ASUS unveils ZenFone Live
With ‘BeautyLive’, world’s first live-streaming beautification technology
ASUS, the Taiwanese leader in mobile technology, today unveiled ZenFone Live, the world’s first smartphone with hardware-optimized, real-time beautification technology engineered into the brand-new BeautyLive app, enabling users to share more glamorous versions of themselves — live.
Front Camera with large, 1.4µm sensor pixels for 2X-greater light sensitivity and a dedicated soft-light LED flash, ZenFone Live elevates mobile live-streaming to new quality levels, ensuring that selfie video is clearer, brighter and more beautiful. ZenFone Live also has dual micro-electro-mechanical system (MEMS) microphones to help eliminate background noise and enhance voice pickup, an innovative five-magnet speaker and smart amplifier for powerful audio, along with the DTS Headphone:X™, a 2.5D curved display and a lustrous sandblasted metallic finish.
Commenting on the launch, Peter Chang, Region Head – South Asia & Country Manager of ASUS India said, “Live-streaming is currently the darling of the social media space, praised by ‘thought leaders’ and ‘gurus’ alike as the next phase of evolution via social networks. With the advent of live streaming capabilities on almost all social media platforms, we realized that our customers needed a smartphone which would enable them to ace their live casts. ASUS ZenFone Live is a result of a stellar combination of innovative technology, consumer feedback, and latest trends”.
Real-time glamour: BeautyLive app for live-streaming beautification direct to social media
ZenFone Live’s all-new BeautyLive app introduces the world to real-time beautification, allowing users to create and maintain the perfect look when going live on their favorite social-networking sites.
BeautyLive combines smart software algorithms and hardware acceleration to automatically smooth skin and remove blemishes, and it integrates seamlessly with Facebook, Instagram, and YouTube. The result is the ability to craft and broadcast instant glamor that keeps the user looking as beautiful as they want to be throughout every live-streaming session. The BeautyLive feature works with both front and rear camera.
Fine-tuned selfie camera: 2X-greater light sensitivity, soft-light LED flash and 82° field of view
ZenFone Live’s front-facing camera is made for snapping sharper, clearer selfies. The sensor has extra-large, 1.4μm pixels that improve sensitivity to light by up to 200 percent compared to smartphones with standard smaller pixels. ZenFone Live also has a soft-light LED flash that illuminates true skin tones, and it’s equipped with a wide-angle lens with an 82° field of view — so users are able to frame, capture details in wide angle and broadcast it to the world.
ZenFone Live also has a 13MP rear camera with f/2.0-aperture, five-prism rear lens, and benefits from ASUS PixelMaster’s industry-leading low-light technology to increase light sensitivity by up to 400 percent. It also enhances noise reduction and boosts color contrast by up to 400 percent. It supports up to 12 different camera modes, including real-time Beautification, Low Light and Super Resolution modes, to captures beautiful, high-resolution photos.
Dual MEMS Microphones:
To ensure that the user’s voice is always heard, ZenFone Live has a pair of highly sensitive MEMS microphones that are expertly tuned and precisely positioned to reduce noise. This careful arrangement means that speech pickup is crystal clear, so users are able enjoy live-streamed social-media fun in total clarity — whether the backdrop is a busy street, a noisy bar, or the hustle and bustle of a shopping mall.
Powerful audio: Five-magnet speaker and smart amplifier
ZenFone Live features a powerful speaker with a five-magnet design and metal voice coil to produce loud and clear audio with supreme quality in every scenario. This speaker is powered by a smart amplifier that increases audio resolution and loudness while ensuring that the speaker is not damaged. ZenFone Live also features DTS Headphone:X™, a revolutionary surround-sound technology that synthesizes a full 7.1-channel virtual surround-sound experience, making all content sound better over headphones.
With this unique combination, ZenFone Live produces and delivers audio that’s up to 67 percent louder than the previous generation, while also extending low-frequency reproduction by up to 17 percent and reducing distortion by up to 15 percent.
Gorgeous design: Premium construction, metallic-finish, 2.5D cover glass and 75% screen-to-body ratio:
ZenFone Live’s brilliant 5 inch IPS HD display shines brightly through strong glass that is precision-milled at the edges to create a gentle, 2.5D curve. The natural, ergonomic feel of the glass flows around to the back, for comfort that matches the fine style. ZenFone Live also has an impressive 75 percent screen-to-body ratio, for more screen and less bulk.
The ZenFone Live features a premium build quality with sandblasted metallic finish that feels as great as it looks, and is available in three stunning colors — Navy Black, Rose Pink, and Shimmer Gold
Priced at INR 9,999, the ASUS ZenFone Live will be available from today (i.e. May 24th, 2017) with all major E-tailers and Retailers in India.
|Name||ZenFone Live ZB501KL|
|Design||Premium-crafted metallic finish with 2.5D arc glass
Slim bezel: 2.36mm
Light weight: 120g
|Display, Resolution||5-inch High Definition (1280×720) IPS display
75% Screen-to-Body ratio
Bluelight filter for eye protection
|World’s 1st Livestreaming, real-time beautification technology
5MP with large 1.4µm Pixel Sensor for 2x light sensitivity
|13 Megapixel PixelMaster camera
ƒ/2.0 aperture, 5P lens
Single LED flash for natural skin tones
|Camera features*||7 camera modes for the Front Camera:
Real Time Beautification, Night, HDR Pro, Effect, Low-light, Time Lapse, Auto
12 camera modes for the Main Camera:
Real Time Beautification, Low light, Selfie, HDR Pro, Super Resolution
|Audio||Dual MEMS microphones for clearer voice quality & less noise
ICEpower enhanced 5-Masgnet Speaker for louder sound and less distortion
Smart Amplifier technology for up to 4X sound volume
Audio Wizard for enhanced audio experience
|Performance||Qualcomm® Snapdragon™ Quad-Core Processor
Adreno 305 GPU
|Memory||RAM / ROM*||2GB RAM, 16GB ROM (MicroSD support up to 128GB SDXC)
100GB of Google Drive space for 2 years
|Wireless||Dual SIM Dual standby (2G/3G/4G)
Wi-Fi 802.11 b/g/n, Wi-Fi-Direct, Miracast, hotspot, Bluetooth V 4.0
LTE Cat. 4
|Battery||2650mAh Li-ion battery (non-removable)|
|OS||Android 6.0 with ZenUI 3.0|
 Specifications, content and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment and other factors. Full specifications are available at http://www.asus.com
* Only one Google account is entitled to 100GB of Google Drive space free for 2 years on ASUS mobile devices. 100GB Google Drive upgrade may only be redeemed once in a single 12-month period on ASUS mobile devices.
ASUS is one of Fortune magazine’s World’s Most Admired Companies, and is dedicated to creating products for today and tomorrow’s smart life. Our comprehensive portfolio includes Zenbo, ZenFone, ZenBook and a range of IT devices and components, along with AR, VR and IoT. ASUS employs more than 17,000 people worldwide and over 5,500 world-class R&D talents. Driven by innovation and committed to quality, the company won 4,368 awards and earned approximately US$14 billion of revenue in 2015.