Dyson unveils the future of clean home technology in India

Dyson unveils the future of clean home technology in India

  • Dyson revealed the Dyson Cyclone V10™ cord-free vacuum, which will set the path for vacuum cleaner technology for the next decade.
  • The new Dyson digital motor V10 is the fastest and most advanced Dyson digital motor, spinning at up to 125,000 rpm making the new machine its most powerful cord-free vacuum cleaner in India that can deep clean your whole home.
  • Dyson also unveiled the new Dyson Pure Cool™ air purifier which cleans the whole room properly*.  The machines reveal the indoor pollution you can’t see – new LCD display reports pollutants in the home in real time, and then reacts automatically using a unique Dyson algorithm.
  • The Dyson Pure Cool TM air purifier features a 360 degree fully-sealed filter system to capture 99.95% of microscopic allergens and pollutants as small as 0.1 microns[1].  Air Multiplier™ technology and new 350° oscillation project and mix purified air around the whole room.
  • Dyson also expanded its India retail footprint; open doors of two new stores, launched ‘In Home Demo’ services, and is now available across India through Dyson.in and Amazon.


Dyson’s investment in research and development around technology for healthier and more hygienic homes dates back more than 25 years, when the company launched the world’s first ever bag-less vacuum cleaner which used cyclone technology to capture allergens, dust and bacteria. With today’s announcement, Dyson builds further on its line-up of technological solutions and makes it easier than ever to have a truly clean home, with machines that remove hidden dust and purify indoor air properly.

Dyson Cyclone V10 TM cord-free vacuum cleaner

The new Dyson Cyclone V10 TM cord-free vacuum is built around the Dyson digital motor V10, which allowed Dyson engineers to rotate the cyclones and bin assembly through 90 degrees, into an in-line configuration. The resulting linear airflow path ensured improved suction which allows you to capture the hidden dust thereby truly deep cleaning your home. Another key feature is the ‘point and shoot’ hygienic bin emptying mechanism which means you can get rid of the dust in your home without having to touch it.

Sir James Dyson, Chief Engineer and Founder, Dyson, said: ‘A strong performing machine starts with an efficient motor. The Dyson digital motor V10 is Dyson’s most advanced. It has enabled us to entirely change the format of a vacuum cleaner, and to achieve Dyson’s best ever cord-free machine performance. The Dyson Cyclone V10™ vacuum is so light, so powerful, it can deep clean anywhere in your home, across various surfaces and floor types.’

Through extensive global research and in-home trials over the years, Dyson learned that vacuum owners often believe they need a full-size corded vacuum cleaner to properly deep clean their home. In India, Dyson’s research showed that while vacuum cleaners are owned by a large number of people, usage of the same is limited due to lack of efficacy in cleaning, along with inconvenience of the bulky traditional format – which can lead to most people defaulting to having regular cleaning done through traditional methods such as sweeping, mopping and dusting. However, the ability of traditional methods to properly clean the home, especially to capture hidden dust, can be limited.

To understand the issue of hidden dust better, Dyson India and FICCI Research and Analysis Centre (FRAC) have embarked on a first of its kind study across Delhi, Mumbai and Bangalore that focuses and analyses the problem of hidden house dust across one hundred homes. The study is still ongoing and the initial findings reveal:

  • On an average 125 grams of dust was collected from just four areas in a house including a carpet, a mattress, one sofa and a car.
  • The captured dust indicated high levels of cockroach faeces.
  • The dust was collected after daily cleaning ritual was over in these houses.

This highlights the inefficiency of traditional cleaning methods. With the Dyson Cyclone V10 TMcord-free vacuum, a solution is now available since it offers powerful suction, extended run-time and the versatility and convenience of a light weight, cord-free format.

Separation of ultrafine dust particles: The Dyson Cyclone V10TM cord-free vacuum offers constant suction power[2] with cyclone technology at its core. Fourteen cyclones are precisely arranged around the central axis of the machine, enabling the airflow inside each cyclone to travel at up to 190 kilometers per hour, generating over 79,000G, separating ultrafine dust particles up to a size of 1 micron from the air efficiently and capture them in the bin.

Efficient Filtration: Dyson engineers have wrapped both the pre and post-motor filters around the motor as one sealed unit for improved filtration, capturing 99.97% of particles as small as 0.3 microns [3] – thus releasing cleaner air.

Energy dense battery for extended runtime: Dyson engineers wanted to deliver enough power to the fast spinning Dyson digital motor V10, while also extending the runtime. So they developed a more energy-dense system, without any additional weight. Along with improved electronics and battery system management, the new Dyson Cyclone V10TM cord-free vacuum has up to 60 minutes[4] of fade-free suction2. As with other Dyson cord-free vacuums, the machine has a highly responsive trigger, rather than an on/off switch, so the moment you pull the trigger, the motor starts and accelerates to operating speed in a fraction of a millisecond.

Cleaner heads: The machine offers two motorized cleaner heads, one for carpets the other for hard floors. In addition to the motorized cleaner heads, Dyson Cyclone V10™ cord-free vacuum comes with 7 additional tools for cleaning various surface around your home including sofas, upholstery, mattress, nooks and crevices amongst others to truly deep clean your home and even your car, and enables you to capture and get rid of hidden dust.

Dyson Pure Cool™ Air Purifier

Air pollution is a global conversation, and as awareness rises, attention is moving from outdoor air quality to indoor air quality – where we spend majority of our time. Outdoor pollution sources like pollen, city pollution and particulate matter can enter the home even with closed doors and get trapped. This combined with indoor pollution sources like cooking fumes, cleaning products, pet dander and disintegrated faeces, scented candles and paints can make indoor air quality equally or more harmful than outdoor air quality.

Moreover, air pollution in India is now a year-round problem, across the country, contrary to popular myths surrounding the issue, including the fact that pollution is a seasonal or regional issue. In fact the air quality is rarely under safe levels as prescribed by World Health Organization[5]. And 14 out of 15 most polluted cities in the world in terms of PM 2.5 are in India, as per a recent WHO report[6].

Dyson’s new range of air purifiers use intelligent sensors to automatically detect and display, in real time, pollutants such PM 2.5, PM 10, VOCs and NO2 in the home making the invisible now visible. The machine’s brand new LCD display, shows which pollutants are in the air before capturing them using a 360 degree fully-sealed filter system that combines a tris-coated activated carbon filter to remove gases, and a Glass HEPA filter to capture 99.95% of microscopic particles and pollutants as small as 0.1 microns[7]. Air Multiplier™ technology and 350 degree oscillation project and mix purified air around the whole room to purify every corner of the room properly*.

Paul Dawson, Vice President for Dyson Health and Beauty, said: “At Dyson we develop machines for real people and real homes, creating technology that works well in the test lab but more importantly doing what they’re expected to do in a real-world setting. To clean the air at home, a purifier needs more than a filter. It needs to automatically sense pollution, capture gases and ultrafine particles, and project clean air to every corner of the room. The Dyson Pure Cool™ air purifier does all of this, making it the purifier to automatically clean a whole room properly*.”

*AHAM AC1-2015 standard sets out how air cleaner manufacturers can define their performance by “the relative reduction of particulate matter suspended in the air in a specified test chamber”. This means their performance is based on cleaning efficiency rates only. We design our air purifiers to go beyond test chamber conditions and focus on real home conditions – this is more than just having an efficient filter. When Dyson engineers set out to design an air purifier, their research concluded that to clean an entire room properly, you also need to sense pollution events automatically; capture ultrafine pollutants; and project cleaner air around the room using Air Multiplier™ technology. Only the Dyson air purifier is designed and tested to do all of this[8].

Engineered for real homes: Dyson air purifiers are designed to work in real homes. Some manufacturers of conventional air purifiers gauge their performance using a laboratory test method called ‘Clean Air Delivery Rate’. It is conducted in a compact chamber just 11.8m2 (127 sq ft) in size, with an added fan to circulate the air – and only one sensor to measure air quality. It is not representative of the average living room environment.

Finding this test method to be unrepresentative of an average real life room sizes and situations, Dyson engineers created a lab test called the POLAR test. It is based on a larger room size of 27m2 (290 sq ft), with no added fan as we don’t use fans in peak pollution winter season in India. The air purifier is placed in corner of the room which is how it is in real life environment. Eight sensors in the corners of the room and one sensor in the centre collect air quality data every 5 seconds, detecting particles of indoor air pollution that are 300 times narrower than a human hair. Analyzing the data across all nine sensors lets Dyson engineers ensure the Dyson Pure Cool™ air purifiers deliver a uniform cleaning performance throughout the whole room.

Sensing: A new LCD display shows which particles and gases the new Dyson Pure Cool™ air purifier is automatically sensing in real time. A unique Dyson algorithm processes the input from three sensors and then displays air quality readings.

Lasers measure and identify ultrafine particles.  A separate sensor detects the amount of VOCs (Volatile Organic Compounds, such as benzene and formaldehyde, emitted from paint, burning candles and materials in furniture) and NO2 present. A third sensor measures relative humidity and temperature.


Capturing: An improved 360° filter – split into individual HEPA and carbon layers – in the new Dyson Pure Cool™ air purifier captures both particulate matter and gases. Dyson engineers have incorporated 50% more HEPA media into a taller and deeper filter, and they’ve introduced three times more activated carbon, which can absorb gases, odours, domestic fumes and VOCs.

Nine metres of condensed and sealed borosilicate microfiber filters capture 99.95% of particle pollution as small as 0.1microns[9], including allergens, bacteria, pollen and mould. Activated carbon filters, which have been coated with Tris (Trishydroxymethylaminomethane) to increase the absorption efficiency, remove gases including NO2, formaldehyde and benzene. Dyson filters meet the industry standards of EN1822 and H13-A filter class.

Projecting: The Dyson Pure Cool™ air purifier is the only purifier with Air Multiplier™ technology and 350 degree oscillation, allowing it to project over 360 litres of purified air per second to every corner of the room.[10]

To avoid a cooling effect in winter with its bladeless fan, the Dyson Pure Cool™ features a unique new diffused airflow mode. Along with the forward airflow mode, which cools you as a fan with purified air, there is now a diffused airflow or purification-only mode, which can be used when you want to purify the air but don’t want cool air blowing on you. The air exits from the sides of the annular loop, directing the airflow towards the rear of the machine, as opposed to the front.

Dyson Link app: Available for iOS and Android, the Dyson Link app enables you to track indoor and outdoor pollution, temperature and humidity levels. You can also use it to control your machine, set purifying schedules and see how many hours of filter life you have left. Dyson has tied up with BreezoMeter to get hyperlocal & real-time outdoor air quality data on its app.

The new machines come with full Over the Air Update Capability (OTA) – meaning Dyson owners can continue to get the most advanced Dyson software even after purchasing the machine[11].

The Pure Cool™ air purifier comes in two variants-tower and desk and two colours- Iron/Blue and White/ Silver.

Dyson Retail Expansion

Dyson had introduced its technology in India in February 2018 with its first Dyson demo in DLF Promenade, New Delhi and online availability of its machines across Delhi NCR, Mumbai and Bangalore through its official website Dyson.in and Amazon.

After its successful launch which saw the company receive strongly positive reception to its innovative technologically advanced machines, Dyson has expanded its footprint to create more touch-points and meet the demands of discerning consumers across the country. Dyson strengthened its retail network in India by opening doors of two new demo stores in New Delhi’s Select City Walk Mall and Bengaluru’s VR Mall. Dyson also made its technology available nationally through its online channels like www.dyson.in and Amazon. In its global first, Dyson launched In-Home Demo service in Delhi NCR and Bengaluru that offer consumers the complete experience of Dyson technology in the convenience and comfort of their homes. Dyson offers unique demo and installation services to consumers through trained engineers in Delhi NCR, Mumbai, Pune, Hyderabad, Chennai and Bangalore.

All Dyson machines come with a two year warranty on parts and labour. In order to make its technology more accessible to consumers, Dyson has tied up with various banks to offer zero cost EMI options to consumers across all its channels.

Notes to editor:


Range Pricing and Availability

 Product Price Availability
Dyson Cyclone V10™ Absolute Pro cord-free vacuum available for sale from July 27, 2018 INR 44,900 (after taking into account the revision in GST rates) Dyson Demo stores in DLF Promenade, Select City Walk in New Delhi and VR Mall in Bangalore, Dyson’s official website- www.dyson.in, Amazon, In-home Demo services available in New Delhi & Bangalore
Dyson Pure Cool™ air purifier (Tower) INR 43,900
Dyson Pure Cool™ air purifier (Desk) INR 36,900

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