Nexstgo Company Limited since its inception. Bollywood actress Neha Sharma will grace the launch with her presence.
“We are absolutely delighted to launch AVITA’s exciting range of AVITA LIBER here in India. This market is known to be one of the fastest growing ones in the technology segment and is open to embrace new lifestyle brands. We are looking forward to introducing our fashion-forward and high-performance products to the Indian consumers. ’s brand philosophy is to allow our customers to express themselves through technology, and we aim to do this with our vibrant LIBER range,” said Mr. Alex Chung, Chief Executive Officer of Nexstgo Company Ltd., the company that owns the AVITA brand.
In the words of Seema Bhatnagar, Country Manager, Nexstgo India, “AVITA is going to be the answer for the tech savvy youth of India. Its contemporary features coupled up with quirky aesthetics in colour and design options will definitely appeal to the young corporates. With 5 patterns and 14 colors we are offering a new lifestyle products to the customers.
Great performance meets every day needs
The AVITA LIBER series delivers technology in trendsetting style suiting every possible personality. Built with design and ease of use in mind, the laptop is by default lightweight (from 1.37kg) and sports a sleek casing which measures 5mm at its thinnest point. The AVITA LIBER comes in two display sizes of 13.3” and 14” with an FHD (1920×1080) resolution. Battery life lasts up to 10 hours to accommodate everyday needs. AVITA LIBER is also equipped with a multi-functional USB-C port which supports the quick charge, data transfer, and display connectivity. Two USB 3.0 ports are also available for connecting different devices and accessories to extend versatility. Last but not least, expect speediest online capabilities with its Bluetooth 4.0 and 802.11ac Wi-Fi.
Color up Your Life
Consumers will be spoilt for choice with AVITA LIBER’s multi-color and multi-functional range. Apart from featuring traditional metallic colors, AVITA LIBER also offers extensive bold and vibrant shades such as AVITA Purple, Urban Ruby, Angel Blue and more. Each lively color allows customers to extend their unique personality while staying in trend.
Offering patterns with creativity
In India Company is bringing 5 patterns with unique and distinct design. To further enhance its high degree of personalization, AVITA will be producing customized casing patterns. The company also plans to roll out a self-service customization platform which enables customers to create their own casing to reflect their personal fashion and style. This service aims to revolutionize the way consumers currently view electronic and tech gadgets by providing endless possibilities for customization for every personality.
AVITA will also launch a line-up of accessories to complement every lifestyle. The range includes IOT products- Smart Scale & Smart Mirror, notebook sleeves, notebook backpacks, carrying cases as well as computer peripherals such as wireless mouse.
Availability and launch promotions:
The AVITA LIBER is available on Amazon, Flipkart, Tata Cliq & Paytm and will be there with leading retailers like Viveks, Alfa, Dhruv Sales and Croma by end of January, 2019.
Warranty: AVITA is offering 3 years International Warranty as launch offer on online registration on all their laptops range.
Product price: The price starts from INR 27,990 and goes up to INR 83,990